A data profile of the people who buy, follow and care about Masters Tournament in United Kingdom — modelled from more than twelve digital signal sources. Masters Tournament has an estimated audience of 3,481,805 people in United Kingdom.
The average Masters Tournament fan in United Kingdom is 39.2 years old, more male, and lives primarily in England.
The audience is concentrated in England, Scotland, South East.
Top brand affinities include Rory McIlroy, Ryder Cup, The Open Championship, with strongest over-indexing on Rory McIlroy (17.91× the country average).
Demographically, the Masters Tournament audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Sports Activity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Masters Tournament fan in United Kingdom is more male, around 39.2 years old, with strong Sports Activity tendencies and a notable affinity for Rory McIlroy.
The key figures that characterise the Masters Tournament profile in United Kingdom.
28.5% are female, 71.5% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 28.5% |
| Male | 71.5% |
| Average age | 39.2 |
| Estimated audience size | 3,481,805 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 21% |
of the worldwide Masters Tournament audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 56.4% |
| United Kingdom | 8.7% |
| Canada | 6.3% |
Where the Masters Tournament audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Ireland | ~10K | 3.18× | |
| 02 | Scotland | ~10K | 1.53× | |
| 03 | Wales | ~6K | 1.01× | |
| 04 | South West | ~7K | 0.81× | |
| 05 | North East | ~3K | 0.80× | |
| 06 | East Midlands | ~6K | 0.79× | |
| 07 | England | ~70K | 0.75× | |
| 08 | North West | ~8K | 0.75× | |
| 09 | South East | ~10K | 0.73× | |
| 10 | East of England | ~7K | 0.72× | |
| 11 | Yorkshire and the Humber | ~5K | 0.62× | |
| 12 | Greater London | ~8K | 0.59× | |
| 13 | West Midlands | ~3K | 0.56× |
The strongest cross-interests of the Masters Tournament audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Augusta National Golf Club | Sports | 19.91× | ||
| 02 | Ryder Cup | Sports | 19.77× | ||
| 03 | U.S. Open (golf) | Sports | 19.25× | ||
| 04 | Rory McIlroy | Sports | 17.91× | ||
| 05 | Tiger Woods | Sports | 17.84× | ||
| 06 | The Open Championship | Sports | 15.12× | ||
| 07 | PGA Championship | Sports | 13.94× | ||
| 08 | Justin Rose | Sports | 12.76× | ||
| 09 | Golf equipment | Sports | 9.75× | ||
| 10 | Golf ball | Sports | 9.50× | ||
| 11 | PGA Tour | Sports | 7.36× | ||
| 12 | Golf club | Sports | 7.33× | ||
| 13 | Golf course | Sports | 6.72× | ||
| 14 | Racing Post | Sports | 6.70× | ||
| 15 | DP World Tour | Sports | 4.75× | ||
| 16 | BBC Sport | Sports | 3.33× | ||
| 17 | Betfred | Games | 3.24× | ||
| 18 | Paddy Power | Games | 3.02× | ||
| 19 | Golf | Sports | 2.71× | ||
| 20 | FIFA World Cup | Sports | 1.95× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 2.08× | |
| Quality Awareness | PREMIUM | 1.25× | |
| Luxury Orientation | PREMIUM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.58× | |
| Design Affinity | PREMIUM | 0.61× | |
| Mindfulness | BALANCE | 0.63× |
Masters Tournament has an estimated audience of 3,481,805 people in United Kingdom, concentrated in England and Scotland.
28.5% of Masters Tournament fans are female, 71.5% are male, with an average age of 39.2 years.
Masters Tournament fans show strongest brand affinity for Rory McIlroy (17.91×), Ryder Cup (19.77×), and The Open Championship (15.12×) over the country average.
Masters Tournament fans in United Kingdom are most concentrated in England (reach ~70K), Scotland (reach ~10K), and South East (reach ~10K). These three regions account for the largest share of the active audience.
Beyond Masters Tournament itself, the audience over-indexes on Ryder Cup (19.77×), The Open Championship (15.12×), PGA Championship (13.94×), and Golf equipment (9.75×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Masters Tournament. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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