Rascasse Audience Intelligence

Madison Keys Audience in United States

A data profile of the people who buy, follow and care about Madison Keys in United States — modelled from more than twelve digital signal sources. Madison Keys has an estimated audience of 1,927,179 people in United States.

#27among Tennis in United States#2706among Person in United States#1314in Sports

The average Madison Keys fan in United States is 38.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Caroline Wozniacki, Simona Halep, Bath and Bodyworks, with strongest over-indexing on Caroline Wozniacki (402.03× the country average).

Demographically, the Madison Keys audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Family Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Madison Keys fan in United States is more male, around 38.1 years old, with strong Family Orientation tendencies and a notable affinity for Caroline Wozniacki.

Category: Sports · Type: Person · Subtype: Tennis

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Madison Keys profile in United States.

Audience size
1.9M
in United States
Gender
27.4%♀
72.6% male
Age
38.1
average years
Country rank
#14651
Person in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Madison Keys fans

27.4% are female, 72.6% are male, average age 38.1.

Fig. 02

Gender split

27.4%
Female
72.6%
Male
Demographic split for Madison Keys audience in United States
MetricValue
Female27.4%
Male72.6%
Average age38.1
Estimated audience size1,927,179
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Madison Keys audience in United States
Age bracketShare%
16-1929%
20-2916%
30-3914%
40-4917%
50+24%
Fig. 04

Worldwide distribution

36.7%

of the worldwide Madison Keys audience comes from United States.

Worldwide audience distribution share by country for Madison Keys
CountryShare
United States36.7%
Poland4.7%
Australia4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Madison Keys audience in United States is strongest.

Fig. 05

Top regions by affinity

Madison Keys fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~50K1.96×
02Georgia~100K1.90×
03Iowa~30K1.71×
04Washington, District of Columbia~9K1.69×
05Maryland~50K1.62×
06Alabama~40K1.59×
07New York~200K1.55×
08Illinois~90K1.42×
09Rhode Island~8K1.39×
10North Carolina~80K1.36×
11Florida~200K1.35×
12New Jersey~60K1.34×
13Virginia~60K1.33×
14Delaware~6K1.21×
15Connecticut~20K1.20×
16Mississippi~20K1.20×
17Massachusetts~40K1.19×
18California~200K1.12×
19Texas~200K1.12×
20Nevada~20K1.08×
21Louisiana~20K1.01×
22Pennsylvania~60K0.99×
23Arkansas~10K0.99×
24Vermont~3K0.99×
25Ohio~50K0.96×
26Hawaii~7K0.92×
27Tennessee~30K0.91×
28Michigan~40K0.90×
29Colorado~30K0.89×
30Missouri~30K0.87×
31Minnesota~20K0.87×
32Indiana~30K0.86×
33Wisconsin~20K0.85×
34New Hampshire~6K0.85×
35Maine~5K0.82×
36Oklahoma~20K0.81×
37Oregon~20K0.78×
38New Mexico~7K0.76×
39Kansas~10K0.74×
40Kentucky~20K0.73×
41Nebraska~7K0.72×
42Washington~30K0.70×
43Montana~3K0.67×
44Utah~10K0.65×
45West Virginia~6K0.65×
46North Dakota~2K0.65×
47Alaska~2K0.61×
48Idaho~6K0.60×
49Arizona~20K0.59×
50South Dakota~3K0.59×
Fig. 06

Affinity by region

Affinity by region — Madison Keys, United States
0.59×1.00×1.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Madison Keys audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Madison Keys audience
#·InterestCategoryAffinity×
01Caroline WozniackiSports402.03×
02Simona HalepSports327.72×
03Dominic ThiemSports158.55×
04Andre AgassiSports53.50×
05Alexander ZverevSports48.51×
06American Truck SimulatorGames48.33×
07John McEnroeSports39.56×
08Tennis ChannelSports35.32×
09Tennis WarehouseShopping34.32×
10Roger FedererSports26.37×
11The Championships, WimbledonSports25.94×
12Venus WilliamsSports25.45×
13Rafael NadalSports21.40×
14Bath and BodyworksShopping20.00×
15US Open (tennis)Sports20.00×
16Roland GarrosSports20.00×
17Ready Player OneMovies & TV20.00×
18Davis CupSports16.64×
19Novak DjokovicSports11.96×
20Google EarthInternet & Social Media8.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Madison Keys audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Madison Keys audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.66×
SpiritualityBALANCE1.62×
Need for SecurityCONSERVATISM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Madison Keys audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.61×
Pet OwnershipJOY0.71×
DIY MentalityTHRILL0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Madison Keys have in United States?

Madison Keys has an estimated audience of 1,927,179 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Madison Keys fans?

27.4% of Madison Keys fans are female, 72.6% are male, with an average age of 38.1 years.

03

Which brands do Madison Keys fans like most?

Madison Keys fans show strongest brand affinity for Caroline Wozniacki (402.03×), Simona Halep (327.72×), and Bath and Bodyworks (20×) over the country average.

04

Where do Madison Keys fans live in United States?

Madison Keys fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Madison Keys fans also like?

Beyond Madison Keys itself, the audience over-indexes on Simona Halep (327.72×), Bath and Bodyworks (20×), US Open (tennis) (20×), and The Championships, Wimbledon (25.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tennis audiences in United States

See Madison Keys audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Madison Keys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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