Maria Sharapova Audience in United States

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Maria Sharapova has an estimated audience of 1,502,678 people in United States. 41.4% are female, 58.6% are male, average age 39.0. Top regions: California, Texas, New York. Top brand affinities: Andre Agassi, Barbie, Novak Djokovic, Coco Gauff, Brooke Shields.

The average Maria Sharapova fan in United States is 39.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Andre Agassi, Barbie, Novak Djokovic, with strongest over-indexing on Andre Agassi (104.7× the country average). Demographically, the Maria Sharapova audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Tennis

Demographics of Maria Sharapova fans

Demographic split for Maria Sharapova audience in United States
MetricValue
Female41.4%
Male58.6%
Average age39.0
Estimated audience size1,502,678

Audience persona

The typical Maria Sharapova fan in United States is more male, around 39.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Andre Agassi.

Top regions in United States

Top regions ranked by reach for Maria Sharapova in United States
RegionReachAffinity
California206,4881.25×
Texas132,5671.03×
New York125,5071.49×
Florida113,5461.12×
Illinois57,3581.15×
Pennsylvania54,4671.08×
New Jersey48,8051.28×
Ohio46,8931.01×
North Carolina45,8761.01×
Georgia45,1620.98×
Virginia42,7501.17×
Massachusetts39,8571.35×
Michigan37,4470.95×
Washington32,2711.07×
Maryland28,9491.12×
Arizona28,7620.94×
Tennessee25,7310.85×
Indiana25,2250.92×
Colorado23,2200.98×
Missouri22,6690.94×
Minnesota22,4901.04×
South Carolina20,7880.92×
Wisconsin20,4610.91×
Connecticut18,8581.25×
Alabama17,8920.85×
Oregon17,140
Kentucky16,8000.89×
Louisiana16,4320.85×
Nevada13,5070.93×
Oklahoma13,4790.81×
Iowa12,8861.04×
Utah11,6000.86×
Kansas11,0330.93×
Arkansas10,1100.82×
Mississippi9,3380.75×
Nebraska7,3700.98×
Washington, District of Columbia6,9511.54×
Hawaii6,8001.05×
New Hampshire6,1201.03×
West Virginia5,6610.81×
Idaho5,6540.75×
Alaska5,4491.7×
New Mexico5,4460.72×
Maine5,0280.93×
Rhode Island4,9201.03×
Delaware3,7910.91×
Montana3,3360.8×
South Dakota2,8270.81×
Vermont2,4510.93×
North Dakota2,4170.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Maria Sharapova audience
BrandAffinityCategory
Andre Agassi104.7×Sports
Barbie20×Movies & TV
Novak Djokovic42.03×Sports
Coco Gauff24.95×Sports
Brooke Shields37.08×Movies & TV
Jannik Sinner27.05×Sports
Andy Roddick98.72×Sports
Rafael Nadal59.91×Sports
Australian Open31.45×Sports
Carlos Alcaraz20.86×Sports
Roland Garros47.36×Sports
Tennis Warehouse55.85×Shopping
International Tennis Federation55.76×Sports
Pete Sampras83.74×Sports
The Championships, Wimbledon24.66×Sports
Andy Murray75.37×Sports
Simona Halep137.83×Sports
Iga Swiatek27.56×Sports
Caroline Wozniacki82.67×Sports
Roger Federer36.98×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Maria Sharapova audience
TraitClusterScore
Luxury OrientationPREMIUM1.72
Design AffinityPREMIUM1.66
TraditionCONSERVATISM1.49
Quality AwarenessPREMIUM1.35
TravellingTHRILL1.34
Sports ActivityPOWER1.32

Worldwide distribution

Worldwide audience distribution share by country for Maria Sharapova
CountryShare
United States19.7%
India10.1%
United Kingdom5.6%

See Maria Sharapova audiences in other countries

More Tennis audiences in United States

Frequently asked questions

How many fans does Maria Sharapova have in United States?

Maria Sharapova has an estimated audience of 1,502,678 people in United States, concentrated in California and Texas.

What is the gender split and age of Maria Sharapova fans?

41.4% of Maria Sharapova fans are female, 58.6% are male, with an average age of 39.0 years.

Which brands do Maria Sharapova fans like most?

Maria Sharapova fans show strongest brand affinity for Andre Agassi (104.7×), Barbie (20×), and Novak Djokovic (42.03×) over the country average.

Where do Maria Sharapova fans live in United States?

Maria Sharapova fans in United States are most concentrated in California (reach 206,488), Texas (reach 132,567), and New York (reach 125,507). These three regions account for the largest share of the active audience.

What other brands do Maria Sharapova fans also like?

Beyond Maria Sharapova itself, the audience over-indexes on Barbie (20×), Novak Djokovic (42.03×), Coco Gauff (24.95×), and Brooke Shields (37.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Maria Sharapova. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.