Rascasse Audience Intelligence

Andy Murray Audience in United States

A data profile of the people who buy, follow and care about Andy Murray in United States — modelled from more than twelve digital signal sources. Andy Murray has an estimated audience of 445,522 people in United States.

#100among Tennis in United States#9593among Person in United States#3853in Sports

The average Andy Murray fan in United States is 33.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Australian Open, Roland Garros, Tennis Warehouse, with strongest over-indexing on Australian Open (202.38× the country average).

Demographically, the Andy Murray audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Sustainability, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Andy Murray fan in United States is more male, around 33.5 years old, with strong Sustainability tendencies and a notable affinity for Australian Open.

Category: Sports · Type: Person · Subtype: Tennis

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Andy Murray profile in United States.

Audience size
446K
in United States
Gender
42.4%♀
57.6% male
Age
33.5
average years
Country rank
#39149
Person in United States
Fig. 01

Search interest · 12-month trend

-50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Andy Murray fans

42.4% are female, 57.6% are male, average age 33.5.

Fig. 02

Gender split

42.4%
Female
57.6%
Male
Demographic split for Andy Murray audience in United States
MetricValue
Female42.4%
Male57.6%
Average age33.5
Estimated audience size445,522
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Andy Murray audience in United States
Age bracketShare%
16-1938%
20-2919%
30-3916%
40-4915%
50+13%
Fig. 04

Worldwide distribution

10.3%

of the worldwide Andy Murray audience comes from United States.

Worldwide audience distribution share by country for Andy Murray
CountryShare
United Kingdom27.8%
United States10.3%
Italy6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Andy Murray audience in United States is strongest.

Fig. 05

Top regions by affinity

Andy Murray fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K2.24×
02New York~50K1.68×
03Massachusetts~20K1.67×
04New Jersey~20K1.55×
05Connecticut~8K1.49×
06Virginia~20K1.30×
07Illinois~20K1.25×
08Maine~2K1.21×
09Delaware~2K1.21×
10California~70K1.20×
11New Hampshire~2K1.20×
12Rhode Island~2K1.20×
13Maryland~10K1.19×
14Washington~10K1.18×
15Florida~40K1.15×
16Vermont~1K1.15×
17Georgia~20K1.14×
18North Carolina~20K1.12×
19Pennsylvania~20K1.09×
20Colorado~9K1.06×
21Oregon~6K1.02×
22Arizona~10K1.01×
23Minnesota~7K1.00×
24Ohio~20K0.98×
25South Carolina~8K0.98×
26Alabama~7K0.97×
27Michigan~10K0.94×
28Texas~40K0.90×
29Tennessee~9K0.90×
30Hawaii~2K0.90×
31Indiana~8K0.86×
32Wisconsin~7K0.86×
33Kentucky~6K0.86×
34Kansas~3K0.85×
35Nevada~4K0.80×
36Missouri~7K0.79×
37Alaska<1K0.78×
38Louisiana~5K0.77×
39Utah~4K0.77×
40Montana~1K0.77×
41Nebraska~2K0.76×
42Idaho~2K0.74×
43Arkansas~3K0.73×
44Mississippi~3K0.72×
45Iowa~3K0.71×
46New Mexico~2K0.69×
47North Dakota<1K0.69×
48South Dakota<1K0.68×
49Oklahoma~4K0.66×
50West Virginia~2K0.66×
Fig. 06

Affinity by region

Affinity by region — Andy Murray, United States
0.66×1.00×2.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Andy Murray audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Andy Murray audience
#·InterestCategoryAffinity×
01HEAD TennisSports633.94×
02Dominic ThiemSports530.85×
03BabolatSports471.43×
04Eugenie BouchardSports303.02×
05Tennis WarehouseShopping295.17×
06Roland GarrosSports285.71×
07Australian OpenSports202.38×
08Alexander ZverevSports195.72×
09Felix Auger-AliassimeSports178.38×
10United States Tennis AssociationSports165.87×
11Maria SharapovaSports150.95×
12Padel (sport)Sports132.33×
13International Tennis FederationSports131.58×
14Novak DjokovicSports123.47×
15The Championships, WimbledonSports122.33×
16Emma RaducanuSports102.14×
17Iga SwiatekSports88.20×
18Coco GauffSports69.19×
19Naomi OsakaSports61.68×
20US Open (tennis)Sports54.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Andy Murray audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Andy Murray audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.58×
Quality AwarenessPREMIUM3.57×
Early Adopter MentalityPOWER2.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Andy Murray audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.43×
Family OrientationCONSERVATISM0.45×
Convenience OrientationPREMIUM0.48×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Andy Murray have in United States?

Andy Murray has an estimated audience of 445,522 people in United States, concentrated in California and New York.

02

What is the gender split and age of Andy Murray fans?

42.4% of Andy Murray fans are female, 57.6% are male, with an average age of 33.5 years.

03

Which brands do Andy Murray fans like most?

Andy Murray fans show strongest brand affinity for Australian Open (202.38×), Roland Garros (285.71×), and Tennis Warehouse (295.17×) over the country average.

04

Where do Andy Murray fans live in United States?

Andy Murray fans in United States are most concentrated in California (reach ~70K), New York (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Andy Murray fans also like?

Beyond Andy Murray itself, the audience over-indexes on Roland Garros (285.71×), Tennis Warehouse (295.17×), HEAD Tennis (633.94×), and Babolat (471.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Andy Murray audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Andy Murray. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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