Rascasse Audience Intelligence

Stephen King Audience in Germany

A data profile of the people who buy, follow and care about Stephen King in Germany — modelled from more than twelve digital signal sources. Stephen King has an estimated audience of 1,091,370 people in Germany.

#5among Author in Germany#819among Person in Germany#83in Literature

The average Stephen King fan in Germany is 36.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Death in Paradise (TV series), Stand by Me (film), Bitten (TV series), with strongest over-indexing on Death in Paradise (TV series) (36.54× the country average).

Demographically, the Stephen King audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Mindfulness, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Stephen King fan in Germany is more female, around 36.2 years old, with strong Mindfulness tendencies and a notable affinity for Death in Paradise (TV series).

Category: Literature · Type: Person · Subtype: Author

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stephen King profile in Germany.

Audience size
1.1M
in Germany
Gender
56.5%♀
43.5% male
Age
36.2
average years
Country rank
#6030
Person in Germany
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Stephen King fans

56.5% are female, 43.5% are male, average age 36.2.

Fig. 02

Gender split

56.5%
Female
43.5%
Male
Demographic split for Stephen King audience in Germany
MetricValue
Female56.5%
Male43.5%
Average age36.2
Estimated audience size1,091,370
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Stephen King audience in Germany
Age bracketShare%
16-1926%
20-2920%
30-3922%
40-4920%
50+12%
Fig. 04

Worldwide distribution

5.8%

of the worldwide Stephen King audience comes from Germany.

Worldwide audience distribution share by country for Stephen King
CountryShare
United States32.0%
Brazil8.6%
United Kingdom6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stephen King audience in Germany is strongest.

Fig. 05

Top regions by affinity

Stephen King fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~300K1.14×
02Berlin~60K1.12×
03Hamburg~30K1.06×
04Saarland~10K1.05×
05Niedersachsen~100K1.04×
06Sachsen~60K1.03×
07Schleswig-Holstein~40K1.03×
08Bremen~10K1.02×
09Hessen~90K1.01×
10Rheinland-Pfalz~60K0.99×
11Bayern~200K0.96×
12Baden-Württemberg~100K0.93×
13Thüringen~30K0.93×
14Sachsen-Anhalt~30K0.91×
15Brandenburg~30K0.90×
16Mecklenburg-Vorpommern~20K0.90×
Fig. 06

Affinity by region

Affinity by region — Stephen King, Germany
0.90×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stephen King audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stephen King audience
#·InterestCategoryAffinity×
01'Salem's LotLiterature70.25×
02Bitten (TV series)Movies & TV62.26×
03Stand by Me (film)Movies & TV54.55×
04A Discovery of WitchesMovies & TV52.73×
05Isaac AsimovLiterature52.00×
06The Mortal Instruments: City of BonesMovies & TV43.12×
07The Lightning ThiefLiterature42.84×
08Julia QuinnLiterature38.67×
09Patrick Wilson (American actor)Movies & TV37.80×
10Death in Paradise (TV series)Movies & TV36.54×
11Harlan CobenLiterature31.87×
12Open eBookTechnology & Electronics31.51×
13Guy PearceMovies & TV25.38×
14It (novel)Literature22.26×
15Bob OdenkirkMovies & TV18.75×
16Kiernan ShipkaMovies & TV17.14×
17SPRINTSMusic & Radio10.47×
18BridgertonMovies & TV8.39×
19TagesschauMovies & TV3.09×
20TikTokInternet & Social Media3.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stephen King audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stephen King audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.44×
Pet OwnershipJOY1.40×
Convenience OrientationPREMIUM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stephen King audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.63×
Quality AwarenessPREMIUM0.70×
Career OrientationPOWER0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Stephen King have in Germany?

Stephen King has an estimated audience of 1,091,370 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Stephen King fans?

56.5% of Stephen King fans are female, 43.5% are male, with an average age of 36.2 years.

03

Which brands do Stephen King fans like most?

Stephen King fans show strongest brand affinity for Death in Paradise (TV series) (36.54×), Stand by Me (film) (54.55×), and Bitten (TV series) (62.26×) over the country average.

04

Where do Stephen King fans live in Germany?

Stephen King fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Stephen King fans also like?

Beyond Stephen King itself, the audience over-indexes on Stand by Me (film) (54.55×), Bitten (TV series) (62.26×), 'Salem's Lot (70.25×), and Open eBook (31.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Author audiences in Germany

See Stephen King audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Stephen King. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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