Rascasse Audience Intelligence

Millie Bobby Brown Audience in Germany

A data profile of the people who buy, follow and care about Millie Bobby Brown in Germany — modelled from more than twelve digital signal sources. Millie Bobby Brown has an estimated audience of 4,678,041 people in Germany.

#8among Actor Actress or TV Star in Germany#38among Person in Germany#82in Movies & TV

The average Millie Bobby Brown fan in Germany is 29.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Stranger Things, Sadie Sink, Gaten Matarazzo, with strongest over-indexing on Stranger Things (22.28× the country average).

Demographically, the Millie Bobby Brown audience skews more female with an average age of 29.0, and over-indexes on personality traits such as Pet Ownership, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Millie Bobby Brown fan in Germany is more female, around 29.0 years old, with strong Pet Ownership tendencies and a notable affinity for Stranger Things.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Millie Bobby Brown profile in Germany.

Audience size
4.7M
in Germany
Gender
55.8%♀
44.2% male
Age
29.0
average years
Country rank
#1169
Person in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Millie Bobby Brown fans

55.8% are female, 44.2% are male, average age 29.0.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for Millie Bobby Brown audience in Germany
MetricValue
Female55.8%
Male44.2%
Average age29.0
Estimated audience size4,678,041
Fig. 03

Age distribution

Ø 29.0
average years
Age distribution of the Millie Bobby Brown audience in Germany
Age bracketShare%
16-1953%
20-2919%
30-399%
40-4914%
50+6%
Fig. 04

Worldwide distribution

6.7%

of the worldwide Millie Bobby Brown audience comes from Germany.

Worldwide audience distribution share by country for Millie Bobby Brown
CountryShare
United States29.2%
Brazil7.4%
Germany6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Millie Bobby Brown audience in Germany is strongest.

Fig. 05

Top regions by affinity

Millie Bobby Brown fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~1M1.12×
02Saarland~60K1.06×
03Rheinland-Pfalz~200K1.05×
04Berlin~200K1.05×
05Niedersachsen~500K1.04×
06Hessen~400K1.04×
07Schleswig-Holstein~200K1.03×
08Hamburg~100K1.00×
09Brandenburg~100K0.99×
10Sachsen-Anhalt~100K0.98×
11Sachsen~200K0.97×
12Bremen~40K0.97×
13Thüringen~100K0.95×
14Baden-Württemberg~600K0.94×
15Bayern~700K0.93×
16Mecklenburg-Vorpommern~80K0.90×
Fig. 06

Affinity by region

Affinity by region — Millie Bobby Brown, Germany
0.90×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Millie Bobby Brown audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Millie Bobby Brown audience
#·InterestCategoryAffinity×
01ICI Paris XLShopping197.76×
02BMW PGA ChampionshipSports71.43×
03The Cut (magazine)Fashion & Accessoires65.63×
04Gaten MatarazzoMovies & TV48.48×
05Aubrey Anderson-EmmonsMovies & TV38.24×
06Sadie SinkMovies & TV33.15×
07Finn WolfhardMovies & TV32.86×
08Mae MartinMusic & Radio32.86×
09Sophia LillisMovies & TV32.86×
10Noah SchnappMovies & TV32.70×
11Freya AllanMovies & TV27.92×
12Lisa VicariMovies & TV26.38×
13Stranger ThingsMovies & TV22.28×
14Tom WlaschihaMovies & TV13.43×
15Madelyn ClineMovies & TV12.42×
16SupergirlMovies & TV10.78×
17Ariana GrandeMusic & Radio7.91×
18SupermanMovies & TV6.60×
19Harry PotterMovies & TV5.06×
20TikTokInternet & Social Media3.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Millie Bobby Brown audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Millie Bobby Brown audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.87×
MindfulnessBALANCE1.76×
Healthy LifestyleBALANCE1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Millie Bobby Brown audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.61×
PatriotismCONSERVATISM0.64×
Quality AwarenessPREMIUM0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Millie Bobby Brown have in Germany?

Millie Bobby Brown has an estimated audience of 4,678,041 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Millie Bobby Brown fans?

55.8% of Millie Bobby Brown fans are female, 44.2% are male, with an average age of 29.0 years.

03

Which brands do Millie Bobby Brown fans like most?

Millie Bobby Brown fans show strongest brand affinity for Stranger Things (22.28×), Sadie Sink (33.15×), and Gaten Matarazzo (48.48×) over the country average.

04

Where do Millie Bobby Brown fans live in Germany?

Millie Bobby Brown fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Millie Bobby Brown fans also like?

Beyond Millie Bobby Brown itself, the audience over-indexes on Sadie Sink (33.15×), Gaten Matarazzo (48.48×), Noah Schnapp (32.7×), and Finn Wolfhard (32.86×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in Germany

See Millie Bobby Brown audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Millie Bobby Brown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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