Rascasse Audience Intelligence

Maria Sharapova Audience in Germany

A data profile of the people who buy, follow and care about Maria Sharapova in Germany — modelled from more than twelve digital signal sources. Maria Sharapova has an estimated audience of 237,664 people in Germany.

#62among Tennis in Germany#4493among Person in Germany#1649in Sports

The average Maria Sharapova fan in Germany is 37.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Alexander Zverev, Cricbuzz, Kevin Costner, with strongest over-indexing on Alexander Zverev (10.85× the country average).

Demographically, the Maria Sharapova audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Need for Security, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Maria Sharapova fan in Germany is more male, around 37.2 years old, with strong Need for Security tendencies and a notable affinity for Alexander Zverev.

Category: Sports · Type: Person · Subtype: Tennis

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Maria Sharapova profile in Germany.

Audience size
238K
in Germany
Gender
31.8%♀
68.2% male
Age
37.2
average years
Country rank
#20324
Person in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Maria Sharapova fans

31.8% are female, 68.2% are male, average age 37.2.

Fig. 02

Gender split

31.8%
Female
68.2%
Male
Demographic split for Maria Sharapova audience in Germany
MetricValue
Female31.8%
Male68.2%
Average age37.2
Estimated audience size237,664
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Maria Sharapova audience in Germany
Age bracketShare%
16-1922%
20-2922%
30-3922%
40-4920%
50+14%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Maria Sharapova audience comes from Germany.

Worldwide audience distribution share by country for Maria Sharapova
CountryShare
United States18.6%
India9.1%
Italy5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Maria Sharapova audience in Germany is strongest.

Fig. 05

Top regions by affinity

Maria Sharapova fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~20K1.26×
02Berlin~10K1.26×
03Bayern~50K1.24×
04Baden-Württemberg~40K1.10×
05Hamburg~6K1.09×
06Rheinland-Pfalz~10K1.02×
07Saarland~3K1.01×
08Nordrhein-Westfalen~50K1.00×
09Bremen~2K0.99×
10Schleswig-Holstein~8K0.97×
11Brandenburg~7K0.97×
12Niedersachsen~20K0.96×
13Sachsen~10K0.87×
14Thüringen~5K0.85×
15Mecklenburg-Vorpommern~4K0.79×
16Sachsen-Anhalt~5K0.74×
Fig. 06

Affinity by region

Affinity by region — Maria Sharapova, Germany
0.74×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Maria Sharapova audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Maria Sharapova audience
#·InterestCategoryAffinity×
01Wilson TennisSports60.18×
02Tennis WarehouseShopping58.36×
03Gaël MonfilsSports53.40×
04CricbuzzSports32.20×
05Paddle tennisSports27.04×
06Women's Tennis AssociationSports20.66×
07Iga SwiatekSports20.66×
08Kevin CostnerMovies & TV20.00×
09Australian OpenSports16.88×
10Steffi GrafSports15.38×
11US Open (tennis)Sports14.81×
12Tennis ballSports14.00×
13Novak DjokovicSports13.98×
14PGA TourSports13.40×
15The Championships, WimbledonSports12.97×
16Aryna SabalenkaSports12.78×
17Ana IvanovicSports12.41×
18Jannik SinnerSports11.97×
19Alexander ZverevSports10.85×
20Carlos AlcarazSports10.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Maria Sharapova audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Maria Sharapova audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.30×
Sports ActivityPOWER1.20×
Early Adopter MentalityPOWER1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Maria Sharapova audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.65×
ExtroversionTHRILL0.65×
Community OrientationOPEN0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Maria Sharapova have in Germany?

Maria Sharapova has an estimated audience of 237,664 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Maria Sharapova fans?

31.8% of Maria Sharapova fans are female, 68.2% are male, with an average age of 37.2 years.

03

Which brands do Maria Sharapova fans like most?

Maria Sharapova fans show strongest brand affinity for Alexander Zverev (10.85×), Cricbuzz (32.2×), and Kevin Costner (20×) over the country average.

04

Where do Maria Sharapova fans live in Germany?

Maria Sharapova fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Maria Sharapova fans also like?

Beyond Maria Sharapova itself, the audience over-indexes on Cricbuzz (32.2×), Kevin Costner (20×), Jannik Sinner (11.97×), and PGA Tour (13.4×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tennis audiences in Germany

See Maria Sharapova audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Maria Sharapova. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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