Rascasse Audience Intelligence

Heilung Audience in Germany

A data profile of the people who buy, follow and care about Heilung in Germany — modelled from more than twelve digital signal sources. Heilung has an estimated audience of 232,300 people in Germany.

#11among Folk in Germany#4595among Person in Germany#2707in Music & Radio

The average Heilung fan in Germany is 36.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Immortal (band), Deathcore, American Gods (TV series), with strongest over-indexing on Immortal (band) (143.26× the country average).

Demographically, the Heilung audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Tradition, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Heilung fan in Germany is more male, around 36.7 years old, with strong Tradition tendencies and a notable affinity for Immortal (band).

Category: Music & Radio · Type: Person · Subtype: Folk

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Heilung profile in Germany.

Audience size
232K
in Germany
Gender
39.3%♀
60.7% male
Age
36.7
average years
Country rank
#20649
Person in Germany
Fig. 01

Search interest · 12-month trend

-75%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Heilung fans

39.3% are female, 60.7% are male, average age 36.7.

Fig. 02

Gender split

39.3%
Female
60.7%
Male
Demographic split for Heilung audience in Germany
MetricValue
Female39.3%
Male60.7%
Average age36.7
Estimated audience size232,300
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Heilung audience in Germany
Age bracketShare%
16-1923%
20-2917%
30-3927%
40-4928%
50+6%
Fig. 04

Worldwide distribution

21.0%

of the worldwide Heilung audience comes from Germany.

Worldwide audience distribution share by country for Heilung
CountryShare
United States25.3%
Germany21.0%
France5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Heilung audience in Germany is strongest.

Fig. 05

Top regions by affinity

Heilung fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~20K1.33×
02Berlin~20K1.24×
03Saarland~4K1.22×
04Bayern~50K1.10×
05Schleswig-Holstein~10K1.06×
06Brandenburg~9K1.02×
07Thüringen~8K1.02×
08Niedersachsen~30K0.96×
09Rheinland-Pfalz~10K0.95×
10Baden-Württemberg~40K0.93×
11Hamburg~6K0.93×
12Sachsen-Anhalt~7K0.92×
13Mecklenburg-Vorpommern~5K0.91×
14Nordrhein-Westfalen~50K0.85×
15Hessen~20K0.85×
16Bremen~2K0.84×
Fig. 06

Affinity by region

Affinity by region — Heilung, Germany
0.84×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Heilung audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Heilung audience
#·InterestCategoryAffinity×
01Immortal (band)Music & Radio143.26×
02American Gods (TV series)Movies & TV79.17×
03Dark TranquillityMusic & Radio74.88×
04DeathcoreMusic & Radio57.41×
05TransistorTechnology & Electronics51.42×
06Cradle of FilthMusic & Radio50.52×
07Accept (band)Music & Radio32.34×
08Heaven Shall BurnMusic & Radio26.17×
09Ewan McGregorMovies & TV25.94×
10MegadethMusic & Radio25.38×
11PowerwolfMusic & Radio24.97×
12Kurt CobainMusic & Radio20.00×
13Chester BenningtonMusic & Radio20.00×
14Metal HammerMusic & Radio19.73×
15System of a DownMusic & Radio18.96×
16Square (company)Shopping16.99×
17Eskimo CallboyMusic & Radio16.43×
18Black metalMusic & Radio12.32×
19Ozzy OsbourneMusic & Radio9.49×
20Scorpions (band)Music & Radio9.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Heilung audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Heilung audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.31×
IndividualismJOY2.20×
ExtroversionTHRILL1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Heilung audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.58×
IndulgenceJOY0.64×
Pet OwnershipJOY0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Heilung have in Germany?

Heilung has an estimated audience of 232,300 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Heilung fans?

39.3% of Heilung fans are female, 60.7% are male, with an average age of 36.7 years.

03

Which brands do Heilung fans like most?

Heilung fans show strongest brand affinity for Immortal (band) (143.26×), Deathcore (57.41×), and American Gods (TV series) (79.17×) over the country average.

04

Where do Heilung fans live in Germany?

Heilung fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Heilung fans also like?

Beyond Heilung itself, the audience over-indexes on Deathcore (57.41×), American Gods (TV series) (79.17×), Ewan McGregor (25.94×), and Kurt Cobain (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Folk audiences in Germany

See Heilung audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Heilung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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