Rascasse Audience Intelligence

Naomi Osaka Audience in United States

A data profile of the people who buy, follow and care about Naomi Osaka in United States — modelled from more than twelve digital signal sources. Naomi Osaka has an estimated audience of 5,605,497 people in United States.

#8among Tennis in United States#584among Person in United States#517in Sports

The average Naomi Osaka fan in United States is 38.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include US Open (tennis), Roland Garros, Venus Williams, with strongest over-indexing on US Open (tennis) (31.86× the country average).

Demographically, the Naomi Osaka audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Naomi Osaka fan in United States is balanced, around 38.9 years old, with strong Indulgence tendencies and a notable affinity for US Open (tennis).

Category: Sports · Type: Person · Subtype: Tennis

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Naomi Osaka profile in United States.

Audience size
5.6M
in United States
Gender
48.2%♀
51.8% male
Age
38.9
average years
Country rank
#6044
Person in United States
Fig. 01

Search interest · 12-month trend

+60%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Naomi Osaka fans

48.2% are female, 51.8% are male, average age 38.9.

Fig. 02

Gender split

48.2%
Female
51.8%
Male
Demographic split for Naomi Osaka audience in United States
MetricValue
Female48.2%
Male51.8%
Average age38.9
Estimated audience size5,605,497
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Naomi Osaka audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3919%
40-4922%
50+19%
Fig. 04

Worldwide distribution

37.1%

of the worldwide Naomi Osaka audience comes from United States.

Worldwide audience distribution share by country for Naomi Osaka
CountryShare
United States37.1%
Canada6.2%
Australia5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Naomi Osaka audience in United States is strongest.

Fig. 05

Top regions by affinity

Naomi Osaka fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~40K2.39×
02New York~600K2.08×
03Georgia~300K1.91×
04Maryland~200K1.91×
05New Jersey~200K1.63×
06Hawaii~40K1.62×
07California~800K1.42×
08Massachusetts~100K1.42×
09Connecticut~70K1.40×
10Virginia~200K1.37×
11Florida~500K1.31×
12South Carolina~100K1.31×
13North Carolina~200K1.26×
14Delaware~20K1.23×
15Illinois~200K1.20×
16Alabama~90K1.20×
17Rhode Island~20K1.10×
18Texas~500K1.09×
19Nevada~50K1.02×
20Washington~100K1.01×
21Louisiana~70K0.99×
22Mississippi~40K0.97×
23Pennsylvania~200K0.94×
24Oregon~50K0.92×
25Michigan~100K0.89×
26Vermont~8K0.87×
27Arkansas~40K0.86×
28Ohio~100K0.84×
29Minnesota~60K0.84×
30Colorado~70K0.81×
31Tennessee~80K0.80×
32Arizona~80K0.79×
33Missouri~70K0.79×
34Indiana~70K0.77×
35West Virginia~20K0.77×
36Wisconsin~60K0.74×
37Maine~10K0.74×
38Oklahoma~40K0.72×
39New Hampshire~10K0.72×
40Kentucky~50K0.70×
41Kansas~30K0.68×
42Nebraska~20K0.67×
43New Mexico~20K0.64×
44Iowa~30K0.60×
45Utah~30K0.59×
46North Dakota~6K0.58×
47Alaska~6K0.56×
48Montana~8K0.54×
49South Dakota~6K0.48×
50Idaho~10K0.46×
Fig. 06

Affinity by region

Affinity by region — Naomi Osaka, United States
0.46×1.00×2.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Naomi Osaka audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Naomi Osaka audience
#·InterestCategoryAffinity×
01Angelique KerberSports80.47×
02Andy MurraySports61.68×
03Roland GarrosSports39.26×
04ATP World Tour Masters 1000Sports33.82×
05US Open (tennis)Sports31.86×
06Grigor DimitrovSports22.56×
07Steffi GrafSports21.30×
08Venus WilliamsSports20.34×
09Tennis ChannelSports15.05×
10Tennis WarehouseShopping14.67×
11The Championships, WimbledonSports14.44×
12Rafael NadalSports14.18×
13Serena WilliamsSports11.76×
14Borussia DortmundSports10.45×
15Novak DjokovicSports9.66×
16David BeckhamSports9.20×
17Australian OpenSports8.76×
18Michigan LotteryGames4.96×
19Lindsey VonnSports4.95×
20TennisSports3.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Naomi Osaka audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Naomi Osaka audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.44×
Quality AwarenessPREMIUM1.34×
TravellingTHRILL1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Naomi Osaka audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.77×
DIY MentalityTHRILL0.82×
Healthy LifestyleBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Naomi Osaka have in United States?

Naomi Osaka has an estimated audience of 5,605,497 people in United States, concentrated in California and New York.

02

What is the gender split and age of Naomi Osaka fans?

48.2% of Naomi Osaka fans are female, 51.8% are male, with an average age of 38.9 years.

03

Which brands do Naomi Osaka fans like most?

Naomi Osaka fans show strongest brand affinity for US Open (tennis) (31.86×), Roland Garros (39.26×), and Venus Williams (20.34×) over the country average.

04

Where do Naomi Osaka fans live in United States?

Naomi Osaka fans in United States are most concentrated in California (reach ~800K), New York (reach ~600K), and Texas (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Naomi Osaka fans also like?

Beyond Naomi Osaka itself, the audience over-indexes on Roland Garros (39.26×), Venus Williams (20.34×), Andy Murray (61.68×), and The Championships, Wimbledon (14.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tennis audiences in United States

See Naomi Osaka audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Naomi Osaka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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