Home staging Audience in Germany
Home staging has an estimated audience of 445,805 people in Germany. 71.7% are female, 28.3% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Real Steel, David Gandy, Dreambaby, Julie & Julia, Presidents Cup.
The average Home staging fan in Germany is 39.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Real Steel, David Gandy, Dreambaby, with strongest over-indexing on Real Steel (72.32× the country average). Demographically, the Home staging audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Home staging fans
| Metric | Value |
|---|---|
| Female | 71.7% |
| Male | 28.3% |
| Average age | 39.8 |
| Estimated audience size | 445,805 |
Audience persona
The typical Home staging fan in Germany is more female, around 39.8 years old, with strong Design Affinity tendencies and a notable affinity for Real Steel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 108,493 | 1.11× |
| Bayern | 75,050 | 1.05× |
| Baden-Württemberg | 66,496 | 1.09× |
| Niedersachsen | 57,934 | 1.34× |
| Hessen | 39,652 | 1.17× |
| Rheinland-Pfalz | 28,313 | 1.27× |
| Schleswig-Holstein | 28,281 | 1.77× |
| Berlin | 18,519 | 0.93× |
| Hamburg | 15,035 | 1.49× |
| Sachsen | 12,574 | 0.58× |
| Brandenburg | 8,552 | 0.62× |
| Mecklenburg-Vorpommern | 6,191 | 0.73× |
| Thüringen | 5,771 | 0.51× |
| Sachsen-Anhalt | 5,536 | 0.48× |
| Saarland | 4,302 | 0.79× |
| Bremen | 4,163 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real Steel | 72.32× | Movies & TV |
| David Gandy | 65.89× | Fashion & Accessoires |
| Dreambaby | 121.48× | Kids & Family |
| Julie & Julia | 42.96× | Movies & TV |
| Presidents Cup | 108.23× | Sports |
| Tagesschau | 2.08× | Movies & TV |
| Crush (video game) | 46.05× | Games |
| Tchibo | 3.28× | Shopping |
| Foreigner | 16.91× | Music & Radio |
| Design | 1.56× | Home & Garden |
| Online shopping | 1.56× | Shopping |
| Do it yourself (DIY) | 1.98× | Home & Garden |
| Beauty | 1.54× | Beauty & Wellness |
| Durban | 22.07× | Travel & Leisure |
| Millie Bobby Brown | 3.72× | Movies & TV |
| Plywood | 17.14× | Home & Garden |
| Business | 1.52× | Business & Career |
| Catherine O'Hara | 6.11× | Movies & TV |
| C&A | 2.53× | Shopping |
| 1.52× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 3.01 |
| DIY Mentality | THRILL | 2.28 |
| Quality Awareness | PREMIUM | 2.2 |
| Sustainability | BALANCE | 1.92 |
| Career Orientation | POWER | 1.76 |
| Luxury Orientation | PREMIUM | 1.7 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.6% |
| France | 6.5% |
| Italy | 6.1% |
See Home staging audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Home staging have in Germany?
Home staging has an estimated audience of 445,805 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Home staging fans?
71.7% of Home staging fans are female, 28.3% are male, with an average age of 39.8 years.
Which brands do Home staging fans like most?
Home staging fans show strongest brand affinity for Real Steel (72.32×), David Gandy (65.89×), and Dreambaby (121.48×) over the country average.
Where do Home staging fans live in Germany?
Home staging fans in Germany are most concentrated in Nordrhein-Westfalen (reach 108,493), Bayern (reach 75,050), and Baden-Württemberg (reach 66,496). These three regions account for the largest share of the active audience.
What other brands do Home staging fans also like?
Beyond Home staging itself, the audience over-indexes on David Gandy (65.89×), Dreambaby (121.48×), Julie & Julia (42.96×), and Presidents Cup (108.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Home staging. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.