A data profile of the people who buy, follow and care about PGA Championship in United Kingdom — modelled from more than twelve digital signal sources. PGA Championship has an estimated audience of 3,212,658 people in United Kingdom.
The average PGA Championship fan in United Kingdom is 38.8 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Golf ball, Rory McIlroy, The Open Championship, with strongest over-indexing on Golf ball (9.69× the country average).
Demographically, the PGA Championship audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Sports Activity, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical PGA Championship fan in United Kingdom is more male, around 38.8 years old, with strong Sports Activity tendencies and a notable affinity for Golf ball.
The key figures that characterise the PGA Championship profile in United Kingdom.
29.2% are female, 70.8% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 29.2% |
| Male | 70.8% |
| Average age | 38.8 |
| Estimated audience size | 3,212,658 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 20% |
of the worldwide PGA Championship audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 57.7% |
| United Kingdom | 9.3% |
| Canada | 6.3% |
Where the PGA Championship audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Ireland | ~200K | 1.78× | |
| 02 | North West | ~500K | 1.40× | |
| 03 | Scotland | ~300K | 1.17× | |
| 04 | South East | ~500K | 1.13× | |
| 05 | South West | ~300K | 1.11× | |
| 06 | East of England | ~300K | 1.04× | |
| 07 | East Midlands | ~200K | 1.03× | |
| 08 | North East | ~100K | 0.98× | |
| 09 | Greater London | ~400K | 0.91× | |
| 10 | Yorkshire and the Humber | ~200K | 0.76× | |
| 11 | West Midlands | ~90K | 0.64× | |
| 12 | Wales | ~100K | 0.61× | |
| 13 | England | ~1.5M | 0.44× |
The strongest cross-interests of the PGA Championship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | U.S. Open (golf) | Sports | 13.78× | ||
| 02 | Titleist | Sports | 12.91× | ||
| 03 | Australian Open | Sports | 12.22× | ||
| 04 | The Open Championship | Sports | 12.07× | ||
| 05 | LPGA | Sports | 11.16× | ||
| 06 | Golf ball | Sports | 9.69× | ||
| 07 | Sailing | Sports | 9.44× | ||
| 08 | Rory McIlroy | Sports | 9.32× | ||
| 09 | Masters Tournament | Sports | 8.76× | ||
| 10 | Ryder Cup | Sports | 8.47× | ||
| 11 | Snooker | Sports | 7.93× | ||
| 12 | Golf course | Sports | 7.45× | ||
| 13 | Golf club | Sports | 6.78× | ||
| 14 | The Championships, Wimbledon | Sports | 6.66× | ||
| 15 | Golf equipment | Sports | 6.29× | ||
| 16 | Golf | Sports | 2.71× | ||
| 17 | Manchester City F.C. | Sports | 2.54× | ||
| 18 | Manchester United F.C. | Sports | 2.37× | ||
| 19 | FIFA World Cup 2026 | Sports | 2.21× | ||
| 20 | FIFA World Cup | Sports | 2.16× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 2.29× | |
| Risk Appetite | THRILL | 1.54× | |
| Luxury Orientation | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.61× | |
| Spirituality | BALANCE | 0.62× | |
| Community Orientation | OPEN | 0.62× |
PGA Championship has an estimated audience of 3,212,658 people in United Kingdom, concentrated in England and South East.
29.2% of PGA Championship fans are female, 70.8% are male, with an average age of 38.8 years.
PGA Championship fans show strongest brand affinity for Golf ball (9.69×), Rory McIlroy (9.32×), and The Open Championship (12.07×) over the country average.
PGA Championship fans in United Kingdom are most concentrated in England (reach ~1.5M), South East (reach ~500K), and North West (reach ~500K). These three regions account for the largest share of the active audience.
Beyond PGA Championship itself, the audience over-indexes on Rory McIlroy (9.32×), The Open Championship (12.07×), Golf course (7.45×), and The Championships, Wimbledon (6.66×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for PGA Championship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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