Rascasse Audience Intelligence

International Tennis Federation Audience in United States

A data profile of the people who buy, follow and care about International Tennis Federation in United States — modelled from more than twelve digital signal sources. International Tennis Federation has an estimated audience of 1,216,671 people in United States.

#322among Team in United States#1899in Sports

The average International Tennis Federation fan in United States is 37.2 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include US Open (tennis), Marco's Pizza, Borussia Dortmund, with strongest over-indexing on US Open (tennis) (56.65× the country average).

Demographically, the International Tennis Federation audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical International Tennis Federation fan in United States is more male, around 37.2 years old, with strong Patriotism tendencies and a notable affinity for US Open (tennis).

Category: Sports · Type: Team

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the International Tennis Federation profile in United States.

Audience size
1.2M
in United States
Gender
44.5%♀
55.5% male
Age
37.2
average years
Country rank
#20675
Team in United States
Fig. 01

Search interest · 12-month trend

+37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of International Tennis Federation fans

44.5% are female, 55.5% are male, average age 37.2.

Fig. 02

Gender split

44.5%
Female
55.5%
Male
Demographic split for International Tennis Federation audience in United States
MetricValue
Female44.5%
Male55.5%
Average age37.2
Estimated audience size1,216,671
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the International Tennis Federation audience in United States
Age bracketShare%
16-1927%
20-2919%
30-3918%
40-4918%
50+18%
Fig. 04

Worldwide distribution

16.0%

of the worldwide International Tennis Federation audience comes from United States.

Worldwide audience distribution share by country for International Tennis Federation
CountryShare
United States16.0%
Italy9.9%
Japan9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the International Tennis Federation audience in United States is strongest.

Fig. 05

Top regions by affinity

International Tennis Federation fans by region: top regions in United States
#RegionReachAffinity×
01Florida~200K3.00×
02Washington, District of Columbia~8K2.09×
03Maryland~40K1.69×
04California~200K1.55×
05New York~100K1.44×
06Virginia~40K1.37×
07New Jersey~40K1.26×
08South Carolina~20K1.18×
09Massachusetts~30K1.17×
10Hawaii~6K1.15×
11Georgia~40K1.14×
12Kansas~10K1.11×
13North Carolina~40K1.10×
14Indiana~20K1.10×
15Nevada~10K1.10×
16Louisiana~20K1.09×
17Tennessee~30K1.07×
18Illinois~40K1.06×
19Oklahoma~10K1.05×
20Texas~100K1.03×
21Washington~30K1.03×
22Alabama~20K1.01×
23Connecticut~10K1.01×
24Mississippi~10K1.00×
25Delaware~3K0.97×
26Pennsylvania~40K0.96×
27Arkansas~9K0.95×
28Kentucky~10K0.93×
29Maine~4K0.93×
30Rhode Island~4K0.93×
31Alaska~2K0.93×
32Vermont~2K0.93×
33Michigan~30K0.92×
34North Dakota~2K0.91×
35South Dakota~3K0.90×
36Nebraska~5K0.89×
37West Virginia~5K0.88×
38Montana~3K0.88×
39Oregon~10K0.87×
40New Hampshire~4K0.87×
41Missouri~20K0.86×
42New Mexico~5K0.85×
43Idaho~5K0.85×
44Arizona~20K0.83×
45Iowa~8K0.82×
46Colorado~20K0.81×
47Utah~8K0.75×
48Wisconsin~10K0.73×
49Minnesota~10K0.71×
50Ohio~30K0.68×
Fig. 06

Affinity by region

Affinity by region — International Tennis Federation, United States
0.68×1.00×3.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the International Tennis Federation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for International Tennis Federation audience
#·InterestCategoryAffinity×
01Andy MurraySports131.58×
02ATP World Tour Masters 1000Sports85.76×
03Borussia DortmundSports57.79×
04US Open (tennis)Sports56.65×
05Maria SharapovaSports55.76×
06Tennis ChannelSports53.77×
07Tennis WarehouseShopping53.67×
08Caroline WozniackiSports52.40×
09Steffi GrafSports51.10×
10Ready Player OneMovies & TV41.40×
11Grigor DimitrovSports37.21×
12Marco's PizzaFood & Beverages32.74×
13Roland GarrosSports20.00×
14Adam LevineMusic & Radio19.07×
15The Championships, WimbledonSports17.02×
16Little CaesarsFood & Beverages14.74×
17Michigan LotteryGames12.80×
18Novak DjokovicSports12.69×
19Australian OpenSports12.53×
20High-net-worth individualBusiness & Career10.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the International Tennis Federation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by International Tennis Federation audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.40×
Quality AwarenessPREMIUM3.29×
Luxury OrientationPREMIUM2.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by International Tennis Federation audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.48×
IndividualismJOY0.80×
Pet OwnershipJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does International Tennis Federation have in United States?

International Tennis Federation has an estimated audience of 1,216,671 people in United States, concentrated in Florida and California.

02

What is the gender split and age of International Tennis Federation fans?

44.5% of International Tennis Federation fans are female, 55.5% are male, with an average age of 37.2 years.

03

Which brands do International Tennis Federation fans like most?

International Tennis Federation fans show strongest brand affinity for US Open (tennis) (56.65×), Marco's Pizza (32.74×), and Borussia Dortmund (57.79×) over the country average.

04

Where do International Tennis Federation fans live in United States?

International Tennis Federation fans in United States are most concentrated in Florida (reach ~200K), California (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do International Tennis Federation fans also like?

Beyond International Tennis Federation itself, the audience over-indexes on Marco's Pizza (32.74×), Borussia Dortmund (57.79×), Andy Murray (131.58×), and Little Caesars (14.74×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See International Tennis Federation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for International Tennis Federation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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