It (novel) Audience in Germany
It (novel) has an estimated audience of 764,321 people in Germany. 55.3% are female, 44.7% are male, average age 30.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Moroccan riad, Dog breed, Nebelung, Huck (magazine), aslan.
The average It (novel) fan in Germany is 30.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Moroccan riad, Dog breed, Nebelung, with strongest over-indexing on Moroccan riad (14.93× the country average). Demographically, the It (novel) audience skews more female with an average age of 30.3, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Book / Manga / Comic
Demographics of It (novel) fans
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 30.3 |
| Estimated audience size | 764,321 |
Audience persona
The typical It (novel) fan in Germany is more female, around 30.3 years old, with strong Extroversion tendencies and a notable affinity for Moroccan riad.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 153,260 | 0.92× |
| Bayern | 102,250 | 0.83× |
| Baden-Württemberg | 94,039 | 0.9× |
| Hessen | 65,589 | 1.13× |
| Niedersachsen | 64,318 | 0.87× |
| Berlin | 36,606 | 1.07× |
| Rheinland-Pfalz | 32,759 | 0.86× |
| Sachsen | 29,937 | 0.8× |
| Schleswig-Holstein | 28,799 | 1.05× |
| Mecklenburg-Vorpommern | 20,395 | 1.4× |
| Brandenburg | 17,883 | 0.75× |
| Hamburg | 16,606 | 0.96× |
| Bremen | 15,381 | 2.35× |
| Sachsen-Anhalt | 13,859 | 0.7× |
| Thüringen | 13,711 | 0.7× |
| Saarland | 6,684 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Moroccan riad | 14.93× | Politics & Society |
| Dog breed | 2.15× | Pets & Animals |
| Nebelung | 20× | Pets & Animals |
| Huck (magazine) | 20× | Internet & Social Media |
| aslan | 14.81× | Literature |
| Jeremy Meeks | 16.73× | Fashion & Accessoires |
| Personalised Gifts | 3.09× | Home & Garden |
| Knauf Insulation | 18.47× | Business & Career |
| Progressive rock | 2.19× | Music & Radio |
| Haberler | 1.65× | News |
| Grimma | 9.78× | Travel & Leisure |
| The Client (1994 film) | 8.33× | Movies & TV |
| KLIX (AM) | 2.98× | Music & Radio |
| Unique Gifts | 1.54× | Shopping |
| Footloose (1984 film) | 5.49× | Movies & TV |
| Hauptschule | 6.77× | Kids & Family |
| Hope For Paws | 16.83× | Pets & Animals |
| Magazine (band) | 4.1× | Music & Radio |
| Corona (band) | 2× | Music & Radio |
| Howard Gardner | 20× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 2.04 |
| LGBTQ+ Identity | OPEN | 1.97 |
| Family Orientation | CONSERVATISM | 1.95 |
| Pet Ownership | JOY | 1.58 |
| Sustainability | BALANCE | 1.56 |
| Risk Appetite | THRILL | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| India | 16.4% |
| Japan | 12.9% |
See It (novel) audiences in other countries
More Literature audiences in Germany
- Wow! (comic) (7,931,188)
- Sex (book) (7,884,464)
- Kickers (4,939,939)
- K (anime) (2,946,505)
- The Guardian (novel) (1,434,625)
Frequently asked questions
How many fans does It (novel) have in Germany?
It (novel) has an estimated audience of 764,321 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of It (novel) fans?
55.3% of It (novel) fans are female, 44.7% are male, with an average age of 30.3 years.
Which brands do It (novel) fans like most?
It (novel) fans show strongest brand affinity for Moroccan riad (14.93×), Dog breed (2.15×), and Nebelung (20×) over the country average.
Where do It (novel) fans live in Germany?
It (novel) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 153,260), Bayern (reach 102,250), and Baden-Württemberg (reach 94,039). These three regions account for the largest share of the active audience.
What other brands do It (novel) fans also like?
Beyond It (novel) itself, the audience over-indexes on Dog breed (2.15×), Nebelung (20×), Huck (magazine) (20×), and aslan (14.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for It (novel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.