A data profile of the people who buy, follow and care about PGA Tour in United Kingdom — modelled from more than twelve digital signal sources. PGA Tour has an estimated audience of 5,434,816 people in United Kingdom.
The average PGA Tour fan in United Kingdom is 38.6 years old, more male, and lives primarily in England.
The audience is concentrated in England, North West, South East.
Top brand affinities include Rory McIlroy, PGA Championship, Golf equipment, with strongest over-indexing on Rory McIlroy (12.29× the country average).
Demographically, the PGA Tour audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Sports Activity, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical PGA Tour fan in United Kingdom is more male, around 38.6 years old, with strong Sports Activity tendencies and a notable affinity for Rory McIlroy.
The key figures that characterise the PGA Tour profile in United Kingdom.
29.5% are female, 70.5% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 29.5% |
| Male | 70.5% |
| Average age | 38.6 |
| Estimated audience size | 5,434,816 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 20% |
of the worldwide PGA Tour audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 47.8% |
| United Kingdom | 7.5% |
| Canada | 4.9% |
Where the PGA Tour audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Ireland | ~300K | 1.74× | |
| 02 | North West | ~800K | 1.46× | |
| 03 | Scotland | ~700K | 1.40× | |
| 04 | South West | ~600K | 1.27× | |
| 05 | South East | ~800K | 1.08× | |
| 06 | East Midlands | ~400K | 1.08× | |
| 07 | East of England | ~500K | 1.03× | |
| 08 | North East | ~200K | 0.91× | |
| 09 | Greater London | ~600K | 0.79× | |
| 10 | Yorkshire and the Humber | ~300K | 0.74× | |
| 11 | West Midlands | ~100K | 0.63× | |
| 12 | Wales | ~200K | 0.51× | |
| 13 | England | ~2M | 0.35× |
The strongest cross-interests of the PGA Tour audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Justin Rose | Sports | 14.49× | ||
| 02 | Rory McIlroy | Sports | 12.29× | ||
| 03 | Ryder Cup | Sports | 11.43× | ||
| 04 | PGA Championship | Sports | 11.38× | ||
| 05 | U.S. Open (golf) | Sports | 11.17× | ||
| 06 | Tiger Woods | Sports | 9.93× | ||
| 07 | The Open Championship | Sports | 8.13× | ||
| 08 | Golf equipment | Sports | 8.06× | ||
| 09 | Golf ball | Sports | 7.88× | ||
| 10 | Masters Tournament | Sports | 7.65× | ||
| 11 | American Golf | Sports | 7.57× | ||
| 12 | Golf club | Sports | 6.18× | ||
| 13 | Golf course | Sports | 4.79× | ||
| 14 | Emma Raducanu | Sports | 3.99× | ||
| 15 | Racing Post | Sports | 3.67× | ||
| 16 | Sporting Life (British newspaper) | Sports | 3.37× | ||
| 17 | BBC Sport | Sports | 3.08× | ||
| 18 | Golf | Sports | 2.71× | ||
| 19 | FIFA World Cup | Sports | 1.95× | ||
| 20 | Manchester United F.C. | Sports | 1.78× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.86× | |
| Risk Appetite | THRILL | 1.14× | |
| Luxury Orientation | PREMIUM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.66× | |
| Mindfulness | BALANCE | 0.69× | |
| Creativity | OPEN | 0.69× |
PGA Tour has an estimated audience of 5,434,816 people in United Kingdom, concentrated in England and North West.
29.5% of PGA Tour fans are female, 70.5% are male, with an average age of 38.6 years.
PGA Tour fans show strongest brand affinity for Rory McIlroy (12.29×), PGA Championship (11.38×), and Golf equipment (8.06×) over the country average.
PGA Tour fans in United Kingdom are most concentrated in England (reach ~2M), North West (reach ~800K), and South East (reach ~800K). These three regions account for the largest share of the active audience.
Beyond PGA Tour itself, the audience over-indexes on PGA Championship (11.38×), Golf equipment (8.06×), Golf ball (7.88×), and Ryder Cup (11.43×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for PGA Tour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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