Rascasse Audience Intelligence

Venus Williams Audience in United States

A data profile of the people who buy, follow and care about Venus Williams in United States — modelled from more than twelve digital signal sources. Venus Williams has an estimated audience of 4,348,789 people in United States.

#12among Tennis in United States#890among Person in United States#645in Sports

The average Venus Williams fan in United States is 40.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ben Shelton, Serena Williams, Naomi Osaka, with strongest over-indexing on Ben Shelton (19.66× the country average).

Demographically, the Venus Williams audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Sustainability, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Venus Williams fan in United States is balanced, around 40.8 years old, with strong Sustainability tendencies and a notable affinity for Ben Shelton.

Category: Sports · Type: Person · Subtype: Tennis

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Venus Williams profile in United States.

Audience size
4.3M
in United States
Gender
52.6%♀
47.4% male
Age
40.8
average years
Country rank
#7493
Person in United States
Fig. 01

Search interest · 12-month trend

+87%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Venus Williams fans

52.6% are female, 47.4% are male, average age 40.8.

Fig. 02

Gender split

52.6%
Female
47.4%
Male
Demographic split for Venus Williams audience in United States
MetricValue
Female52.6%
Male47.4%
Average age40.8
Estimated audience size4,348,789
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Venus Williams audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3919%
40-4924%
50+23%
Fig. 04

Worldwide distribution

36.5%

of the worldwide Venus Williams audience comes from United States.

Worldwide audience distribution share by country for Venus Williams
CountryShare
United States36.5%
Italy9.4%
United Kingdom6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Venus Williams audience in United States is strongest.

Fig. 05

Top regions by affinity

Venus Williams fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K1.83×
02Georgia~200K1.61×
03New York~300K1.52×
04Maryland~100K1.52×
05Mississippi~40K1.34×
06South Carolina~80K1.33×
07Florida~400K1.32×
08New Jersey~100K1.32×
09North Carolina~200K1.29×
10Louisiana~70K1.28×
11Delaware~10K1.28×
12Virginia~100K1.27×
13Connecticut~50K1.23×
14Alabama~70K1.18×
15Missouri~70K1.14×
16Massachusetts~90K1.13×
17Texas~400K1.11×
18California~500K1.10×
19Illinois~100K1.08×
20Michigan~100K1.07×
21Tennessee~80K1.02×
22Rhode Island~10K1.02×
23Pennsylvania~100K1.01×
24Ohio~100K1.01×
25Nevada~40K0.98×
26Arkansas~30K0.98×
27Hawaii~20K0.97×
28Indiana~70K0.92×
29Oklahoma~40K0.92×
30Kentucky~40K0.88×
31Minnesota~50K0.86×
32Kansas~30K0.85×
33Washington~70K0.84×
34Colorado~50K0.84×
35Wisconsin~50K0.83×
36Maine~10K0.83×
37Arizona~70K0.81×
38Vermont~6K0.81×
39Oregon~40K0.80×
40New Hampshire~10K0.80×
41Iowa~30K0.77×
42North Dakota~6K0.77×
43New Mexico~20K0.76×
44Nebraska~20K0.76×
45Montana~8K0.73×
46South Dakota~7K0.71×
47Utah~30K0.70×
48West Virginia~10K0.70×
49Idaho~10K0.67×
50Alaska~5K0.60×
Fig. 06

Affinity by region

Affinity by region — Venus Williams, United States
0.60×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Venus Williams audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Venus Williams audience
#·InterestCategoryAffinity×
01Martina NavratilovaSports34.97×
02Madison KeysSports25.45×
03Roger FedererSports24.52×
04Tennis WarehouseShopping23.47×
05Iga SwiatekSports22.00×
06Naomi OsakaSports20.34×
07Novak DjokovicSports19.77×
08Ben SheltonSports19.66×
09Antony StarrMovies & TV18.15×
10Serena WilliamsSports17.34×
11The Championships, WimbledonSports16.10×
12Daniil MedvedevSports15.31×
13Aryna SabalenkaSports15.09×
14David BeckhamSports13.99×
15Jannik SinnerSports13.08×
16Coco GauffSports11.92×
17Lindsey VonnSports11.45×
18Victor WembanyamaSports7.16×
19Milwaukee BucksSports5.95×
20FIFA World Cup 2026Sports2.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Venus Williams audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Venus Williams audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.33×
Community OrientationOPEN1.23×
Sports ActivityPOWER1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Venus Williams audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.90×
CreativityOPEN0.91×
IndividualismJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Venus Williams have in United States?

Venus Williams has an estimated audience of 4,348,789 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Venus Williams fans?

52.6% of Venus Williams fans are female, 47.4% are male, with an average age of 40.8 years.

03

Which brands do Venus Williams fans like most?

Venus Williams fans show strongest brand affinity for Ben Shelton (19.66×), Serena Williams (17.34×), and Naomi Osaka (20.34×) over the country average.

04

Where do Venus Williams fans live in United States?

Venus Williams fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Venus Williams fans also like?

Beyond Venus Williams itself, the audience over-indexes on Serena Williams (17.34×), Naomi Osaka (20.34×), Novak Djokovic (19.77×), and Iga Swiatek (22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tennis audiences in United States

See Venus Williams audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Venus Williams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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