Rascasse Audience Intelligence

Square (company) Target Market in Germany

A data profile of the people who buy, follow and care about Square (company) in Germany — modelled from more than twelve digital signal sources. Square (company) has an estimated audience of 676,725 people in Germany.

#1192among Brand in Germany#267in Shopping

The average Square (company) fan in Germany is 44.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Google Drive, Dune (novel), Alex Pettyfer, with strongest over-indexing on Google Drive (10.44× the country average).

Demographically, the Square (company) audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Square (company) fan in Germany is more male, around 44.2 years old, with strong Risk Appetite tendencies and a notable affinity for Google Drive.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Square (company) profile in Germany.

Audience size
677K
in Germany
Gender
44.9%♀
55.1% male
Age
44.2
average years
Country rank
#9109
Brand in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Square (company)

44.9% are female, 55.1% are male, average age 44.2.

Fig. 02

Gender split

44.9%
Female
55.1%
Male
Demographic split for Square (company) audience in Germany
MetricValue
Female44.9%
Male55.1%
Average age44.2
Estimated audience size676,725
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Square (company) audience in Germany
Age bracketShare%
16-197%
20-2916%
30-3922%
40-4928%
50+27%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Square (company) audience comes from Germany.

Worldwide audience distribution share by country for Square (company)
CountryShare
United States31.5%
United Kingdom12.0%
Japan5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Square (company) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Square (company) customers by region in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~40K2.13×
02Hessen~70K1.42×
03Berlin~40K1.40×
04Hamburg~20K1.08×
05Bremen~5K0.99×
06Bayern~100K0.98×
07Baden-Württemberg~90K0.97×
08Rheinland-Pfalz~30K0.94×
09Nordrhein-Westfalen~100K0.93×
10Schleswig-Holstein~20K0.85×
11Saarland~7K0.84×
12Niedersachsen~50K0.83×
13Sachsen~30K0.80×
14Brandenburg~20K0.80×
15Thüringen~10K0.74×
16Mecklenburg-Vorpommern~9K0.73×
Fig. 06

Affinity by region

Affinity by region — Square (company), Germany
0.73×1.00×2.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Square (company) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Square (company) audience
#·InterestCategoryAffinity×
01First DataBusiness & Career63.46×
02Signal (electrical engineering)Business & Career35.92×
03IZettleBusiness & Career33.93×
04Johnny EnglishMovies & TV33.60×
05Space InvadersGames27.24×
06Alex PettyferMovies & TV24.39×
07Dune (novel)Literature21.20×
08Square EnixGames19.83×
09Tomb RaiderGames19.68×
10Valve CorporationGames19.07×
11HeilungMusic & Radio16.99×
12Bungee jumpingSports15.12×
13Home stagingHome & Garden14.45×
14Mark KnopflerMusic & Radio11.69×
15Google DriveTechnology & Electronics10.44×
16Vuelta a EspañaSports8.83×
17Zoom!Business & Career8.72×
18TokyoTravel & Leisure7.85×
19Collectible card gameGames5.54×
20EBayShopping1.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Square (company) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Square (company) audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.93×
Career OrientationPOWER1.53×
PatriotismCONSERVATISM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Square (company) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.81×
MindfulnessBALANCE0.89×
Family OrientationCONSERVATISM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Square (company)'s target market in Germany?

Square (company)'s target market in Germany covers an estimated 676,725 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Square (company) customers?

44.9% of the Square (company) audience are female, 55.1% are male, with an average age of 44.2 years.

03

Which brands do Square (company) fans like most?

Square (company) fans show strongest brand affinity for Google Drive (10.44×), Dune (novel) (21.2×), and Alex Pettyfer (24.39×) over the country average.

04

Where do Square (company) fans live in Germany?

Square (company) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Square (company) fans also like?

Beyond Square (company) itself, the audience over-indexes on Dune (novel) (21.2×), Alex Pettyfer (24.39×), Johnny English (33.6×), and Tomb Raider (19.68×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in Germany

See Square (company) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Square (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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