Rascasse Audience Intelligence

J. R. R. Tolkien Audience in United States

Name: J. R. R. Tolkien — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about J. R. R. Tolkien in United States — modelled from more than twelve digital signal sources. J. R. R. Tolkien has an estimated audience of 1,346,737 people in United States.

#47among Author in United States #3993among Person in United States #361in Literature

The average J. R. R. Tolkien fan in United States is 34.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Alexander Skarsgård, The Lord of the Rings, Planet of the Apes, with strongest over-indexing on Alexander Skarsgård (18.35× the country average).

Demographically, the J. R. R. Tolkien audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Mindfulness, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical J. R. R. Tolkien fan in United States is more male, around 34.9 years old, with strong Mindfulness tendencies and a notable affinity for Alexander Skarsgård.

Category: Literature · Type: Person · Subtype: Author

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the J. R. R. Tolkien profile in United States.

Audience size

1.3M

in United States

Gender

44.9%♀

55.1% male

Age

34.9

average years

Country rank

#19210

Person in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of J. R. R. Tolkien fans

44.9% are female, 55.1% are male, average age 34.9.

Fig. 02

Gender split

44.9%

Female

55.1%

Male

Demographic split for J. R. R. Tolkien audience in United States
Metric	Value
Female	44.9%
Male	55.1%
Average age	34.9
Estimated audience size	1,346,737

Fig. 03

Age distribution

Age distribution of the J. R. R. Tolkien audience in United States
Age bracket	Share	%
16-19		30%
20-29		25%
30-39		17%
40-49		14%
50+		14%

Fig. 04

Worldwide distribution

32.9%

of the worldwide J. R. R. Tolkien audience comes from United States.

Worldwide audience distribution share by country for J. R. R. Tolkien
Country	Share
United States	32.9%
United Kingdom	9.2%
Germany	5.8%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the J. R. R. Tolkien audience in United States is strongest.

Fig. 05

Top regions by affinity

J. R. R. Tolkien fans by region: top regions in United States
#	Region	Reach	×
01	Utah	~20K	1.53×
02	Idaho	~10K	1.47×
03	Montana	~5K	1.41×
04	Alaska	~4K	1.29×
05	Oregon	~20K	1.27×
06	Maine	~6K	1.23×
07	Washington	~30K	1.22×
08	Colorado	~20K	1.18×
09	Vermont	~3K	1.17×
10	New Hampshire	~6K	1.12×
11	Oklahoma	~20K	1.11×
12	North Dakota	~3K	1.10×
13	Kansas	~10K	1.09×
14	Minnesota	~20K	1.08×
15	Tennessee	~30K	1.05×
16	Missouri	~20K	1.05×
17	Kentucky	~20K	1.04×
18	Arkansas	~10K	1.03×
19	Iowa	~10K	1.02×
20	Nebraska	~7K	1.02×
21	South Dakota	~3K	1.02×
22	Massachusetts	~30K	1.01×
23	Indiana	~20K	1.01×
24	New Mexico	~7K	1.01×
25	West Virginia	~6K	1.01×
26	Wisconsin	~20K	0.99×
27	Virginia	~30K	0.98×
28	Ohio	~40K	0.95×
29	Michigan	~30K	0.95×
30	Pennsylvania	~40K	0.94×
31	North Carolina	~40K	0.91×
32	Connecticut	~10K	0.91×
33	Washington, District of Columbia	~4K	0.91×
34	Arizona	~20K	0.90×
35	Rhode Island	~4K	0.90×
36	Illinois	~40K	0.89×
37	Alabama	~20K	0.87×
38	California	~100K	0.85×
39	Texas	~100K	0.84×
40	South Carolina	~20K	0.82×
41	Georgia	~30K	0.81×
42	New York	~60K	0.79×
43	Louisiana	~10K	0.78×
44	Mississippi	~8K	0.78×
45	Hawaii	~4K	0.78×
46	Maryland	~20K	0.77×
47	Nevada	~10K	0.76×
48	New Jersey	~20K	0.73×
49	Delaware	~3K	0.73×
50	Florida	~60K	0.72×

Affinity by region — J. R. R. Tolkien, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the J. R. R. Tolkien audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for J. R. R. Tolkien audience
#	Interest	Category	×
01	Planet of the Apes	Movies & TV	19.86×
02	Alexander Skarsgård	Movies & TV	18.35×
03	The Dark Tower (series)	Literature	13.89×
04	Jack Gleeson	Movies & TV	12.28×
05	The Hobbit (film series)	Movies & TV	11.60×
06	Richard Madden	Movies & TV	10.89×
07	Madison Keys	Sports	10.65×
08	The Lord of the Rings	Movies & TV	10.25×
09	Olivia Cooke	Movies & TV	9.15×
10	Emilia Clarke	Movies & TV	5.36×
11	Imdb	Movies & TV	4.51×
12	Game of Thrones	Movies & TV	3.62×
13	Godzilla	Movies & TV	3.10×
14	A Knight of the Seven Kingdoms	Movies & TV	3.06×
15	Harry Potter	Movies & TV	2.82×
16	Twitch	Games	2.68×
17	Fantasy movies	Movies & TV	2.62×
18	KPop Demon Hunters	Movies & TV	1.90×
19	Superman	Movies & TV	1.79×
20	Movies	Movies & TV	1.51×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the J. R. R. Tolkien audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by J. R. R. Tolkien audience · What stands out
Trait	Cluster	Score
Mindfulness	BALANCE	1.20×
Pet Ownership	JOY	1.19×
Sustainability	BALANCE	1.18×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by J. R. R. Tolkien audience · Rather not
Trait	Cluster	Score
Career Orientation	POWER	0.65×
Price Sensitivity	PREMIUM	0.65×
Need for Security	CONSERVATISM	0.66×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does J. R. R. Tolkien have in United States?

J. R. R. Tolkien has an estimated audience of 1,346,737 people in United States, concentrated in California and Texas.

What is the gender split and age of J. R. R. Tolkien fans?

44.9% of J. R. R. Tolkien fans are female, 55.1% are male, with an average age of 34.9 years.

Which brands do J. R. R. Tolkien fans like most?

J. R. R. Tolkien fans show strongest brand affinity for Alexander Skarsgård (18.35×), The Lord of the Rings (10.25×), and Planet of the Apes (19.86×) over the country average.

Where do J. R. R. Tolkien fans live in United States?

J. R. R. Tolkien fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

What other brands do J. R. R. Tolkien fans also like?

Beyond J. R. R. Tolkien itself, the audience over-indexes on The Lord of the Rings (10.25×), Planet of the Apes (19.86×), Harry Potter (2.82×), and Superman (1.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Author audiences in United States

Candace Owens (15,743,560)
Ro Khanna (7,275,881)
Caroline Kennedy (7,252,516)
Stephen King (6,027,870)
Amanda Knox (5,851,217)

See J. R. R. Tolkien audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for J. R. R. Tolkien. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage

500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →