Square (company) Audience in Germany
Square (company) has an estimated audience of 646,242 people in Germany. 44.9% are female, 55.1% are male, average age 44.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Google Drive, Dune (novel), Johnny English, Alex Pettyfer, IZettle.
The average Square (company) fan in Germany is 44.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Google Drive, Dune (novel), Johnny English, with strongest over-indexing on Google Drive (10.44× the country average). Demographically, the Square (company) audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Community Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand
Demographics of Square (company) fans
| Metric | Value |
|---|---|
| Female | 44.9% |
| Male | 55.1% |
| Average age | 44.2 |
| Estimated audience size | 646,242 |
Audience persona
The typical Square (company) fan in Germany is more male, around 44.2 years old, with strong Community Orientation tendencies and a notable affinity for Google Drive.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 138,257 | 0.98× |
| Bayern | 107,160 | 1.03× |
| Baden-Württemberg | 89,334 | 1.01× |
| Hessen | 72,310 | 1.47× |
| Niedersachsen | 51,716 | 0.82× |
| Berlin | 43,888 | 1.52× |
| Rheinland-Pfalz | 30,443 | 0.94× |
| Sachsen-Anhalt | 28,830 | 1.72× |
| Sachsen | 26,048 | 0.82× |
| Schleswig-Holstein | 19,442 | 0.84× |
| Hamburg | 16,317 | 1.12× |
| Brandenburg | 15,761 | 0.79× |
| Thüringen | 10,969 | 0.67× |
| Mecklenburg-Vorpommern | 7,848 | 0.64× |
| Saarland | 5,891 | 0.74× |
| Bremen | 5,304 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Drive | 10.44× | Technology & Electronics |
| Dune (novel) | 21.2× | Literature |
| Johnny English | 33.6× | Movies & TV |
| Alex Pettyfer | 24.39× | Movies & TV |
| IZettle | 33.93× | Business & Career |
| Tomb Raider | 19.68× | Games |
| Zoom! | 8.72× | Business & Career |
| Space Invaders | 27.24× | Games |
| Valve Corporation | 19.07× | Games |
| First Data | 63.46× | Business & Career |
| Square Enix | 19.83× | Games |
| Home staging | 14.45× | Home & Garden |
| Vuelta a España | 8.83× | Sports |
| Bungee jumping | 15.12× | Sports |
| Signal (electrical engineering) | 35.92× | Business & Career |
| Tokyo | 7.85× | Travel & Leisure |
| Mark Knopfler | 11.69× | Music & Radio |
| EBay | 1.95× | Shopping |
| Heilung | 16.99× | Music & Radio |
| Collectible card game | 5.54× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 3.42 |
| Need for Security | CONSERVATISM | 2.12 |
| Patriotism | CONSERVATISM | 1.86 |
| Tradition | CONSERVATISM | 1.17 |
| Indulgence | JOY | 1.16 |
| Pet Ownership | JOY | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.4% |
| Japan | 7.0% |
| Italy | 6.3% |
See Square (company) audiences in other countries
More Shopping audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Square (company) have in Germany?
Square (company) has an estimated audience of 646,242 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Square (company) fans?
44.9% of Square (company) fans are female, 55.1% are male, with an average age of 44.2 years.
Which brands do Square (company) fans like most?
Square (company) fans show strongest brand affinity for Google Drive (10.44×), Dune (novel) (21.2×), and Johnny English (33.6×) over the country average.
Where do Square (company) fans live in Germany?
Square (company) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 138,257), Bayern (reach 107,160), and Baden-Württemberg (reach 89,334). These three regions account for the largest share of the active audience.
What other brands do Square (company) fans also like?
Beyond Square (company) itself, the audience over-indexes on Dune (novel) (21.2×), Johnny English (33.6×), Alex Pettyfer (24.39×), and IZettle (33.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Square (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.