Rascasse Audience Intelligence

The Hobbit Audience in Germany

A data profile of the people who buy, follow and care about The Hobbit in Germany — modelled from more than twelve digital signal sources. The Hobbit has an estimated audience of 1,019,341 people in Germany.

#234among Movie / TV Show / Series in Germany#765in Movies & TV

The average The Hobbit fan in Germany is 31.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include The Hobbit (2003 video game), The Hobbit: An Unexpected Journey, The Hobbit: The Desolation of Smaug, with strongest over-indexing on The Hobbit (2003 video game) (122.92× the country average).

Demographically, the The Hobbit audience skews balanced with an average age of 31.1, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical The Hobbit fan in Germany is balanced, around 31.1 years old, with strong Patriotism tendencies and a notable affinity for The Hobbit (2003 video game).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Hobbit profile in Germany.

Audience size
1M
in Germany
Gender
46.4%♀
53.6% male
Age
31.1
average years
Country rank
#6411
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Hobbit viewers

46.4% are female, 53.6% are male, average age 31.1.

Fig. 02

Gender split

46.4%
Female
53.6%
Male
Demographic split for The Hobbit audience in Germany
MetricValue
Female46.4%
Male53.6%
Average age31.1
Estimated audience size1,019,341
Fig. 03

Age distribution

Ø 31.1
average years
Age distribution of the The Hobbit audience in Germany
Age bracketShare%
16-1941%
20-2922%
30-3918%
40-4914%
50+6%
Fig. 04

Worldwide distribution

9.2%

of the worldwide The Hobbit audience comes from Germany.

Worldwide audience distribution share by country for The Hobbit
CountryShare
United States26.5%
Brazil10.2%
Germany9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Hobbit audience in Germany is strongest.

Fig. 05

Top regions by affinity

The Hobbit fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~40K1.15×
02Niedersachsen~100K1.12×
03Sachsen-Anhalt~30K1.10×
04Nordrhein-Westfalen~200K1.09×
05Brandenburg~30K1.09×
06Mecklenburg-Vorpommern~20K1.08×
07Thüringen~30K1.07×
08Berlin~50K1.01×
09Sachsen~50K1.00×
10Rheinland-Pfalz~50K0.98×
11Hamburg~20K0.97×
12Bremen~8K0.96×
13Hessen~70K0.94×
14Saarland~10K0.88×
15Baden-Württemberg~100K0.87×
16Bayern~100K0.85×
Fig. 06

Affinity by region

Affinity by region — The Hobbit, Germany
0.85×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Hobbit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Hobbit audience
#·InterestCategoryAffinity×
01The SilmarillionLiterature225.53×
02Balin (Middle-earth)Literature206.31×
03LegolasMovies & TV198.60×
04The Hobbit: The Desolation of SmaugMovies & TV187.03×
05The Hobbit: An Unexpected JourneyMovies & TV177.08×
06The Lord of the Rings: The Two TowersMovies & TV125.35×
07The Hobbit (2003 video game)Games122.92×
08The Wheel of TimeLiterature115.56×
09HobbitMovies & TV105.04×
10Little WomenMovies & TV100.17×
11Daenerys TargaryenMovies & TV88.47×
12EragonMovies & TV87.42×
13Tyrion LannisterMovies & TV77.13×
14Maisie WilliamsMovies & TV66.54×
15Hannibal (TV series)Movies & TV60.96×
16Elijah WoodMovies & TV54.59×
17Kit HaringtonMovies & TV46.14×
18It (novel)Literature38.24×
19Emilia ClarkeMovies & TV28.15×
20House of the DragonMovies & TV20.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Hobbit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Hobbit audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.16×
SpiritualityBALANCE1.76×
ExtroversionTHRILL1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Hobbit audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.88×
Luxury OrientationPREMIUM1.01×
CreativityOPEN1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Hobbit have in Germany?

The Hobbit has an estimated audience of 1,019,341 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of The Hobbit viewers?

46.4% of The Hobbit fans are female, 53.6% are male, with an average age of 31.1 years.

03

Which brands do The Hobbit fans like most?

The Hobbit fans show strongest brand affinity for The Hobbit (2003 video game) (122.92×), The Hobbit: An Unexpected Journey (177.08×), and The Hobbit: The Desolation of Smaug (187.03×) over the country average.

04

Where do The Hobbit fans live in Germany?

The Hobbit fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do The Hobbit fans also like?

Beyond The Hobbit itself, the audience over-indexes on The Hobbit: An Unexpected Journey (177.08×), The Hobbit: The Desolation of Smaug (187.03×), Little Women (100.17×), and The Wheel of Time (115.56×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See The Hobbit audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for The Hobbit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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