Rascasse Audience Intelligence

Mae Martin Audience in Germany

A data profile of the people who buy, follow and care about Mae Martin in Germany — modelled from more than twelve digital signal sources. Mae Martin has an estimated audience of 1,248,144 people in Germany.

#29among Singer-songwriter in Germany#646among Person in Germany#509in Music & Radio

The average Mae Martin fan in Germany is 38.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Millie Bobby Brown, Winona Ryder, David Harbour, with strongest over-indexing on Millie Bobby Brown (32.86× the country average).

Demographically, the Mae Martin audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Extroversion, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mae Martin fan in Germany is more female, around 38.8 years old, with strong Extroversion tendencies and a notable affinity for Millie Bobby Brown.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mae Martin profile in Germany.

Audience size
1.2M
in Germany
Gender
56.7%♀
43.3% male
Age
38.8
average years
Country rank
#5312
Person in Germany
Fig. 01

Search interest · 12-month trend

+619%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mae Martin fans

56.7% are female, 43.3% are male, average age 38.8.

Fig. 02

Gender split

56.7%
Female
43.3%
Male
Demographic split for Mae Martin audience in Germany
MetricValue
Female56.7%
Male43.3%
Average age38.8
Estimated audience size1,248,144
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Mae Martin audience in Germany
Age bracketShare%
16-1920%
20-2920%
30-3919%
40-4920%
50+20%
Fig. 04

Worldwide distribution

9.2%

of the worldwide Mae Martin audience comes from Germany.

Worldwide audience distribution share by country for Mae Martin
CountryShare
United States37.9%
United Kingdom13.0%
Germany9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mae Martin audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mae Martin fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~40K1.17×
02Berlin~60K1.10×
03Niedersachsen~100K1.09×
04Schleswig-Holstein~40K1.08×
05Nordrhein-Westfalen~300K1.07×
06Rheinland-Pfalz~60K1.06×
07Saarland~10K1.06×
08Sachsen-Anhalt~30K1.04×
09Bremen~10K1.03×
10Hamburg~30K1.02×
11Mecklenburg-Vorpommern~20K1.02×
12Thüringen~30K0.89×
13Hessen~70K0.85×
14Sachsen~50K0.85×
15Bayern~200K0.83×
16Baden-Württemberg~100K0.83×
Fig. 06

Affinity by region

Affinity by region — Mae Martin, Germany
0.83×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mae Martin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mae Martin audience
#·InterestCategoryAffinity×
01Padma LakshmiFashion & Accessoires48.50×
02Millie Bobby BrownMovies & TV32.86×
03Winona RyderMovies & TV21.31×
04David HarbourMovies & TV20.15×
05Michael CeraMovies & TV19.50×
06Jules VerneLiterature18.45×
07Psychological horrorHealth16.02×
08Blake LivelyMovies & TV15.54×
09The HobbitMovies & TV14.09×
10Jennifer Love HewittMovies & TV11.01×
11Oblivion (2013 film)Movies & TV10.61×
12True crimeMovies & TV10.06×
13Disney ChannelMovies & TV9.63×
14Stephen KingLiterature9.33×
15Onet.plNews9.28×
16Margot RobbieMovies & TV7.67×
17SupermanMovies & TV4.98×
18HugendubelShopping3.46×
19Harry PotterMovies & TV3.33×
20BatmanMovies & TV2.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mae Martin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mae Martin audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.08×
TravellingTHRILL1.50×
SustainabilityBALANCE1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mae Martin audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.83×
IndulgenceJOY0.84×
Need for SecurityCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mae Martin have in Germany?

Mae Martin has an estimated audience of 1,248,144 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mae Martin fans?

56.7% of Mae Martin fans are female, 43.3% are male, with an average age of 38.8 years.

03

Which brands do Mae Martin fans like most?

Mae Martin fans show strongest brand affinity for Millie Bobby Brown (32.86×), Winona Ryder (21.31×), and David Harbour (20.15×) over the country average.

04

Where do Mae Martin fans live in Germany?

Mae Martin fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Mae Martin fans also like?

Beyond Mae Martin itself, the audience over-indexes on Winona Ryder (21.31×), David Harbour (20.15×), Blake Lively (15.54×), and Harry Potter (3.33×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in Germany

See Mae Martin audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mae Martin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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