Rascasse Audience Intelligence

The Lord of the Rings Audience in United States

A data profile of the people who buy, follow and care about The Lord of the Rings in United States — modelled from more than twelve digital signal sources. The Lord of the Rings has an estimated audience of 6,002,919 people in United States.

#154among Movie / TV Show / Series in United States#529in Movies & TV

The average The Lord of the Rings fan in United States is 38.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Viggo Mortensen, The Hobbit, Andy Serkis, with strongest over-indexing on Viggo Mortensen (58× the country average).

Demographically, the The Lord of the Rings audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Lord of the Rings fan in United States is more male, around 38.0 years old, with strong Tradition tendencies and a notable affinity for Viggo Mortensen.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Lord of the Rings profile in United States.

Audience size
6M
in United States
Gender
39.9%♀
60.1% male
Age
38.0
average years
Country rank
#5708
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Lord of the Rings viewers

39.9% are female, 60.1% are male, average age 38.0.

Fig. 02

Gender split

39.9%
Female
60.1%
Male
Demographic split for The Lord of the Rings audience in United States
MetricValue
Female39.9%
Male60.1%
Average age38.0
Estimated audience size6,002,919
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the The Lord of the Rings audience in United States
Age bracketShare%
16-1920%
20-2924%
30-3921%
40-4918%
50+18%
Fig. 04

Worldwide distribution

32.9%

of the worldwide The Lord of the Rings audience comes from United States.

Worldwide audience distribution share by country for The Lord of the Rings
CountryShare
United States32.9%
United Kingdom10.3%
Germany9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Lord of the Rings audience in United States is strongest.

Fig. 05

Top regions by affinity

The Lord of the Rings fans by region: top regions in United States
#RegionReachAffinity×
01Utah~80K1.40×
02Alaska~20K1.39×
03Arizona~200K1.32×
04Idaho~40K1.27×
05Oklahoma~90K1.21×
06New Mexico~40K1.20×
07Alabama~100K1.19×
08Texas~700K1.15×
09Arkansas~60K1.14×
10California~800K1.12×
11Washington~100K1.09×
12Oregon~80K1.09×
13Kansas~60K1.09×
14Montana~20K1.07×
15Tennessee~100K1.06×
16Kentucky~90K1.05×
17Colorado~100K1.03×
18Indiana~100K0.98×
19Nevada~60K0.98×
20Iowa~50K0.98×
21West Virginia~30K0.98×
22South Dakota~20K0.98×
23Florida~400K0.97×
24Mississippi~50K0.97×
25Nebraska~30K0.97×
26North Dakota~10K0.97×
27North Carolina~200K0.96×
28Michigan~200K0.95×
29Virginia~200K0.95×
30Missouri~100K0.95×
31Maine~20K0.95×
32Minnesota~90K0.94×
33Louisiana~80K0.93×
34Vermont~10K0.93×
35New Hampshire~20K0.92×
36Illinois~200K0.91×
37Georgia~200K0.91×
38Hawaii~30K0.90×
39Massachusetts~100K0.89×
40Wisconsin~90K0.89×
41Pennsylvania~200K0.88×
42Ohio~200K0.88×
43South Carolina~90K0.88×
44Rhode Island~20K0.88×
45New York~300K0.87×
46Maryland~100K0.85×
47New Jersey~100K0.83×
48Washington, District of Columbia~20K0.78×
49Connecticut~50K0.76×
50Delaware~10K0.73×
Fig. 06

Affinity by region

Affinity by region — The Lord of the Rings, United States
0.73×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Lord of the Rings audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Lord of the Rings audience
#·InterestCategoryAffinity×
01Viggo MortensenMovies & TV58.00×
02The HobbitMovies & TV54.00×
03Andy SerkisMovies & TV53.14×
04Hugo WeavingMovies & TV48.00×
05Peter JacksonMovies & TV39.09×
06Ian McKellenMovies & TV33.75×
07Brandon SandersonLiterature31.94×
08Elijah WoodMovies & TV30.83×
09Liv TylerMovies & TV30.06×
10Cate BlanchettMovies & TV28.13×
11J. R. R. TolkienLiterature25.05×
12Orlando BloomMovies & TV22.00×
13Sean BeanMovies & TV21.93×
14Games WorkshopGames18.30×
15Miniature wargamingGames14.17×
16Keri RussellMovies & TV13.06×
17Collectible card gameGames7.30×
18Anime and manga fandomLiterature5.23×
19Harry PotterMovies & TV4.45×
20SupermanMovies & TV2.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Lord of the Rings audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Lord of the Rings audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.92×
PatriotismCONSERVATISM1.77×
Social Media UsageJOY1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Lord of the Rings audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.64×
Price SensitivityPREMIUM0.67×
DIY MentalityTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Lord of the Rings have in United States?

The Lord of the Rings has an estimated audience of 6,002,919 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Lord of the Rings viewers?

39.9% of The Lord of the Rings fans are female, 60.1% are male, with an average age of 38.0 years.

03

Which brands do The Lord of the Rings fans like most?

The Lord of the Rings fans show strongest brand affinity for Viggo Mortensen (58×), The Hobbit (54×), and Andy Serkis (53.14×) over the country average.

04

Where do The Lord of the Rings fans live in United States?

The Lord of the Rings fans in United States are most concentrated in California (reach ~800K), Texas (reach ~700K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do The Lord of the Rings fans also like?

Beyond The Lord of the Rings itself, the audience over-indexes on The Hobbit (54×), Andy Serkis (53.14×), Elijah Wood (30.83×), and Hugo Weaving (48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See The Lord of the Rings audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Lord of the Rings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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