Maria Sharapova Audience in Germany
Maria Sharapova has an estimated audience of 130,519 people in Germany. 31.8% are female, 68.2% are male, average age 37.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Alexander Zverev, Kevin Costner, Cricbuzz, Jannik Sinner, Novak Djokovic.
The average Maria Sharapova fan in Germany is 37.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Alexander Zverev, Kevin Costner, Cricbuzz, with strongest over-indexing on Alexander Zverev (10.85× the country average). Demographically, the Maria Sharapova audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Tennis
Demographics of Maria Sharapova fans
| Metric | Value |
|---|---|
| Female | 31.8% |
| Male | 68.2% |
| Average age | 37.2 |
| Estimated audience size | 130,519 |
Audience persona
The typical Maria Sharapova fan in Germany is more male, around 37.2 years old, with strong Career Orientation tendencies and a notable affinity for Alexander Zverev.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 53,518 | 1.02× |
| Bayern | 49,897 | 1.29× |
| Baden-Württemberg | 37,193 | 1.13× |
| Hessen | 24,089 | 1.31× |
| Niedersachsen | 22,363 | 0.96× |
| Berlin | 14,191 | 1.32× |
| Rheinland-Pfalz | 12,402 | 1.03× |
| Sachsen | 10,398 | 0.88× |
| Schleswig-Holstein | 8,314 | 0.96× |
| Brandenburg | 6,740 | 0.9× |
| Hamburg | 5,907 | 1.09× |
| Thüringen | 5,063 | 0.83× |
| Sachsen-Anhalt | 4,271 | 0.69× |
| Mecklenburg-Vorpommern | 3,218 | 0.7× |
| Saarland | 2,816 | 0.95× |
| Bremen | 1,921 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alexander Zverev | 10.85× | Sports |
| Kevin Costner | 20× | Movies & TV |
| Cricbuzz | 32.2× | Sports |
| Jannik Sinner | 11.97× | Sports |
| Novak Djokovic | 13.98× | Sports |
| PGA Tour | 13.4× | Sports |
| Australian Open | 16.88× | Sports |
| Wilson Tennis | 60.18× | Sports |
| Women's Tennis Association | 20.66× | Sports |
| Steffi Graf | 15.38× | Sports |
| Tennis Warehouse | 58.36× | Shopping |
| Carlos Alcaraz | 10.46× | Sports |
| The Championships, Wimbledon | 12.97× | Sports |
| Ana Ivanovic | 12.41× | Sports |
| US Open (tennis) | 14.81× | Sports |
| Aryna Sabalenka | 12.78× | Sports |
| Iga Swiatek | 20.66× | Sports |
| Paddle tennis | 27.04× | Sports |
| Gaël Monfils | 53.4× | Sports |
| Tennis ball | 14× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.59 |
| Early Adopter Mentality | POWER | 1.41 |
| Sports Activity | POWER | 1.31 |
| Risk Appetite | THRILL | 1.2 |
| Spirituality | BALANCE | 1.16 |
| Social Media Usage | JOY | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.7% |
| India | 10.1% |
| United Kingdom | 5.6% |
See Maria Sharapova audiences in other countries
More Tennis audiences in Germany
- Alexander Zverev (5,532,202)
- Jannik Sinner (4,090,141)
- Boris Becker (2,992,722)
- Carlos Alcaraz (2,763,027)
- Novak Djokovic (2,523,608)
Frequently asked questions
How many fans does Maria Sharapova have in Germany?
Maria Sharapova has an estimated audience of 130,519 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Maria Sharapova fans?
31.8% of Maria Sharapova fans are female, 68.2% are male, with an average age of 37.2 years.
Which brands do Maria Sharapova fans like most?
Maria Sharapova fans show strongest brand affinity for Alexander Zverev (10.85×), Kevin Costner (20×), and Cricbuzz (32.2×) over the country average.
Where do Maria Sharapova fans live in Germany?
Maria Sharapova fans in Germany are most concentrated in Nordrhein-Westfalen (reach 53,518), Bayern (reach 49,897), and Baden-Württemberg (reach 37,193). These three regions account for the largest share of the active audience.
What other brands do Maria Sharapova fans also like?
Beyond Maria Sharapova itself, the audience over-indexes on Kevin Costner (20×), Cricbuzz (32.2×), Jannik Sinner (11.97×), and Novak Djokovic (13.98×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Maria Sharapova. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.