J. R. R. Tolkien Audience in United States

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J. R. R. Tolkien has an estimated audience of 1,328,153 people in United States. 44.9% are female, 55.1% are male, average age 34.9. Top regions: California, Texas, Florida. Top brand affinities: Alexander Skarsgård, Harry Potter, Planet of the Apes, Superman, Game of Thrones.

The average J. R. R. Tolkien fan in United States is 34.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Alexander Skarsgård, Harry Potter, Planet of the Apes, with strongest over-indexing on Alexander Skarsgård (18.35× the country average). Demographically, the J. R. R. Tolkien audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person · Subtype: Author

Demographics of J. R. R. Tolkien fans

Demographic split for J. R. R. Tolkien audience in United States
MetricValue
Female44.9%
Male55.1%
Average age34.9
Estimated audience size1,328,153

Audience persona

The typical J. R. R. Tolkien fan in United States is more male, around 34.9 years old, with strong Patriotism tendencies and a notable affinity for Alexander Skarsgård.

Top regions in United States

Top regions ranked by reach for J. R. R. Tolkien in United States
RegionReachAffinity
California129,0370.88×
Texas97,0620.85×
Florida66,2840.74×
New York61,5750.83×
Pennsylvania42,0540.94×
Illinois41,9410.95×
Ohio39,4520.96×
North Carolina35,6450.89×
Washington34,2121.28×
Georgia33,7050.82×
Virginia33,0621.02×
Michigan33,0560.95×
Tennessee28,3161.06×
Massachusetts27,1231.04×
Colorado26,0221.24×
Indiana25,4651.05×
New Jersey25,0880.74×
Arizona24,6150.91×
Missouri22,8621.07×
Minnesota21,2031.11×
Oregon19,7691.3×
Wisconsin19,6940.99×
Utah18,9831.6×
Kentucky17,3461.04×
Maryland17,3440.76×
Oklahoma16,6511.13×
South Carolina16,5000.83×
Alabama16,3470.88×
Louisiana13,0170.76×
Connecticut11,6660.88×
Kansas11,3611.09×
Iowa11,0781.01×
Arkansas11,0141.01×
Nevada9,8270.77×
Idaho9,6861.45×
Mississippi8,0850.74×
New Mexico6,8231.02×
Nebraska6,6651×
West Virginia6,1681×
New Hampshire5,9431.14×
Maine5,8951.24×
Montana5,2101.41×
Hawaii4,1610.73×
Washington, District of Columbia3,7210.93×
Rhode Island3,6160.86×
Alaska3,5981.27×
South Dakota2,8850.94×
North Dakota2,8771.05×
Vermont2,5361.09×
Delaware2,2820.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for J. R. R. Tolkien audience
BrandAffinityCategory
Alexander Skarsgård18.35×Movies & TV
Harry Potter2.82×Movies & TV
Planet of the Apes19.86×Movies & TV
Superman1.79×Movies & TV
Game of Thrones3.62×Movies & TV
Movies1.51×Movies & TV
The Lord of the Rings8.6×Literature
Godzilla3.1×Movies & TV
The Hobbit (film series)11.6×Movies & TV
Jack Gleeson12.28×Movies & TV
Fantasy movies2.62×Movies & TV
Imdb4.51×Movies & TV
Twitch2.68×Games
The Dark Tower (series)13.89×Literature
The Lord of the Rings10.25×Movies & TV
Madison Keys10.65×Sports
A Knight of the Seven Kingdoms3.06×Movies & TV
Peacemaker1.62×Movies & TV
KPop Demon Hunters1.9×Movies & TV
Richard Madden10.89×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by J. R. R. Tolkien audience
TraitClusterScore
PatriotismCONSERVATISM1.89
IndividualismJOY1.41
TraditionCONSERVATISM1.35
Early Adopter MentalityPOWER1.34
LGBTQ+ IdentityOPEN1.26
SpiritualityBALANCE1.24

Worldwide distribution

Worldwide audience distribution share by country for J. R. R. Tolkien
CountryShare
United States33.1%
United Kingdom9.0%
Germany5.9%

See J. R. R. Tolkien audiences in other countries

More Author audiences in United States

Frequently asked questions

How many fans does J. R. R. Tolkien have in United States?

J. R. R. Tolkien has an estimated audience of 1,328,153 people in United States, concentrated in California and Texas.

What is the gender split and age of J. R. R. Tolkien fans?

44.9% of J. R. R. Tolkien fans are female, 55.1% are male, with an average age of 34.9 years.

Which brands do J. R. R. Tolkien fans like most?

J. R. R. Tolkien fans show strongest brand affinity for Alexander Skarsgård (18.35×), Harry Potter (2.82×), and Planet of the Apes (19.86×) over the country average.

Where do J. R. R. Tolkien fans live in United States?

J. R. R. Tolkien fans in United States are most concentrated in California (reach 129,037), Texas (reach 97,062), and Florida (reach 66,284). These three regions account for the largest share of the active audience.

What other brands do J. R. R. Tolkien fans also like?

Beyond J. R. R. Tolkien itself, the audience over-indexes on Harry Potter (2.82×), Planet of the Apes (19.86×), Superman (1.79×), and Game of Thrones (3.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for J. R. R. Tolkien. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.