Naomi Osaka Audience in United States

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Naomi Osaka has an estimated audience of 5,294,550 people in United States. 55.4% are female, 44.6% are male, average age 40.4. Top regions: California, New York, Texas. Top brand affinities: University at Albany, SUNY, Hebe, The Devil's Rejects, The Historian, Product design.

The average Naomi Osaka fan in United States is 40.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include University at Albany, SUNY, Hebe, The Devil's Rejects, with strongest over-indexing on University at Albany, SUNY (67.29× the country average). Demographically, the Naomi Osaka audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Tennis

Demographics of Naomi Osaka fans

Demographic split for Naomi Osaka audience in United States
MetricValue
Female55.4%
Male44.6%
Average age40.4
Estimated audience size5,294,550

Audience persona

The typical Naomi Osaka fan in United States is more female, around 40.4 years old, with strong Luxury Orientation tendencies and a notable affinity for University at Albany, SUNY.

Top regions in United States

Top regions ranked by reach for Naomi Osaka in United States
RegionReachAffinity
California900,7631.55×
New York662,3142.24×
Texas491,1311.08×
Florida490,1051.37×
Georgia302,9641.86×
New Jersey226,1561.68×
Illinois217,4871.23×
North Carolina210,7321.32×
Virginia184,3541.43×
Maryland184,0232.02×
Pennsylvania174,3240.98×
Massachusetts152,1531.46×
Ohio150,5690.92×
Michigan129,8460.94×
Washington111,3021.05×
South Carolina90,5181.14×
Tennessee85,0150.8×
Arizona83,0590.77×
Alabama79,9041.08×
Indiana78,4580.81×
Connecticut74,4291.4×
Colorado69,7290.84×
Louisiana69,3661.02×
Missouri64,4270.75×
Minnesota64,1060.85×
Oregon58,2430.96×
Nevada55,7011.09×
Wisconsin54,8910.69×
Kentucky46,6260.7×
Hawaii40,9761.8×
Washington, District of Columbia40,3062.53×
Mississippi40,1240.92×
Oklahoma36,8240.63×
Arkansas32,9480.76×
Kansas27,6890.66×
Utah26,6680.56×
Iowa25,1650.58×
West Virginia21,6390.88×
Delaware17,2771.18×
Rhode Island17,2581.02×
Nebraska15,6230.59×
New Mexico15,5000.58×
New Hampshire13,5520.65×
Maine11,8170.62×
Idaho10,7710.41×
Vermont6,6650.72×
Montana5,8970.4×
North Dakota5,3030.49×
Alaska4,2370.37×
South Dakota3,8000.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Naomi Osaka audience
BrandAffinityCategory
University at Albany, SUNY67.29×Business & Career
Hebe8.57×Home & Garden
The Devil's Rejects12.22×Movies & TV
The Historian16.56×Literature
Product design2.01×Business & Career
Stamp collecting4.6×Home & Garden
Elsword15.47×Games
Nationality1.84×Politics & Society
Home equity1.67×Home & Garden
UK garage4.58×Music & Radio
Pro-Ject3.31×Music & Radio
Tezz5.14×Movies & TV
JDSU2.07×Business & Career
Seattle Hempfest22.05×Travel & Leisure
Mathcore4.69×Music & Radio
Historic site2.39×Arts & Culture
Nurse educator4.21×Kids & Family
Spinal muscular atrophy5.09×Health
Panama1.82×Travel & Leisure
Laneige2.61×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Naomi Osaka audience
TraitClusterScore
Luxury OrientationPREMIUM1.42
Quality AwarenessPREMIUM1.25
Risk AppetiteTHRILL1.22
TravellingTHRILL1.2
Design AffinityPREMIUM1.18
LGBTQ+ IdentityOPEN1.17

Worldwide distribution

Worldwide audience distribution share by country for Naomi Osaka
CountryShare
United States40.3%
Canada6.6%
Australia4.9%

See Naomi Osaka audiences in other countries

More Tennis audiences in United States

Frequently asked questions

How many fans does Naomi Osaka have in United States?

Naomi Osaka has an estimated audience of 5,294,550 people in United States, concentrated in California and New York.

What is the gender split and age of Naomi Osaka fans?

55.4% of Naomi Osaka fans are female, 44.6% are male, with an average age of 40.4 years.

Which brands do Naomi Osaka fans like most?

Naomi Osaka fans show strongest brand affinity for University at Albany, SUNY (67.29×), Hebe (8.57×), and The Devil's Rejects (12.22×) over the country average.

Where do Naomi Osaka fans live in United States?

Naomi Osaka fans in United States are most concentrated in California (reach 900,763), New York (reach 662,314), and Texas (reach 491,131). These three regions account for the largest share of the active audience.

What other brands do Naomi Osaka fans also like?

Beyond Naomi Osaka itself, the audience over-indexes on Hebe (8.57×), The Devil's Rejects (12.22×), The Historian (16.56×), and Product design (2.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Naomi Osaka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.