A data profile of the people who buy, follow and care about Golf equipment in United Kingdom — modelled from more than twelve digital signal sources. Golf equipment has an estimated audience of 5,044,547 people in United Kingdom.
The average Golf equipment fan in United Kingdom is 39.1 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include PGA Tour, Masters Tournament, Ryder Cup, with strongest over-indexing on PGA Tour (8.06× the country average).
Demographically, the Golf equipment audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Luxury Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Golf equipment fan in United Kingdom is more male, around 39.1 years old, with strong Luxury Orientation tendencies and a notable affinity for PGA Tour.
The key figures that characterise the Golf equipment profile in United Kingdom.
31.4% are female, 68.6% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 31.4% |
| Male | 68.6% |
| Average age | 39.1 |
| Estimated audience size | 5,044,547 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 21% |
of the worldwide Golf equipment audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 27.3% |
| Japan | 20.6% |
| China | 14.0% |
Where the Golf equipment audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~500K | 1.16× | |
| 02 | West Midlands | ~300K | 1.16× | |
| 03 | Northern Ireland | ~200K | 1.09× | |
| 04 | South East | ~700K | 1.08× | |
| 05 | Scotland | ~500K | 1.07× | |
| 06 | North East | ~200K | 1.04× | |
| 07 | South West | ~400K | 1.03× | |
| 08 | Wales | ~300K | 1.01× | |
| 09 | East Midlands | ~300K | 0.95× | |
| 10 | East of England | ~400K | 0.91× | |
| 11 | North West | ~400K | 0.78× | |
| 12 | England | ~3.5M | 0.72× |
The strongest cross-interests of the Golf equipment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tiger Woods | Sports | 14.23× | ||
| 02 | Ryder Cup | Sports | 10.91× | ||
| 03 | Masters Tournament | Sports | 9.75× | ||
| 04 | PGA Tour | Sports | 8.06× | ||
| 05 | Titleist | Sports | 7.24× | ||
| 06 | PGA Championship | Sports | 6.29× | ||
| 07 | Rory McIlroy | Sports | 5.71× | ||
| 08 | American Golf | Sports | 4.68× | ||
| 09 | Ski resort | Travel & Leisure | 3.34× | ||
| 10 | Family car | Cars & Mobility | 3.20× | ||
| 11 | Lewis Hamilton | Sports | 3.07× | ||
| 12 | Celtic FC | Sports | 2.79× | ||
| 13 | Paddy Power | Games | 2.27× | ||
| 14 | Golf course | Sports | 2.22× | ||
| 15 | Golf | Sports | 2.20× | ||
| 16 | Rugby union | Sports | 2.12× | ||
| 17 | Manchester City F.C. | Sports | 1.77× | ||
| 18 | FIFA World Cup | Sports | 1.72× | ||
| 19 | Manchester United F.C. | Sports | 1.70× | ||
| 20 | UEFA Champions League | Sports | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.98× | |
| Patriotism | CONSERVATISM | 1.73× | |
| Indulgence | JOY | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.53× | |
| Creativity | OPEN | 0.65× | |
| Spirituality | BALANCE | 0.72× |
Golf equipment has an estimated audience of 5,044,547 people in United Kingdom, concentrated in England and South East.
31.4% of Golf equipment fans are female, 68.6% are male, with an average age of 39.1 years.
Golf equipment fans show strongest brand affinity for PGA Tour (8.06×), Masters Tournament (9.75×), and Ryder Cup (10.91×) over the country average.
Golf equipment fans in United Kingdom are most concentrated in England (reach ~3.5M), South East (reach ~700K), and Scotland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Golf equipment itself, the audience over-indexes on Masters Tournament (9.75×), Ryder Cup (10.91×), Tiger Woods (14.23×), and Rory McIlroy (5.71×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Golf equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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