Iga Swiatek Audience in Germany

Iga Swiatek has an estimated audience of 572,124 people in Germany. 35.2% are female, 64.8% are male, average age 36.6. Top brand affinities: US Open (tennis), Australian Open, The Championships, Wimbledon, Serena Williams, Squash (sport).

Top brand affinities include US Open (tennis), Australian Open, The Championships, Wimbledon, with strongest over-indexing on US Open (tennis) (43.85× the country average). Demographically, the Iga Swiatek audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Sports Activity, Career Orientation.

Category: Sports · Type: Person · Subtype: Tennis

Demographics of Iga Swiatek fans

Demographic split for Iga Swiatek audience in Germany
MetricValue
Female35.2%
Male64.8%
Average age36.6
Estimated audience size572,124

Audience persona

The typical Iga Swiatek fan in Germany is more male, around 36.6 years old, with strong Sports Activity tendencies and a notable affinity for US Open (tennis).

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Iga Swiatek audience
BrandAffinityCategory
US Open (tennis)43.85×Sports
Australian Open34.49×Sports
The Championships, Wimbledon23.63×Sports
Serena Williams31.53×Sports
Squash (sport)28.03×Sports
Women's Tennis Association23.36×Sports
Borussia Dortmund2.92×Sports
ATP World Tour Masters 100048.81×Sports
Andy Murray47.34×Sports
Roger Federer21.61×Sports
WE Fashion14.67×Fashion & Accessoires
RB Leipzig5.69×Sports
Steffi Graf12.77×Sports
PGA Tour8.81×Sports
Davis Cup14.5×Sports
Kevin Costner10.87×Movies & TV
Novak Djokovic8.22×Sports
VfB Stuttgart3.8×Sports
Stan Wawrinka34.13×Sports
Rafael Nadal18.64×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Iga Swiatek audience
TraitClusterScore
Sports ActivityPOWER1.71
Career OrientationPOWER1.49
Early Adopter MentalityPOWER1.36
Urban LifestyleOPEN1.28
Risk AppetiteTHRILL1.23
Quality AwarenessPREMIUM1.2

Worldwide distribution

Worldwide audience distribution share by country for Iga Swiatek
CountryShare
United States23.3%
Poland13.9%
United Kingdom8.6%

See Iga Swiatek audiences in other countries

More Tennis audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Iga Swiatek. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.