PGA Championship Audience in United States

PGA Championship logo

PGA Championship has an estimated audience of 19,866,668 people in United States. 33.1% are female, 66.9% are male, average age 36.8. Top regions: Florida, California, Texas. Top brand affinities: The Open Championship, Rory McIlroy, PGA Tour, Ryder Cup, Golf.

The average PGA Championship fan in United States is 36.8 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include The Open Championship, Rory McIlroy, PGA Tour, with strongest over-indexing on The Open Championship (4.3× the country average). Demographically, the PGA Championship audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Golf

Demographics of PGA Championship fans

Demographic split for PGA Championship audience in United States
MetricValue
Female33.1%
Male66.9%
Average age36.8
Estimated audience size19,866,668

Audience persona

The typical PGA Championship fan in United States is more male, around 36.8 years old, with strong Luxury Orientation tendencies and a notable affinity for The Open Championship.

Top regions in United States

Top regions ranked by reach for PGA Championship in United States
RegionReachAffinity
Florida1,433,1721.07×
California1,322,8120.61×
Texas1,158,8570.68×
New York995,0790.9×
Pennsylvania866,7171.3×
North Carolina807,7461.35×
Ohio763,0071.25×
Michigan738,8661.42×
Illinois673,5161.02×
Georgia619,4391.01×
Massachusetts539,5521.38×
Kentucky500,3782.01×
South Carolina470,9651.58×
Virginia464,9940.96×
New Jersey454,6120.9×
Indiana447,3101.23×
Minnesota439,2101.54×
Wisconsin408,1891.37×
Tennessee382,5420.96×
Colorado356,5811.14×
Arizona325,6330.8×
Maryland302,9610.89×
Missouri292,6240.91×
Washington289,4170.73×
Alabama265,5560.96×
Connecticut258,0671.3×
Louisiana190,4880.74×
Iowa188,6211.15×
Oklahoma185,0030.84×
Oregon171,4390.75×
Utah167,6130.94×
Nevada140,4820.73×
Kansas134,7760.86×
Nebraska115,3231.16×
Arkansas105,4000.64×
New Hampshire97,7051.25×
Mississippi97,2590.59×
Idaho88,2340.89×
Maine76,7141.08×
Hawaii69,8800.82×
West Virginia65,3290.71×
Rhode Island63,1831×
Washington, District of Columbia61,2561.03×
Montana56,3641.02×
New Mexico51,6100.52×
Delaware46,4080.85×
South Dakota45,3880.99×
North Dakota44,0291.08×
Vermont34,0180.98×
Wyoming23,2590.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for PGA Championship audience
BrandAffinityCategory
The Open Championship4.3×Sports
Rory McIlroy4.3×Sports
PGA Tour2.46×Sports
Ryder Cup4.09×Sports
Golf1.6×Sports
Golf course2.25×Sports
MLB1.62×Sports
Golf Channel2.43×Sports
Royal Caribbean Cruises Ltd.3.38×Travel & Leisure
Backcountry skiing3.35×Sports
Fox hunting2.53×Sports
Snowboard2.89×Sports
Alpine skiing2.75×Sports
Scottie Scheffler3.25×Sports
Golf cart2.87×Sports
NBA Finals1.77×Sports
Titleist3.86×Sports
Golden State Warriors1.79×Sports
Kansas City Chiefs2.17×Sports
Super Bowl1.72×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by PGA Championship audience
TraitClusterScore
Luxury OrientationPREMIUM2.09
Family OrientationCONSERVATISM2.04
LGBTQ+ IdentityOPEN1.56
SustainabilityBALANCE1.52
Sports ActivityPOWER1.49
Design AffinityPREMIUM1.37

Worldwide distribution

Worldwide audience distribution share by country for PGA Championship
CountryShare
United States71.0%
United Kingdom11.4%
Australia4.2%

See PGA Championship audiences in other countries

More Golf audiences in United States

Frequently asked questions

How many fans does PGA Championship have in United States?

PGA Championship has an estimated audience of 19,866,668 people in United States, concentrated in Florida and California.

What is the gender split and age of PGA Championship fans?

33.1% of PGA Championship fans are female, 66.9% are male, with an average age of 36.8 years.

Which brands do PGA Championship fans like most?

PGA Championship fans show strongest brand affinity for The Open Championship (4.3×), Rory McIlroy (4.3×), and PGA Tour (2.46×) over the country average.

Where do PGA Championship fans live in United States?

PGA Championship fans in United States are most concentrated in Florida (reach 1,433,172), California (reach 1,322,812), and Texas (reach 1,158,857). These three regions account for the largest share of the active audience.

What other brands do PGA Championship fans also like?

Beyond PGA Championship itself, the audience over-indexes on Rory McIlroy (4.3×), PGA Tour (2.46×), Ryder Cup (4.09×), and Golf (1.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for PGA Championship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.