Rascasse Audience Intelligence

Home staging Audience in United States

A data profile of the people who buy, follow and care about Home staging in United States — modelled from more than twelve digital signal sources. Home staging has an estimated audience of 2,773,538 people in United States.

#5327among Topic in United States#668in Home & Garden

The average Home staging fan in United States is 45.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Home staging profile in United States.

Audience size
2.8M
in United States
Gender
73.3%♀
26.7% male
Age
45.2
average years
Country rank
#10960
Topic in United States
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Home staging fans

73.3% are female, 26.7% are male, average age 45.2.

Fig. 02

Gender split

73.3%
Female
26.7%
Male
Demographic split for Home staging audience in United States
MetricValue
Female73.3%
Male26.7%
Average age45.2
Estimated audience size2,773,538
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the Home staging audience in United States
Age bracketShare%
16-197%
20-2914%
30-3920%
40-4926%
50+32%
Fig. 04

Worldwide distribution

25.6%

of the worldwide Home staging audience comes from United States.

Worldwide audience distribution share by country for Home staging
CountryShare
United States25.6%
France6.5%
Italy6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Home staging audience in United States is strongest.

Fig. 05

Top regions by affinity

Home staging fans by region: top regions in United States
#RegionReachAffinity×
01Washington~100K1.88×
02California~500K1.72×
03Oregon~50K1.63×
04Florida~300K1.50×
05Minnesota~50K1.38×
06Colorado~60K1.27×
07Texas~300K1.23×
08Georgia~100K1.22×
09Tennessee~60K1.15×
10South Carolina~50K1.10×
11New Jersey~80K1.09×
12North Carolina~90K1.08×
13Arizona~60K1.06×
14Maryland~50K1.06×
15Kansas~20K1.06×
16Nebraska~10K1.06×
17Utah~30K1.05×
18Virginia~70K1.04×
19Idaho~10K1.04×
20Arkansas~20K1.01×
21Alabama~40K1.00×
22Oklahoma~30K0.98×
23Alaska~6K0.98×
24New York~100K0.97×
25New Hampshire~10K0.97×
26Vermont~5K0.97×
27Missouri~40K0.96×
28New Mexico~10K0.96×
29Hawaii~10K0.96×
30North Dakota~5K0.96×
31Iowa~20K0.95×
32Washington, District of Columbia~8K0.95×
33South Dakota~6K0.95×
34Nevada~20K0.93×
35Rhode Island~8K0.93×
36Montana~7K0.93×
37Massachusetts~50K0.92×
38Indiana~50K0.92×
39Maine~9K0.92×
40Ohio~80K0.91×
41Mississippi~20K0.91×
42Delaware~7K0.90×
43Pennsylvania~80K0.89×
44West Virginia~10K0.89×
45Illinois~80K0.88×
46Connecticut~20K0.88×
47Michigan~60K0.87×
48Wisconsin~40K0.86×
49Louisiana~30K0.82×
50Kentucky~30K0.82×
Fig. 06

Affinity by region

Affinity by region — Home staging, United States
0.82×1.00×1.88×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Home staging audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Home staging. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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