Rascasse Audience Intelligence

The Hobbit Audience in United States

A data profile of the people who buy, follow and care about The Hobbit in United States — modelled from more than twelve digital signal sources. The Hobbit has an estimated audience of 2,944,945 people in United States.

#489among Movie / TV Show / Series in United States#1393in Movies & TV

The average The Hobbit fan in United States is 32.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Lord of the Rings, The Hobbit (film series), Viggo Mortensen, with strongest over-indexing on The Lord of the Rings (52.13× the country average).

Demographically, the The Hobbit audience skews balanced with an average age of 32.2, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Hobbit fan in United States is balanced, around 32.2 years old, with strong Tradition tendencies and a notable affinity for The Lord of the Rings.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Hobbit profile in United States.

Audience size
2.9M
in United States
Gender
53.7%♀
46.3% male
Age
32.2
average years
Country rank
#10469
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Hobbit viewers

53.7% are female, 46.3% are male, average age 32.2.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for The Hobbit audience in United States
MetricValue
Female53.7%
Male46.3%
Average age32.2
Estimated audience size2,944,945
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the The Hobbit audience in United States
Age bracketShare%
16-1940%
20-2922%
30-3914%
40-4913%
50+11%
Fig. 04

Worldwide distribution

26.5%

of the worldwide The Hobbit audience comes from United States.

Worldwide audience distribution share by country for The Hobbit
CountryShare
United States26.5%
Brazil10.2%
Germany9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Hobbit audience in United States is strongest.

Fig. 05

Top regions by affinity

The Hobbit fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~10K1.62×
02Utah~40K1.53×
03Idaho~20K1.48×
04Montana~10K1.35×
05Arizona~80K1.24×
06Oregon~40K1.19×
07Washington~70K1.17×
08Oklahoma~40K1.13×
09Alabama~50K1.11×
10Colorado~50K1.10×
11North Dakota~7K1.10×
12Maine~10K1.09×
13New Mexico~20K1.07×
14South Dakota~7K1.06×
15Vermont~6K1.06×
16California~300K1.05×
17Kansas~20K1.05×
18Arkansas~30K1.04×
19New Hampshire~10K1.03×
20Missouri~50K1.02×
21West Virginia~10K1.01×
22Nebraska~20K1.00×
23Minnesota~40K0.99×
24Kentucky~40K0.99×
25Tennessee~60K0.98×
26Delaware~8K0.98×
27Wisconsin~40K0.95×
28Iowa~20K0.94×
29Ohio~90K0.93×
30Indiana~50K0.93×
31Maryland~50K0.93×
32North Carolina~80K0.92×
33Hawaii~10K0.91×
34Texas~200K0.90×
35Michigan~70K0.90×
36Virginia~60K0.87×
37Massachusetts~50K0.87×
38Nevada~20K0.86×
39Mississippi~20K0.85×
40Pennsylvania~90K0.84×
41Rhode Island~8K0.84×
42Florida~200K0.83×
43South Carolina~40K0.83×
44Georgia~80K0.82×
45Illinois~80K0.80×
46Louisiana~30K0.80×
47Washington, District of Columbia~7K0.75×
48New Jersey~50K0.71×
49New York~100K0.69×
50Connecticut~20K0.68×
Fig. 06

Affinity by region

Affinity by region — The Hobbit, United States
0.68×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Hobbit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Hobbit audience
#·InterestCategoryAffinity×
01The Hobbit: The Desolation of SmaugMovies & TV83.26×
02The Hobbit (film series)Movies & TV75.84×
03The Lord of the Rings: The Two TowersMovies & TV74.25×
04Brandon SandersonLiterature62.42×
05Viggo MortensenMovies & TV58.31×
06Andy SerkisMovies & TV56.56×
07The Lord of the RingsMovies & TV52.13×
08Hugo WeavingMovies & TV48.54×
09Peter JacksonMovies & TV48.31×
10J. R. R. TolkienLiterature45.25×
11The Fellowship of the RingLiterature40.48×
12Ian McKellenMovies & TV33.71×
13Elijah WoodMovies & TV31.18×
14Liv TylerMovies & TV31.18×
15Cate BlanchettMovies & TV28.44×
16Orlando BloomMovies & TV21.35×
17Tabletop role-playing gameGames10.26×
18House of the DragonMovies & TV9.62×
19A Knight of the Seven KingdomsMovies & TV8.49×
20Harry PotterMovies & TV5.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Hobbit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Hobbit audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.24×
PatriotismCONSERVATISM1.92×
MindfulnessBALANCE1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Hobbit audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.66×
Price SensitivityPREMIUM0.71×
DIY MentalityTHRILL0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Hobbit have in United States?

The Hobbit has an estimated audience of 2,944,945 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Hobbit viewers?

53.7% of The Hobbit fans are female, 46.3% are male, with an average age of 32.2 years.

03

Which brands do The Hobbit fans like most?

The Hobbit fans show strongest brand affinity for The Lord of the Rings (52.13×), The Hobbit (film series) (75.84×), and Viggo Mortensen (58.31×) over the country average.

04

Where do The Hobbit fans live in United States?

The Hobbit fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do The Hobbit fans also like?

Beyond The Hobbit itself, the audience over-indexes on The Hobbit (film series) (75.84×), Viggo Mortensen (58.31×), Brandon Sanderson (62.42×), and Andy Serkis (56.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See The Hobbit audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Hobbit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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