PGA Tour Audience in Germany
PGA Tour has an estimated audience of 2,744,866 people in Germany. 26.9% are female, 73.1% are male, average age 35.7. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Golf ball, Alexander Zverev, Ryder Cup, Golf club, Venus Williams.
The average PGA Tour fan in Germany is 35.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Golf ball, Alexander Zverev, Ryder Cup, with strongest over-indexing on Golf ball (17.02× the country average). Demographically, the PGA Tour audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Career Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Golf
Demographics of PGA Tour fans
| Metric | Value |
|---|---|
| Female | 26.9% |
| Male | 73.1% |
| Average age | 35.7 |
| Estimated audience size | 2,744,866 |
Audience persona
The typical PGA Tour fan in Germany is more male, around 35.7 years old, with strong Career Orientation tendencies and a notable affinity for Golf ball.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 825,389 | 1.37× |
| Bayern | 681,248 | 1.54× |
| Niedersachsen | 366,936 | 1.38× |
| Baden-Württemberg | 337,877 | 0.9× |
| Hessen | 211,718 | 1.01× |
| Schleswig-Holstein | 182,682 | 1.85× |
| Rheinland-Pfalz | 125,121 | 0.91× |
| Berlin | 111,469 | 0.91× |
| Hamburg | 93,716 | 1.51× |
| Brandenburg | 62,724 | 0.74× |
| Sachsen | 59,051 | 0.44× |
| Thüringen | 35,168 | 0.5× |
| Mecklenburg-Vorpommern | 33,268 | 0.63× |
| Sachsen-Anhalt | 32,493 | 0.46× |
| Bremen | 29,231 | 1.25× |
| Saarland | 20,867 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Golf ball | 17.02× | Sports |
| Alexander Zverev | 11.05× | Sports |
| Ryder Cup | 26.85× | Sports |
| Golf club | 12.69× | Sports |
| Venus Williams | 33.97× | Sports |
| The Open Championship | 19.99× | Sports |
| Tiger Woods | 25.49× | Sports |
| Tennis Channel | 37.25× | Sports |
| US Open (tennis) | 16.67× | Sports |
| U.S. Open (golf) | 24.91× | Sports |
| Titleist | 24.3× | Sports |
| Tennis court | 24.84× | Sports |
| Rory McIlroy | 26.42× | Sports |
| TaylorMade-Adidas | 24.44× | Sports |
| Australian Open | 14.14× | Sports |
| Golf equipment | 9.74× | Sports |
| The Championships, Wimbledon | 11.84× | Sports |
| Golf course | 8.22× | Sports |
| Roland Garros | 17.44× | Sports |
| Moda Feminina | 8.17× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.55 |
| Luxury Orientation | PREMIUM | 1.37 |
| Urban Lifestyle | OPEN | 1.31 |
| Sports Activity | POWER | 1.31 |
| Travelling | THRILL | 1.21 |
| Early Adopter Mentality | POWER | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.7% |
| United Kingdom | 7.5% |
| Canada | 5.0% |
See PGA Tour audiences in other countries
More Golf audiences in Germany
- DP World Tour (1,184,255)
- The Open Championship (1,152,696)
- Australian Open (golf) (1,142,939)
- Ryder Cup (842,897)
- Tiger Woods (594,171)
Frequently asked questions
How many fans does PGA Tour have in Germany?
PGA Tour has an estimated audience of 2,744,866 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of PGA Tour fans?
26.9% of PGA Tour fans are female, 73.1% are male, with an average age of 35.7 years.
Which brands do PGA Tour fans like most?
PGA Tour fans show strongest brand affinity for Golf ball (17.02×), Alexander Zverev (11.05×), and Ryder Cup (26.85×) over the country average.
Where do PGA Tour fans live in Germany?
PGA Tour fans in Germany are most concentrated in Nordrhein-Westfalen (reach 825,389), Bayern (reach 681,248), and Niedersachsen (reach 366,936). These three regions account for the largest share of the active audience.
What other brands do PGA Tour fans also like?
Beyond PGA Tour itself, the audience over-indexes on Alexander Zverev (11.05×), Ryder Cup (26.85×), Golf club (12.69×), and Venus Williams (33.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for PGA Tour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.