Millie Bobby Brown Audience in Germany
Millie Bobby Brown has an estimated audience of 4,573,100 people in Germany. 55.8% are female, 44.2% are male, average age 29.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stranger Things, Gaten Matarazzo, Sadie Sink, Noah Schnapp, Finn Wolfhard.
The average Millie Bobby Brown fan in Germany is 29.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stranger Things, Gaten Matarazzo, Sadie Sink, with strongest over-indexing on Stranger Things (22.28× the country average). Demographically, the Millie Bobby Brown audience skews more female with an average age of 29.0, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star
Demographics of Millie Bobby Brown fans
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 29.0 |
| Estimated audience size | 4,573,100 |
Audience persona
The typical Millie Bobby Brown fan in Germany is more female, around 29.0 years old, with strong Sustainability tendencies and a notable affinity for Stranger Things.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,166,193 | 1.17× |
| Bayern | 703,671 | 0.96× |
| Baden-Württemberg | 605,230 | 0.97× |
| Niedersachsen | 458,028 | 1.03× |
| Hessen | 393,410 | 1.13× |
| Berlin | 237,471 | 1.16× |
| Rheinland-Pfalz | 235,102 | 1.03× |
| Sachsen | 215,661 | 0.96× |
| Schleswig-Holstein | 170,351 | 1.04× |
| Brandenburg | 138,836 | 0.98× |
| Thüringen | 107,981 | 0.93× |
| Sachsen-Anhalt | 107,138 | 0.9× |
| Hamburg | 102,011 | 0.99× |
| Mecklenburg-Vorpommern | 74,037 | 0.85× |
| Saarland | 54,766 | 0.98× |
| Bremen | 36,794 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stranger Things | 22.28× | Movies & TV |
| Gaten Matarazzo | 48.48× | Movies & TV |
| Sadie Sink | 33.15× | Movies & TV |
| Noah Schnapp | 32.7× | Movies & TV |
| Finn Wolfhard | 32.86× | Movies & TV |
| Mae Martin | 32.86× | Music & Radio |
| ICI Paris XL | 197.76× | Shopping |
| Harry Potter | 5.06× | Movies & TV |
| Freya Allan | 27.92× | Movies & TV |
| Superman | 6.6× | Movies & TV |
| TikTok | 3.59× | Internet & Social Media |
| Sophia Lillis | 32.86× | Movies & TV |
| Supergirl | 10.78× | Movies & TV |
| Madelyn Cline | 12.42× | Movies & TV |
| Aubrey Anderson-Emmons | 38.24× | Movies & TV |
| The Cut (magazine) | 65.63× | Fashion & Accessoires |
| Game of Thrones | 4.58× | Movies & TV |
| Ariana Grande | 7.91× | Music & Radio |
| Euphoria | 3.47× | Movies & TV |
| BMW PGA Championship | 71.43× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.59 |
| Extroversion | THRILL | 1.59 |
| LGBTQ+ Identity | OPEN | 1.5 |
| Design Affinity | PREMIUM | 1.31 |
| Urban Lifestyle | OPEN | 1.28 |
| Sports Activity | POWER | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.8% |
| Brazil | 7.5% |
| Germany | 6.6% |
See Millie Bobby Brown audiences in other countries
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Frequently asked questions
How many fans does Millie Bobby Brown have in Germany?
Millie Bobby Brown has an estimated audience of 4,573,100 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Millie Bobby Brown fans?
55.8% of Millie Bobby Brown fans are female, 44.2% are male, with an average age of 29.0 years.
Which brands do Millie Bobby Brown fans like most?
Millie Bobby Brown fans show strongest brand affinity for Stranger Things (22.28×), Gaten Matarazzo (48.48×), and Sadie Sink (33.15×) over the country average.
Where do Millie Bobby Brown fans live in Germany?
Millie Bobby Brown fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,166,193), Bayern (reach 703,671), and Baden-Württemberg (reach 605,230). These three regions account for the largest share of the active audience.
What other brands do Millie Bobby Brown fans also like?
Beyond Millie Bobby Brown itself, the audience over-indexes on Gaten Matarazzo (48.48×), Sadie Sink (33.15×), Noah Schnapp (32.7×), and Finn Wolfhard (32.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Millie Bobby Brown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.