Rascasse Audience Intelligence

Snowboard Audience in United States

A data profile of the people who buy, follow and care about Snowboard in United States — modelled from more than twelve digital signal sources. Snowboard has an estimated audience of 16,173,174 people in United States.

#1460among Topic in United States#156in Sports

The average Snowboard fan in United States is 34.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Winter Olympic Games, Alpine skiing, Gymnastics, with strongest over-indexing on Winter Olympic Games (21.92× the country average).

Demographically, the Snowboard audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Sports Activity, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Snowboard fan in United States is more male, around 34.6 years old, with strong Sports Activity tendencies and a notable affinity for Winter Olympic Games.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Snowboard profile in United States.

Audience size
16.2M
in United States
Gender
36.6%♀
63.4% male
Age
34.6
average years
Country rank
#2140
Topic in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Snowboard fans

36.6% are female, 63.4% are male, average age 34.6.

Fig. 02

Gender split

36.6%
Female
63.4%
Male
Demographic split for Snowboard audience in United States
MetricValue
Female36.6%
Male63.4%
Average age34.6
Estimated audience size16,173,174
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Snowboard audience in United States
Age bracketShare%
16-1932%
20-2921%
30-3918%
40-4916%
50+13%
Fig. 04

Worldwide distribution

22.5%

of the worldwide Snowboard audience comes from United States.

Worldwide audience distribution share by country for Snowboard
CountryShare
United States22.5%
Japan9.9%
Germany8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Snowboard audience in United States is strongest.

Fig. 05

Top regions by affinity

Snowboard fans by region: top regions in United States
#RegionReachAffinity×
01Utah~300K2.22×
02Idaho~200K1.96×
03Alaska~70K1.96×
04Vermont~50K1.91×
05Wyoming~40K1.73×
06Colorado~400K1.72×
07Montana~70K1.57×
08New Mexico~100K1.52×
09Washington~500K1.49×
10Nevada~200K1.48×
11New Hampshire~90K1.41×
12Minnesota~300K1.40×
13Oregon~200K1.28×
14New Jersey~500K1.22×
15Connecticut~200K1.17×
16California~2M1.16×
17Michigan~500K1.16×
18North Dakota~40K1.16×
19Pennsylvania~600K1.15×
20Massachusetts~400K1.15×
21Wisconsin~300K1.14×
22Maine~70K1.14×
23New York~1M1.07×
24West Virginia~80K1.02×
25South Dakota~40K1.02×
26Arizona~300K0.96×
27Rhode Island~50K0.90×
28North Carolina~400K0.85×
29Virginia~300K0.85×
30Iowa~100K0.82×
31Maryland~200K0.81×
32Illinois~400K0.78×
33Ohio~400K0.78×
34Delaware~30K0.78×
35Indiana~200K0.71×
36Nebraska~60K0.69×
37Hawaii~40K0.63×
38Tennessee~200K0.60×
39Kentucky~100K0.60×
40South Carolina~100K0.58×
41Kansas~70K0.53×
42Georgia~300K0.51×
43Missouri~100K0.48×
44Texas~700K0.47×
45Oklahoma~80K0.46×
46Florida~500K0.41×
47Arkansas~50K0.39×
48Alabama~80K0.37×
49Mississippi~50K0.36×
50Louisiana~70K0.35×
Fig. 06

Affinity by region

Affinity by region — Snowboard, United States
0.35×1.00×2.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Snowboard audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Snowboard audience
#·InterestCategoryAffinity×
01Winter Olympic GamesSports21.92×
02Fischer (company)Sports16.50×
03Burton SnowboardsSports12.45×
04Alpine skiingSports8.25×
05SnowboardingSports5.02×
06GymnasticsSports4.98×
07Ski resortTravel & Leisure4.61×
08Extreme sportSports4.30×
09Rory McIlroySports3.99×
10PatagoniaFashion & Accessoires3.64×
11Standup paddleboardingSports3.63×
12Dick's Sporting GoodsSports3.22×
13Fly fishingSports3.05×
14PGA ChampionshipSports2.89×
15Diaper bagKids & Family2.84×
16Golf ChannelSports2.68×
17Planet FitnessSports2.52×
18Track and fieldSports2.45×
19Bass guitarMusic & Radio2.18×
20FIFA World CupSports1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Snowboard audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Snowboard audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER2.04×
Risk AppetiteTHRILL2.01×
SustainabilityBALANCE1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Snowboard audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.74×
SpiritualityBALANCE0.79×
Social Media UsageJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Snowboard have in United States?

Snowboard has an estimated audience of 16,173,174 people in United States, concentrated in California and New York.

02

What is the gender split and age of Snowboard fans?

36.6% of Snowboard fans are female, 63.4% are male, with an average age of 34.6 years.

03

Which brands do Snowboard fans like most?

Snowboard fans show strongest brand affinity for Winter Olympic Games (21.92×), Alpine skiing (8.25×), and Gymnastics (4.98×) over the country average.

04

Where do Snowboard fans live in United States?

Snowboard fans in United States are most concentrated in California (reach ~2M), New York (reach ~1M), and Texas (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Snowboard fans also like?

Beyond Snowboard itself, the audience over-indexes on Alpine skiing (8.25×), Gymnastics (4.98×), Extreme sport (4.3×), and Ski resort (4.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Snowboard audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Snowboard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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