The Lord of the Rings (film series) Audience in United States
The Lord of the Rings (film series) has an estimated audience of 1,582,633 people in United States. 39.9% are female, 60.1% are male, average age 38.0. Top regions: California, Texas, Florida. Top brand affinities: Viggo Mortensen, The Hobbit, Andy Serkis, The Lord of the Rings, The Hobbit (film series).
The average The Lord of the Rings (film series) fan in United States is 38.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Viggo Mortensen, The Hobbit, Andy Serkis, with strongest over-indexing on Viggo Mortensen (58× the country average). Demographically, the The Lord of the Rings (film series) audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of The Lord of the Rings (film series) fans
| Metric | Value |
|---|---|
| Female | 39.9% |
| Male | 60.1% |
| Average age | 38.0 |
| Estimated audience size | 1,582,633 |
Audience persona
The typical The Lord of the Rings (film series) fan in United States is more male, around 38.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Viggo Mortensen.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 207,504 | 1.19× |
| Texas | 150,308 | 1.1× |
| Florida | 90,098 | 0.84× |
| New York | 87,672 | 0.99× |
| Illinois | 52,149 | 0.99× |
| Pennsylvania | 51,298 | 0.96× |
| North Carolina | 46,278 | 0.97× |
| Ohio | 45,506 | 0.93× |
| Georgia | 45,369 | 0.93× |
| Washington | 40,270 | 1.27× |
| Michigan | 38,607 | 0.93× |
| Virginia | 35,756 | 0.93× |
| Tennessee | 33,556 | 1.06× |
| New Jersey | 33,374 | 0.83× |
| Arizona | 33,079 | 1.02× |
| Massachusetts | 32,551 | 1.04× |
| Indiana | 31,251 | 1.08× |
| Colorado | 30,233 | 1.21× |
| Missouri | 26,495 | 1.04× |
| Minnesota | 24,138 | 1.06× |
| Maryland | 22,981 | 0.84× |
| Wisconsin | 22,288 | 0.94× |
| Utah | 22,085 | 1.56× |
| Oregon | 21,903 | 1.21× |
| Kentucky | 21,409 | 1.08× |
| South Carolina | 20,735 | 0.87× |
| Oklahoma | 20,675 | 1.18× |
| Alabama | 19,809 | 0.9× |
| Louisiana | 17,233 | 0.84× |
| Connecticut | 14,863 | 0.94× |
| Nevada | 13,439 | 0.88× |
| Arkansas | 12,930 | 0.99× |
| Kansas | 12,781 | 1.02× |
| Iowa | 12,034 | 0.92× |
| Mississippi | 10,484 | 0.8× |
| Idaho | 9,781 | 1.23× |
| New Mexico | 8,455 | 1.07× |
| Nebraska | 8,086 | 1.02× |
| Hawaii | 6,179 | 0.91× |
| West Virginia | 6,150 | 0.83× |
| New Hampshire | 5,630 | 0.9× |
| Maine | 5,569 | 0.98× |
| Montana | 5,152 | 1.17× |
| Rhode Island | 4,123 | 0.82× |
| Alaska | 4,091 | 1.21× |
| Washington, District of Columbia | 4,072 | 0.86× |
| South Dakota | 3,520 | 0.96× |
| Delaware | 3,286 | 0.75× |
| North Dakota | 3,285 | 1.01× |
| Vermont | 2,629 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Viggo Mortensen | 58× | Movies & TV |
| The Hobbit | 54× | Movies & TV |
| Andy Serkis | 53.14× | Movies & TV |
| The Lord of the Rings | 29.5× | Literature |
| The Hobbit (film series) | 39.38× | Movies & TV |
| Cate Blanchett | 28.13× | Movies & TV |
| Elijah Wood | 30.83× | Movies & TV |
| Hugo Weaving | 48× | Movies & TV |
| Ian McKellen | 33.75× | Movies & TV |
| Liv Tyler | 30.06× | Movies & TV |
| Orlando Bloom | 22× | Movies & TV |
| Warhammer Fantasy (setting) | 37× | Games |
| Figure painting (hobby) | 29.78× | Arts & Culture |
| Unicorn (Dungeons & Dragons) | 63.74× | Games |
| Harry Potter | 4.45× | Movies & TV |
| Brandon Sanderson | 31.94× | Literature |
| House of the Dragon | 8.96× | Movies & TV |
| Miniature wargaming | 14.17× | Games |
| The Lost City (Dungeons & Dragons) | 51.98× | Games |
| Peter Jackson | 39.09× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.51 |
| Patriotism | CONSERVATISM | 1.51 |
| Tradition | CONSERVATISM | 1.39 |
| Extroversion | THRILL | 1.34 |
| LGBTQ+ Identity | OPEN | 1.27 |
| Sustainability | BALANCE | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.7% |
| Thailand | 4.7% |
| China | 4.4% |
See The Lord of the Rings (film series) audiences in other countries
- The Lord of the Rings (film series) — Germany
- The Lord of the Rings (film series) — United Kingdom
- The Lord of the Rings (film series) — France
- The Lord of the Rings (film series) — Italy
- The Lord of the Rings (film series) — Spain
- The Lord of the Rings (film series) — Brazil
- The Lord of the Rings (film series) — Japan
- The Lord of the Rings (film series) — South Korea
- The Lord of the Rings (film series) — India
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Frequently asked questions
How many fans does The Lord of the Rings (film series) have in United States?
The Lord of the Rings (film series) has an estimated audience of 1,582,633 people in United States, concentrated in California and Texas.
What is the gender split and age of The Lord of the Rings (film series) fans?
39.9% of The Lord of the Rings (film series) fans are female, 60.1% are male, with an average age of 38.0 years.
Which brands do The Lord of the Rings (film series) fans like most?
The Lord of the Rings (film series) fans show strongest brand affinity for Viggo Mortensen (58×), The Hobbit (54×), and Andy Serkis (53.14×) over the country average.
Where do The Lord of the Rings (film series) fans live in United States?
The Lord of the Rings (film series) fans in United States are most concentrated in California (reach 207,504), Texas (reach 150,308), and Florida (reach 90,098). These three regions account for the largest share of the active audience.
What other brands do The Lord of the Rings (film series) fans also like?
Beyond The Lord of the Rings (film series) itself, the audience over-indexes on The Hobbit (54×), Andy Serkis (53.14×), The Lord of the Rings (29.5×), and The Hobbit (film series) (39.38×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for The Lord of the Rings (film series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.