Rascasse Audience Intelligence

It (novel) Audience in Germany

A data profile of the people who buy, follow and care about It (novel) in Germany — modelled from more than twelve digital signal sources. It (novel) has an estimated audience of 769,403 people in Germany.

#35among Book / Manga / Comic in Germany#135in Literature

The average It (novel) fan in Germany is 30.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include The Hobbit, Psychological horror, Oblivion (2013 film), with strongest over-indexing on The Hobbit (38.24× the country average).

Demographically, the It (novel) audience skews more female with an average age of 30.3, and over-indexes on personality traits such as Extroversion, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical It (novel) fan in Germany is more female, around 30.3 years old, with strong Extroversion tendencies and a notable affinity for The Hobbit.

Category: Literature · Type: Book / Manga / Comic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the It (novel) profile in Germany.

Audience size
769K
in Germany
Gender
55.3%♀
44.7% male
Age
30.3
average years
Country rank
#8169
Book / Manga / Comic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of It (novel) fans

55.3% are female, 44.7% are male, average age 30.3.

Fig. 02

Gender split

55.3%
Female
44.7%
Male
Demographic split for It (novel) audience in Germany
MetricValue
Female55.3%
Male44.7%
Average age30.3
Estimated audience size769,403
Fig. 03

Age distribution

Ø 30.3
average years
Age distribution of the It (novel) audience in Germany
Age bracketShare%
16-1947%
20-2919%
30-3915%
40-4911%
50+7%
Fig. 04

Worldwide distribution

2.2%

of the worldwide It (novel) audience comes from Germany.

Worldwide audience distribution share by country for It (novel)
CountryShare
United States19.0%
India16.3%
Japan12.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the It (novel) audience in Germany is strongest.

Fig. 05

Top regions by affinity

It (novel) fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~20K2.48×
02Mecklenburg-Vorpommern~20K1.48×
03Schleswig-Holstein~30K1.11×
04Hessen~60K1.04×
05Berlin~30K0.97×
06Nordrhein-Westfalen~100K0.86×
07Niedersachsen~60K0.86×
08Baden-Württemberg~90K0.85×
09Bayern~100K0.84×
10Hamburg~10K0.84×
11Rheinland-Pfalz~30K0.83×
12Thüringen~20K0.81×
13Sachsen~30K0.80×
14Brandenburg~20K0.78×
15Saarland~7K0.73×
16Sachsen-Anhalt~10K0.72×
Fig. 06

Affinity by region

Affinity by region — It (novel), Germany
0.72×1.00×2.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the It (novel) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for It (novel) audience
#·InterestCategoryAffinity×
01Freddy KruegerMovies & TV93.78×
02The Blair Witch ProjectMovies & TV60.43×
03Psychological horrorHealth44.92×
04The HobbitMovies & TV38.24×
05Pac-ManGames35.83×
06Full Metal JacketMovies & TV35.76×
07Jules VerneLiterature34.65×
08MacGyverMovies & TV33.26×
09Stephen KingLiterature22.26×
10Oblivion (2013 film)Movies & TV20.00×
11The Beach (film)Movies & TV20.00×
1228 Days LaterMovies & TV20.00×
13Revenge (TV series)Movies & TV20.00×
14From Dusk till DawnMovies & TV20.00×
15Kill BillMovies & TV16.92×
16Meg RyanMovies & TV15.76×
17Person of Interest (TV series)Movies & TV12.33×
18James BondMovies & TV9.68×
19SupermanMovies & TV4.32×
20Harry PotterMovies & TV3.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the It (novel) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by It (novel) audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.16×
Family OrientationCONSERVATISM1.84×
IndividualismJOY1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by It (novel) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.64×
Healthy LifestyleBALANCE0.70×
IndulgenceJOY0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does It (novel) have in Germany?

It (novel) has an estimated audience of 769,403 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of It (novel) fans?

55.3% of It (novel) fans are female, 44.7% are male, with an average age of 30.3 years.

03

Which brands do It (novel) fans like most?

It (novel) fans show strongest brand affinity for The Hobbit (38.24×), Psychological horror (44.92×), and Oblivion (2013 film) (20×) over the country average.

04

Where do It (novel) fans live in Germany?

It (novel) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do It (novel) fans also like?

Beyond It (novel) itself, the audience over-indexes on Psychological horror (44.92×), Oblivion (2013 film) (20×), Freddy Krueger (93.78×), and Stephen King (22.26×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in Germany

See It (novel) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for It (novel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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