Madison Keys Audience in United States

Madison Keys logo

Madison Keys has an estimated audience of 1,845,169 people in United States. 27.4% are female, 72.6% are male, average age 38.1. Top regions: California, Florida, New York. Top brand affinities: Seattle Hempfest, The Historian, Pro-Ject, Stamp collecting, UK garage.

The average Madison Keys fan in United States is 38.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Seattle Hempfest, The Historian, Pro-Ject, with strongest over-indexing on Seattle Hempfest (323.18× the country average). Demographically, the Madison Keys audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Tennis

Demographics of Madison Keys fans

Demographic split for Madison Keys audience in United States
MetricValue
Female27.4%
Male72.6%
Average age38.1
Estimated audience size1,845,169

Audience persona

The typical Madison Keys fan in United States is more male, around 38.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Seattle Hempfest.

Top regions in United States

Top regions ranked by reach for Madison Keys in United States
RegionReachAffinity
California235,8631.16×
Florida176,5461.41×
New York175,3701.7×
Texas170,9771.08×
Georgia100,5411.77×
Illinois95,5071.55×
North Carolina80,2761.45×
Pennsylvania68,2021.1×
New Jersey67,0231.43×
Virginia65,0751.45×
Ohio58,3651.03×
Maryland53,6881.69×
South Carolina48,6501.75×
Massachusetts48,3791.33×
Michigan46,4480.96×
Tennessee34,8980.94×
Indiana30,0410.89×
Colorado29,0461×
Washington28,9740.78×
Iowa26,3331.73×
Missouri25,7050.86×
Connecticut24,2281.31×
Louisiana24,1751.02×
Minnesota22,8770.87×
Wisconsin22,0410.79×
Nevada20,7711.16×
Oregon17,8180.84×
Kentucky16,6070.72×
Mississippi15,7251.03×
Oklahoma14,5180.71×
Arkansas13,3670.88×
Alabama12,6550.49×
Utah11,1530.67×
Arizona10,9630.29×
Kansas10,8920.75×
Washington, District of Columbia9,9641.8×
Hawaii7,6780.97×
New Mexico6,6910.72×
Rhode Island6,3401.08×
New Hampshire6,2350.86×
Nebraska6,0980.66×
Delaware5,7281.13×
Maine5,4530.83×
Idaho5,4530.59×
West Virginia5,2660.61×
Montana3,3940.66×
Vermont3,3411.03×
North Dakota1,8500.49×
South Dakota1,7280.41×
Wyoming1,2450.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Madison Keys audience
BrandAffinityCategory
Seattle Hempfest323.18×Travel & Leisure
The Historian40.35×Literature
Pro-Ject9.6×Music & Radio
Stamp collecting10.91×Home & Garden
UK garage11.41×Music & Radio
Elsword20×Games
La Opinión8.48×News
Home equity2.24×Home & Garden
Laneige6.03×Beauty & Wellness
Volcano, Hawaii20×Travel & Leisure
Natural rubber2.18×Cars & Mobility
Whataburger1.8×Food & Beverages
Grinch3.63×Movies & TV
University at Albany, SUNY20×Business & Career
Alaska1.5×Travel & Leisure
La Provence19.37×News
Eutheria16.63×Pets & Animals
Vocal harmony3.13×Music & Radio
JDSU2.05×Business & Career
Dental hygienist4.51×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Madison Keys audience
TraitClusterScore
Luxury OrientationPREMIUM4.86
Risk AppetiteTHRILL2.03
Quality AwarenessPREMIUM1.36
Sports ActivityPOWER1.25
Early Adopter MentalityPOWER1.23
Need for SecurityCONSERVATISM1.15

Worldwide distribution

Worldwide audience distribution share by country for Madison Keys
CountryShare
United States34.0%
Australia4.5%
Poland4.4%

See Madison Keys audiences in other countries

More Tennis audiences in United States

Frequently asked questions

How many fans does Madison Keys have in United States?

Madison Keys has an estimated audience of 1,845,169 people in United States, concentrated in California and Florida.

What is the gender split and age of Madison Keys fans?

27.4% of Madison Keys fans are female, 72.6% are male, with an average age of 38.1 years.

Which brands do Madison Keys fans like most?

Madison Keys fans show strongest brand affinity for Seattle Hempfest (323.18×), The Historian (40.35×), and Pro-Ject (9.6×) over the country average.

Where do Madison Keys fans live in United States?

Madison Keys fans in United States are most concentrated in California (reach 235,863), Florida (reach 176,546), and New York (reach 175,370). These three regions account for the largest share of the active audience.

What other brands do Madison Keys fans also like?

Beyond Madison Keys itself, the audience over-indexes on The Historian (40.35×), Pro-Ject (9.6×), Stamp collecting (10.91×), and UK garage (11.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Madison Keys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.