Home staging Audience in United States
Home staging has an estimated audience of 2,773,538 people in United States. 73.3% are female, 26.7% are male, average age 45.2. Top regions: California, Texas, Florida.
The average Home staging fan in United States is 45.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Home staging audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Category: Home & Garden · Type: Topic
Demographics of Home staging fans
| Metric | Value |
|---|---|
| Female | 73.3% |
| Male | 26.7% |
| Average age | 45.2 |
| Estimated audience size | 2,773,538 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 671,163 | 2.2× |
| Texas | 355,239 | 1.49× |
| Florida | 346,760 | 1.85× |
| New York | 179,399 | 1.16× |
| Washington | 138,470 | 2.49× |
| Georgia | 118,901 | 1.39× |
| New Jersey | 96,402 | 1.37× |
| North Carolina | 95,763 | 1.15× |
| Virginia | 79,240 | 1.17× |
| Illinois | 77,098 | 0.83× |
| Pennsylvania | 75,456 | 0.81× |
| Tennessee | 69,843 | 1.26× |
| Ohio | 64,597 | 0.76× |
| Colorado | 64,574 | 1.48× |
| Arizona | 64,179 | 1.13× |
| Michigan | 58,919 | 0.81× |
| Minnesota | 56,251 | 1.42× |
| Maryland | 54,914 | 1.15× |
| Oregon | 52,449 | 1.65× |
| Massachusetts | 51,824 | 0.95× |
| South Carolina | 44,604 | 1.07× |
| Missouri | 42,443 | 0.95× |
| Indiana | 38,346 | 0.76× |
| Wisconsin | 31,479 | 0.75× |
| Alabama | 30,910 | 0.8× |
| Utah | 30,102 | 1.21× |
| Nevada | 26,564 | 0.99× |
| Kansas | 23,367 | 1.07× |
| Connecticut | 22,928 | 0.82× |
| Louisiana | 21,712 | 0.61× |
| Oklahoma | 20,384 | 0.66× |
| Kentucky | 20,061 | 0.58× |
| Arkansas | 18,716 | 0.82× |
| Iowa | 15,598 | 0.68× |
| Idaho | 14,601 | 1.05× |
| Hawaii | 11,158 | 0.94× |
| Mississippi | 10,534 | 0.46× |
| New Mexico | 10,470 | 0.75× |
| New Hampshire | 10,097 | 0.92× |
| Washington, District of Columbia | 8,134 | 0.98× |
| Nebraska | 7,973 | 0.57× |
| Maine | 7,858 | 0.79× |
| Rhode Island | 6,290 | 0.71× |
| West Virginia | 5,534 | 0.43× |
| Alaska | 5,128 | 0.86× |
| Montana | 4,814 | 0.63× |
| South Dakota | 4,412 | 0.69× |
| Delaware | 4,225 | 0.55× |
| North Dakota | 3,966 | 0.7× |
| Wyoming | 3,837 | 0.93× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 3.34 |
| Luxury Orientation | PREMIUM | 3.07 |
| Risk Appetite | THRILL | 2.65 |
| DIY Mentality | THRILL | 2.22 |
| Quality Awareness | PREMIUM | 1.98 |
| Indulgence | JOY | 1.74 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.6% |
| France | 6.5% |
| Italy | 6.1% |
See Home staging audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Home staging. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.