Rascasse Audience Intelligence

PGA Championship Audience in United States

A data profile of the people who buy, follow and care about PGA Championship in United States — modelled from more than twelve digital signal sources. PGA Championship has an estimated audience of 19,849,617 people in United States.

#4among Golf in United States#25among Event in United States#112in Sports

The average PGA Championship fan in United States is 36.8 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include The Open Championship, PGA Tour, Rory McIlroy, with strongest over-indexing on The Open Championship (4.3× the country average).

Demographically, the PGA Championship audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Sports Activity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical PGA Championship fan in United States is more male, around 36.8 years old, with strong Sports Activity tendencies and a notable affinity for The Open Championship.

Category: Sports · Type: Event · Subtype: Golf

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the PGA Championship profile in United States.

Audience size
19.8M
in United States
Gender
33.1%♀
66.9% male
Age
36.8
average years
Country rank
#1664
Event in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of PGA Championship fans

33.1% are female, 66.9% are male, average age 36.8.

Fig. 02

Gender split

33.1%
Female
66.9%
Male
Demographic split for PGA Championship audience in United States
MetricValue
Female33.1%
Male66.9%
Average age36.8
Estimated audience size19,849,617
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the PGA Championship audience in United States
Age bracketShare%
16-1927%
20-2920%
30-3918%
40-4917%
50+18%
Fig. 04

Worldwide distribution

57.7%

of the worldwide PGA Championship audience comes from United States.

Worldwide audience distribution share by country for PGA Championship
CountryShare
United States57.7%
United Kingdom9.3%
Canada6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the PGA Championship audience in United States is strongest.

Fig. 05

Top regions by affinity

PGA Championship fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~400K1.68×
02Pennsylvania~1M1.58×
03Minnesota~400K1.47×
04Massachusetts~600K1.42×
05South Carolina~400K1.40×
06New Hampshire~100K1.35×
07Wisconsin~400K1.30×
08Michigan~700K1.26×
09Connecticut~200K1.25×
10Iowa~200K1.23×
11North Carolina~700K1.22×
12North Dakota~50K1.21×
13Ohio~700K1.17×
14Maine~80K1.17×
15Nebraska~100K1.14×
16Montana~60K1.12×
17Rhode Island~70K1.10×
18South Dakota~50K1.10×
19Vermont~40K1.09×
20Indiana~400K1.08×
21Delaware~60K1.08×
22Colorado~300K1.06×
23Illinois~700K1.02×
24Florida~1.5M1.01×
25Virginia~500K0.99×
26Idaho~100K0.96×
27Washington, District of Columbia~60K0.96×
28Georgia~600K0.95×
29Missouri~300K0.95×
30New Jersey~500K0.94×
31Alabama~300K0.93×
32Tennessee~400K0.92×
33New York~1M0.91×
34Kansas~100K0.91×
35Wyoming~30K0.91×
36Utah~200K0.90×
37Maryland~300K0.87×
38Arizona~300K0.84×
39Oklahoma~200K0.81×
40Hawaii~70K0.81×
41Oregon~200K0.80×
42West Virginia~70K0.80×
43Washington~300K0.75×
44Louisiana~200K0.73×
45Nevada~100K0.70×
46Arkansas~100K0.69×
47Texas~1M0.68×
48California~1.5M0.61×
49Mississippi~100K0.61×
50New Mexico~60K0.58×
Fig. 06

Affinity by region

Affinity by region — PGA Championship, United States
0.58×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the PGA Championship audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for PGA Championship audience
#·InterestCategoryAffinity×
01The Open ChampionshipSports4.30×
02Rory McIlroySports4.30×
03Ryder CupSports4.09×
04TitleistSports3.86×
05US Open (tennis)Sports3.50×
06Royal Caribbean Cruises Ltd.Travel & Leisure3.38×
07Backcountry skiingSports3.35×
08Scottie SchefflerSports3.25×
09SnowboardSports2.89×
10Golf cartSports2.87×
11Alpine skiingSports2.75×
12Fox huntingSports2.53×
13PGA TourSports2.46×
14Masters TournamentSports2.44×
15Golf ChannelSports2.43×
16Golf courseSports2.25×
17NBA FinalsSports1.77×
18NBA playoffsSports1.75×
19MLBSports1.62×
20GolfSports1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the PGA Championship audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by PGA Championship audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.23×
PatriotismCONSERVATISM1.03×
Luxury OrientationPREMIUM0.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by PGA Championship audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.61×
ExtroversionTHRILL0.63×
Price SensitivityPREMIUM0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does PGA Championship have in United States?

PGA Championship has an estimated audience of 19,849,617 people in United States, concentrated in Florida and California.

02

What is the gender split and age of PGA Championship fans?

33.1% of PGA Championship fans are female, 66.9% are male, with an average age of 36.8 years.

03

Which brands do PGA Championship fans like most?

PGA Championship fans show strongest brand affinity for The Open Championship (4.3×), PGA Tour (2.46×), and Rory McIlroy (4.3×) over the country average.

04

Where do PGA Championship fans live in United States?

PGA Championship fans in United States are most concentrated in Florida (reach ~1.5M), California (reach ~1.5M), and Texas (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do PGA Championship fans also like?

Beyond PGA Championship itself, the audience over-indexes on PGA Tour (2.46×), Rory McIlroy (4.3×), Ryder Cup (4.09×), and Golf (1.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Golf audiences in United States

See PGA Championship audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for PGA Championship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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