Venus Williams Audience in United States

Venus Williams logo

Venus Williams has an estimated audience of 4,045,153 people in United States. 52.6% are female, 47.4% are male, average age 40.8. Top regions: California, Texas, Florida. Top brand affinities: Naomi Osaka, Novak Djokovic, Iga Swiatek, Serena Williams, Coco Gauff.

The average Venus Williams fan in United States is 40.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Naomi Osaka, Novak Djokovic, Iga Swiatek, with strongest over-indexing on Naomi Osaka (20.34× the country average). Demographically, the Venus Williams audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Travelling, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Tennis

Demographics of Venus Williams fans

Demographic split for Venus Williams audience in United States
MetricValue
Female52.6%
Male47.4%
Average age40.8
Estimated audience size4,045,153

Audience persona

The typical Venus Williams fan in United States is balanced, around 40.8 years old, with strong Travelling tendencies and a notable affinity for Naomi Osaka.

Top regions in United States

Top regions ranked by reach for Venus Williams in United States
RegionReachAffinity
California518,4061.17×
Texas440,4651.27×
Florida366,1361.34×
New York269,2401.19×
Georgia186,4951.5×
North Carolina150,7601.24×
Illinois150,2251.11×
Pennsylvania135,7751×
Ohio127,0261.02×
New Jersey122,5641.19×
Michigan119,9181.13×
Virginia118,4071.2×
Maryland91,7901.32×
Tennessee88,1041.09×
Missouri81,6451.25×
Massachusetts79,6081×
Washington75,3930.93×
South Carolina73,8701.21×
Louisiana73,3011.41×
Indiana71,8200.97×
Arizona71,1810.86×
Alabama60,0371.06×
Colorado56,0830.88×
Wisconsin52,9690.87×
Minnesota52,2000.9×
Mississippi46,9591.41×
Kentucky46,8550.92×
Oklahoma46,5571.04×
Connecticut42,8691.06×
Nevada41,8251.07×
Oregon40,7370.88×
Arkansas36,2071.09×
Kansas30,4300.95×
Utah28,9300.8×
Iowa28,6400.86×
Hawaii17,7021.02×
New Mexico16,4680.81×
Nebraska16,2720.8×
Idaho15,2960.75×
Washington, District of Columbia13,4311.1×
West Virginia12,9110.69×
Delaware12,4681.12×
New Hampshire11,8620.74×
Rhode Island11,7190.91×
Maine10,4790.72×
Montana8,3300.74×
South Dakota6,9470.74×
North Dakota6,6520.8×
Alaska4,6110.53×
Vermont4,5040.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Venus Williams audience
BrandAffinityCategory
Naomi Osaka20.34×Sports
Novak Djokovic19.77×Sports
Iga Swiatek22×Sports
Serena Williams17.34×Sports
Coco Gauff11.92×Sports
Jannik Sinner13.08×Sports
The Championships, Wimbledon16.1×Sports
Lindsey Vonn11.45×Sports
Madison Keys25.45×Sports
Aryna Sabalenka15.09×Sports
Roger Federer24.52×Sports
Martina Navratilova34.97×Sports
Tennis Warehouse23.47×Shopping
Milwaukee Bucks5.95×Sports
Megyn Kelly11.28×Movies & TV
Antony Starr18.15×Movies & TV
David Beckham13.99×Sports
Everton F.C.19.22×Sports
Memphis Grizzlies8.21×Sports
A.S. Roma13.52×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Venus Williams audience
TraitClusterScore
TravellingTHRILL1.18
CreativityOPEN1.13
Quality AwarenessPREMIUM1.13
Price SensitivityPREMIUM1.09
Design AffinityPREMIUM1.05
IndulgenceJOY1.02

Worldwide distribution

Worldwide audience distribution share by country for Venus Williams
CountryShare
United States36.5%
Italy9.3%
Brazil6.6%

See Venus Williams audiences in other countries

More Tennis audiences in United States

Frequently asked questions

How many fans does Venus Williams have in United States?

Venus Williams has an estimated audience of 4,045,153 people in United States, concentrated in California and Texas.

What is the gender split and age of Venus Williams fans?

52.6% of Venus Williams fans are female, 47.4% are male, with an average age of 40.8 years.

Which brands do Venus Williams fans like most?

Venus Williams fans show strongest brand affinity for Naomi Osaka (20.34×), Novak Djokovic (19.77×), and Iga Swiatek (22×) over the country average.

Where do Venus Williams fans live in United States?

Venus Williams fans in United States are most concentrated in California (reach 518,406), Texas (reach 440,465), and Florida (reach 366,136). These three regions account for the largest share of the active audience.

What other brands do Venus Williams fans also like?

Beyond Venus Williams itself, the audience over-indexes on Novak Djokovic (19.77×), Iga Swiatek (22×), Serena Williams (17.34×), and Coco Gauff (11.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Venus Williams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.