Rascasse Audience Intelligence

Iga Swiatek Audience in Germany

A data profile of the people who buy, follow and care about Iga Swiatek in Germany — modelled from more than twelve digital signal sources. Iga Swiatek has an estimated audience of 545,122 people in Germany.

#35among Tennis in Germany#2023among Person in Germany#855in Sports

The average Iga Swiatek fan in Germany is 36.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include US Open (tennis), Australian Open, Alexander Zverev, with strongest over-indexing on US Open (tennis) (67.65× the country average).

Demographically, the Iga Swiatek audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Iga Swiatek fan in Germany is more male, around 36.8 years old, with strong Risk Appetite tendencies and a notable affinity for US Open (tennis).

Category: Sports · Type: Person · Subtype: Tennis

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Iga Swiatek profile in Germany.

Audience size
545K
in Germany
Gender
37.3%♀
62.7% male
Age
36.8
average years
Country rank
#10940
Person in Germany
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Iga Swiatek fans

37.3% are female, 62.7% are male, average age 36.8.

Fig. 02

Gender split

37.3%
Female
62.7%
Male
Demographic split for Iga Swiatek audience in Germany
MetricValue
Female37.3%
Male62.7%
Average age36.8
Estimated audience size545,122
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Iga Swiatek audience in Germany
Age bracketShare%
16-1922%
20-2924%
30-3922%
40-4920%
50+13%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Iga Swiatek audience comes from Germany.

Worldwide audience distribution share by country for Iga Swiatek
CountryShare
United States22.6%
Poland13.9%
United Kingdom8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Iga Swiatek audience in Germany is strongest.

Fig. 05

Top regions by affinity

Iga Swiatek fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.53×
02Hamburg~20K1.47×
03Berlin~30K1.29×
04Hessen~50K1.16×
05Bremen~6K1.15×
06Baden-Württemberg~90K1.13×
07Bayern~100K1.11×
08Schleswig-Holstein~20K1.04×
09Niedersachsen~60K1.03×
10Rheinland-Pfalz~30K1.01×
11Brandenburg~20K0.95×
12Saarland~7K0.93×
13Sachsen~20K0.69×
14Mecklenburg-Vorpommern~7K0.66×
15Sachsen-Anhalt~9K0.62×
16Thüringen~9K0.57×
Fig. 06

Affinity by region

Affinity by region — Iga Swiatek, Germany
0.57×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Iga Swiatek audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Iga Swiatek audience
#·InterestCategoryAffinity×
01ATP World TourSports69.76×
02US Open (tennis)Sports67.65×
03ATP World Tour Masters 1000Sports62.50×
04Australian OpenSports57.43×
05Table Tennis World CupSports43.30×
06Serena WilliamsSports42.88×
07Kevin CostnerMovies & TV37.26×
08Andy MurraySports37.06×
09The Championships, WimbledonSports34.31×
10Roger FedererSports28.50×
11Rafael NadalSports28.41×
12Women's Tennis AssociationSports26.50×
13Alexander ZverevSports22.91×
14Squash (sport)Sports21.83×
15Justin EngelSports19.16×
16Steffi GrafSports13.59×
17WE FashionFashion & Accessoires13.14×
18PGA TourSports10.84×
19Yahoo!Internet & Social Media9.41×
20FIFA World CupSports2.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Iga Swiatek audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Iga Swiatek audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.72×
Career OrientationPOWER1.50×
Early Adopter MentalityPOWER1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Iga Swiatek audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.47×
CreativityOPEN0.73×
ExtroversionTHRILL0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Iga Swiatek have in Germany?

Iga Swiatek has an estimated audience of 545,122 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Iga Swiatek fans?

37.3% of Iga Swiatek fans are female, 62.7% are male, with an average age of 36.8 years.

03

Which brands do Iga Swiatek fans like most?

Iga Swiatek fans show strongest brand affinity for US Open (tennis) (67.65×), Australian Open (57.43×), and Alexander Zverev (22.91×) over the country average.

04

Where do Iga Swiatek fans live in Germany?

Iga Swiatek fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Iga Swiatek fans also like?

Beyond Iga Swiatek itself, the audience over-indexes on Australian Open (57.43×), Alexander Zverev (22.91×), Kevin Costner (37.26×), and The Championships, Wimbledon (34.31×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tennis audiences in Germany

See Iga Swiatek audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Iga Swiatek. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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