Stephen King Audience in Germany
Stephen King has an estimated audience of 1,143,072 people in Germany. 56.5% are female, 43.5% are male, average age 36.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Death in Paradise (TV series), Stand by Me (film), Bitten (TV series), 'Salem's Lot, Open eBook.
The average Stephen King fan in Germany is 36.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Death in Paradise (TV series), Stand by Me (film), Bitten (TV series), with strongest over-indexing on Death in Paradise (TV series) (36.54× the country average). Demographically, the Stephen King audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Person · Subtype: Author
Demographics of Stephen King fans
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 36.2 |
| Estimated audience size | 1,143,072 |
Audience persona
The typical Stephen King fan in Germany is more female, around 36.2 years old, with strong Extroversion tendencies and a notable affinity for Death in Paradise (TV series).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 295,647 | 1.18× |
| Bayern | 184,648 | 1× |
| Baden-Württemberg | 148,535 | 0.95× |
| Niedersachsen | 117,375 | 1.06× |
| Hessen | 90,808 | 1.04× |
| Berlin | 60,795 | 1.19× |
| Sachsen | 59,632 | 1.06× |
| Rheinland-Pfalz | 55,989 | 0.98× |
| Schleswig-Holstein | 40,971 | 1× |
| Brandenburg | 29,681 | 0.84× |
| Hamburg | 27,415 | 1.06× |
| Thüringen | 26,147 | 0.9× |
| Sachsen-Anhalt | 25,506 | 0.86× |
| Mecklenburg-Vorpommern | 19,369 | 0.89× |
| Saarland | 13,909 | 0.99× |
| Bremen | 9,737 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Death in Paradise (TV series) | 36.54× | Movies & TV |
| Stand by Me (film) | 54.55× | Movies & TV |
| Bitten (TV series) | 62.26× | Movies & TV |
| 'Salem's Lot | 70.25× | Literature |
| Open eBook | 31.51× | Technology & Electronics |
| Patrick Wilson (American actor) | 37.8× | Movies & TV |
| A Discovery of Witches | 52.73× | Movies & TV |
| Harlan Coben | 31.87× | Literature |
| It (novel) | 22.26× | Literature |
| Bridgerton | 8.39× | Movies & TV |
| TikTok | 3.08× | Internet & Social Media |
| Guy Pearce | 25.38× | Movies & TV |
| Isaac Asimov | 52× | Literature |
| Tagesschau | 3.09× | Movies & TV |
| The Mortal Instruments: City of Bones | 43.12× | Movies & TV |
| Julia Quinn | 38.67× | Literature |
| Bob Odenkirk | 18.75× | Movies & TV |
| Harry Potter | 2.54× | Movies & TV |
| The Lightning Thief | 42.84× | Literature |
| Barbie | 3.69× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.63 |
| LGBTQ+ Identity | OPEN | 1.22 |
| Convenience Orientation | PREMIUM | 1.08 |
| Tradition | CONSERVATISM | 1.06 |
| Urban Lifestyle | OPEN | 1.05 |
| Price Sensitivity | PREMIUM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.1% |
| Brazil | 8.8% |
| United Kingdom | 6.1% |
See Stephen King audiences in other countries
More Author audiences in Germany
- Sarah, Duchess of York (1,390,543)
- Sebastian Fitzek (1,371,136)
- Caroline Wahl (1,226,296)
- Ferdinand von Schirach (1,043,775)
- Richard David Precht (1,020,791)
Frequently asked questions
How many fans does Stephen King have in Germany?
Stephen King has an estimated audience of 1,143,072 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Stephen King fans?
56.5% of Stephen King fans are female, 43.5% are male, with an average age of 36.2 years.
Which brands do Stephen King fans like most?
Stephen King fans show strongest brand affinity for Death in Paradise (TV series) (36.54×), Stand by Me (film) (54.55×), and Bitten (TV series) (62.26×) over the country average.
Where do Stephen King fans live in Germany?
Stephen King fans in Germany are most concentrated in Nordrhein-Westfalen (reach 295,647), Bayern (reach 184,648), and Baden-Württemberg (reach 148,535). These three regions account for the largest share of the active audience.
What other brands do Stephen King fans also like?
Beyond Stephen King itself, the audience over-indexes on Stand by Me (film) (54.55×), Bitten (TV series) (62.26×), 'Salem's Lot (70.25×), and Open eBook (31.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Stephen King. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.