Andy Murray Audience in United States

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Andy Murray has an estimated audience of 512,551 people in United States. 42.4% are female, 57.6% are male, average age 33.5. Top regions: California, New York, Florida. Top brand affinities: Australian Open, Roland Garros, Tennis Warehouse, HEAD Tennis, Babolat.

The average Andy Murray fan in United States is 33.5 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Australian Open, Roland Garros, Tennis Warehouse, with strongest over-indexing on Australian Open (202.38× the country average). Demographically, the Andy Murray audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Convenience Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Tennis

Demographics of Andy Murray fans

Demographic split for Andy Murray audience in United States
MetricValue
Female42.4%
Male57.6%
Average age33.5
Estimated audience size512,551

Audience persona

The typical Andy Murray fan in United States is more male, around 33.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Australian Open.

Top regions in United States

Top regions ranked by reach for Andy Murray in United States
RegionReachAffinity
California70,2971.25×
New York50,3261.76×
Florida41,3201.19×
Texas41,3120.94×
Illinois22,4481.31×
New Jersey20,8361.6×
Pennsylvania19,2111.11×
Georgia18,8291.19×
North Carolina18,1001.17×
Massachusetts17,3201.72×
Virginia16,8211.35×
Ohio16,0301.02×
Michigan12,7990.95×
Washington12,3511.2×
Arizona10,9431.05×
Maryland10,4051.18×
Tennessee9,4050.91×
Colorado8,8761.1×
Indiana8,0980.86×
Connecticut7,7171.5×
South Carolina7,6951×
Minnesota7,4951.02×
Alabama7,0730.99×
Wisconsin6,6180.86×
Missouri6,4350.78×
Oregon5,9621.01×
Kentucky5,5200.86×
Louisiana5,0030.76×
Nevada3,9720.8×
Oklahoma3,5640.63×
Washington, District of Columbia3,4592.25×
Utah3,3750.74×
Kansas3,3650.83×
Arkansas2,9200.69×
Mississippi2,8150.67×
Iowa2,8020.66×
New Hampshire2,3951.19×
Maine2,2061.2×
Rhode Island1,9091.17×
Hawaii1,8540.84×
Nebraska1,7960.7×
Idaho1,7510.68×
Delaware1,7051.21×
New Mexico1,6100.63×
West Virginia1,3480.56×
Vermont9891.1×
Montana9420.66×
Alaska7030.64×
South Dakota6150.52×
North Dakota5360.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Andy Murray audience
BrandAffinityCategory
Australian Open202.38×Sports
Roland Garros285.71×Sports
Tennis Warehouse295.17×Shopping
HEAD Tennis633.94×Sports
Babolat471.43×Sports
The Championships, Wimbledon122.33×Sports
Novak Djokovic123.47×Sports
Coco Gauff69.19×Sports
Felix Auger-Aliassime178.38×Sports
United States Tennis Association165.87×Sports
Maria Sharapova150.95×Sports
Alexander Zverev195.72×Sports
Emma Raducanu102.14×Sports
Iga Swiatek88.2×Sports
Padel (sport)132.33×Sports
US Open (tennis)54.78×Sports
Jasmine Paolini139.36×Sports
Lindsay Davenport413.53×Sports
Dominic Thiem530.85×Sports
International Tennis Federation131.58×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Andy Murray audience
TraitClusterScore
Convenience OrientationPREMIUM1.52
LGBTQ+ IdentityOPEN1.48
Quality AwarenessPREMIUM1.39
Design AffinityPREMIUM1.37
Luxury OrientationPREMIUM1.36
TravellingTHRILL1.16

Worldwide distribution

Worldwide audience distribution share by country for Andy Murray
CountryShare
United Kingdom27.0%
United States10.5%
France6.7%

See Andy Murray audiences in other countries

More Tennis audiences in United States

Frequently asked questions

How many fans does Andy Murray have in United States?

Andy Murray has an estimated audience of 512,551 people in United States, concentrated in California and New York.

What is the gender split and age of Andy Murray fans?

42.4% of Andy Murray fans are female, 57.6% are male, with an average age of 33.5 years.

Which brands do Andy Murray fans like most?

Andy Murray fans show strongest brand affinity for Australian Open (202.38×), Roland Garros (285.71×), and Tennis Warehouse (295.17×) over the country average.

Where do Andy Murray fans live in United States?

Andy Murray fans in United States are most concentrated in California (reach 70,297), New York (reach 50,326), and Florida (reach 41,320). These three regions account for the largest share of the active audience.

What other brands do Andy Murray fans also like?

Beyond Andy Murray itself, the audience over-indexes on Roland Garros (285.71×), Tennis Warehouse (295.17×), HEAD Tennis (633.94×), and Babolat (471.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Andy Murray. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.