International Tennis Federation Audience in United States

International Tennis Federation has an estimated audience of 1,211,482 people in United States. 44.5% are female, 55.5% are male, average age 37.2. Top regions: Florida, California, Texas. Top brand affinities: US Open (tennis), Borussia Dortmund, Andy Murray, FC Bayern Munich, Tennis Warehouse.

The average International Tennis Federation fan in United States is 37.2 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include US Open (tennis), Borussia Dortmund, Andy Murray, with strongest over-indexing on US Open (tennis) (36.77× the country average). Demographically, the International Tennis Federation audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team

Demographics of International Tennis Federation fans

Demographic split for International Tennis Federation audience in United States
MetricValue
Female44.5%
Male55.5%
Average age37.2
Estimated audience size1,211,482

Audience persona

The typical International Tennis Federation fan in United States is more male, around 37.2 years old, with strong Luxury Orientation tendencies and a notable affinity for US Open (tennis).

Top regions in United States

Top regions ranked by reach for International Tennis Federation in United States
RegionReachAffinity
Florida270,0583.29×
California225,4301.69×
Texas113,6951.09×
New York103,6571.53×
Virginia47,5481.61×
Illinois46,6381.16×
New Jersey44,2391.44×
Georgia41,6421.12×
Pennsylvania39,2830.96×
North Carolina38,1561.05×
Maryland29,6301.42×
Tennessee28,8061.19×
Massachusetts28,4121.19×
Michigan26,3400.83×
Indiana24,9261.13×
Ohio23,7370.64×
South Carolina23,1701.27×
Washington22,1510.91×
Arizona18,4820.75×
Alabama17,3511.03×
Louisiana17,1331.1×
Missouri15,7140.8×
Oklahoma15,5361.15×
Colorado15,0350.79×
Kentucky14,6300.96×
Connecticut12,9181.06×
Nevada12,4211.06×
Oregon12,2620.88×
Wisconsin11,6440.64×
Washington, District of Columbia10,2132.8×
Mississippi9,8660.99×
Minnesota9,0550.52×
Kansas9,0510.95×
Arkansas7,8060.78×
Iowa7,0300.7×
Utah6,3940.59×
Hawaii4,7150.91×
Nebraska4,6210.76×
New Mexico4,1880.69×
Maine3,3390.77×
Idaho3,2910.54×
Rhode Island3,2400.84×
New Hampshire3,0410.64×
Delaware2,8110.84×
West Virginia2,6720.47×
South Dakota1,6390.59×
Alaska1,5240.59×
Montana1,4390.43×
Wyoming1,3380.75×
Vermont1,2950.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for International Tennis Federation audience
BrandAffinityCategory
US Open (tennis)36.77×Sports
Borussia Dortmund64.71×Sports
Andy Murray122.64×Sports
FC Bayern Munich16.35×Sports
Tennis Warehouse62.13×Shopping
Little Caesars10.55×Food & Beverages
ATP World Tour Masters 100080.14×Sports
Maria Sharapova47.14×Sports
Steffi Graf47.35×Sports
Ready Player One35.44×Movies & TV
Tennis Channel33.29×Sports
Novak Djokovic18.02×Sports
Venus Williams19.44×Sports
Australian Open16.97×Sports
David Beckham21.22×Sports
High-net-worth individual10.96×Business & Career
Michigan Lottery8.82×Games
Sports club7.27×Sports
Grigor Dimitrov35.77×Sports
Roland Garros20×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by International Tennis Federation audience
TraitClusterScore
Luxury OrientationPREMIUM3.72
Quality AwarenessPREMIUM3.5
PatriotismCONSERVATISM2.71
Design AffinityPREMIUM1.76
Convenience OrientationPREMIUM1.64
Early Adopter MentalityPOWER1.58

Worldwide distribution

Worldwide audience distribution share by country for International Tennis Federation
CountryShare
United States16.4%
Japan9.7%
Italy9.4%

See International Tennis Federation audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does International Tennis Federation have in United States?

International Tennis Federation has an estimated audience of 1,211,482 people in United States, concentrated in Florida and California.

What is the gender split and age of International Tennis Federation fans?

44.5% of International Tennis Federation fans are female, 55.5% are male, with an average age of 37.2 years.

Which brands do International Tennis Federation fans like most?

International Tennis Federation fans show strongest brand affinity for US Open (tennis) (36.77×), Borussia Dortmund (64.71×), and Andy Murray (122.64×) over the country average.

Where do International Tennis Federation fans live in United States?

International Tennis Federation fans in United States are most concentrated in Florida (reach 270,058), California (reach 225,430), and Texas (reach 113,695). These three regions account for the largest share of the active audience.

What other brands do International Tennis Federation fans also like?

Beyond International Tennis Federation itself, the audience over-indexes on Borussia Dortmund (64.71×), Andy Murray (122.64×), FC Bayern Munich (16.35×), and Tennis Warehouse (62.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for International Tennis Federation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.