The Hobbit Audience in United States

The Hobbit logo

The Hobbit has an estimated audience of 1,632,973 people in United States. 53.7% are female, 46.3% are male, average age 32.2. Top regions: California, Texas, Florida. Top brand affinities: The Hobbit (film series), Viggo Mortensen, Brandon Sanderson, The Lord of the Rings, Andy Serkis.

The average The Hobbit fan in United States is 32.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Hobbit (film series), Viggo Mortensen, Brandon Sanderson, with strongest over-indexing on The Hobbit (film series) (75.84× the country average). Demographically, the The Hobbit audience skews balanced with an average age of 32.2, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Hobbit fans

Demographic split for The Hobbit audience in United States
MetricValue
Female53.7%
Male46.3%
Average age32.2
Estimated audience size1,632,973

Audience persona

The typical The Hobbit fan in United States is balanced, around 32.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for The Hobbit (film series).

Top regions in United States

Top regions ranked by reach for The Hobbit in United States
RegionReachAffinity
California189,4291.05×
Texas132,3130.94×
Florida95,0720.86×
New York66,1920.73×
Ohio48,1060.96×
Pennsylvania47,8210.87×
North Carolina46,6320.95×
Illinois46,1290.85×
Arizona43,3611.3×
Georgia42,6640.85×
Washington39,9341.22×
Michigan39,1030.92×
Virginia35,2200.89×
Tennessee32,6531×
New Jersey30,6510.74×
Colorado29,1871.13×
Massachusetts29,0730.9×
Indiana28,2940.95×
Missouri27,4501.04×
Maryland26,2400.93×
Alabama26,2071.15×
Wisconsin23,3590.95×
Minnesota23,3241×
Utah22,8341.56×
Oregon22,5451.2×
South Carolina20,8450.85×
Oklahoma20,6611.14×
Kentucky20,3340.99×
Louisiana16,8400.8×
Arkansas13,8621.03×
Nevada13,6760.87×
Kansas13,6191.06×
Iowa12,5740.93×
Idaho11,9701.46×
Mississippi10,9910.82×
Connecticut10,3770.63×
New Mexico8,5051.04×
Nebraska8,0090.98×
West Virginia7,2970.96×
New Hampshire6,4511×
Hawaii6,3700.91×
Maine6,2701.07×
Montana5,8681.3×
Alaska5,4761.57×
Delaware4,2660.95×
Rhode Island4,2310.81×
South Dakota3,7080.98×
Washington, District of Columbia3,6540.74×
North Dakota3,3751.01×
Vermont2,8931.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Hobbit audience
BrandAffinityCategory
The Hobbit (film series)75.84×Movies & TV
Viggo Mortensen58.31×Movies & TV
Brandon Sanderson62.42×Literature
The Lord of the Rings52.13×Movies & TV
Andy Serkis56.56×Movies & TV
Cate Blanchett28.44×Movies & TV
Elijah Wood31.18×Movies & TV
Hugo Weaving48.54×Movies & TV
Ian McKellen33.71×Movies & TV
The Lord of the Rings24.15×Literature
Liv Tyler31.18×Movies & TV
J. R. R. Tolkien45.25×Literature
The Hobbit: The Desolation of Smaug83.26×Movies & TV
Orlando Bloom21.35×Movies & TV
The Fellowship of the Ring40.48×Literature
Harry Potter5.01×Movies & TV
Peter Jackson48.31×Movies & TV
House of the Dragon9.62×Movies & TV
A Knight of the Seven Kingdoms8.49×Movies & TV
Superman3.22×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Hobbit audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.86
PatriotismCONSERVATISM1.71
Risk AppetiteTHRILL1.41
IndividualismJOY1.37
MindfulnessBALANCE1.33
TraditionCONSERVATISM1.31

Worldwide distribution

Worldwide audience distribution share by country for The Hobbit
CountryShare
United States40.1%
United Kingdom10.5%
India7.9%

See The Hobbit audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Hobbit have in United States?

The Hobbit has an estimated audience of 1,632,973 people in United States, concentrated in California and Texas.

What is the gender split and age of The Hobbit fans?

53.7% of The Hobbit fans are female, 46.3% are male, with an average age of 32.2 years.

Which brands do The Hobbit fans like most?

The Hobbit fans show strongest brand affinity for The Hobbit (film series) (75.84×), Viggo Mortensen (58.31×), and Brandon Sanderson (62.42×) over the country average.

Where do The Hobbit fans live in United States?

The Hobbit fans in United States are most concentrated in California (reach 189,429), Texas (reach 132,313), and Florida (reach 95,072). These three regions account for the largest share of the active audience.

What other brands do The Hobbit fans also like?

Beyond The Hobbit itself, the audience over-indexes on Viggo Mortensen (58.31×), Brandon Sanderson (62.42×), The Lord of the Rings (52.13×), and Andy Serkis (56.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Hobbit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.