Snowboard Audience in United States

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Snowboard has an estimated audience of 16,173,174 people in United States. 36.6% are female, 63.4% are male, average age 34.6. Top regions: California, New York, Texas. Top brand affinities: Dog breed, Home construction, Information technology consulting, JDSU, Alaska.

The average Snowboard fan in United States is 34.6 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Dog breed, Home construction, Information technology consulting, with strongest over-indexing on Dog breed (1.69× the country average). Demographically, the Snowboard audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Video game

Demographics of Snowboard fans

Demographic split for Snowboard audience in United States
MetricValue
Female36.6%
Male63.4%
Average age34.6
Estimated audience size16,173,174

Audience persona

The typical Snowboard fan in United States is more male, around 34.6 years old, with strong Sports Activity tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Snowboard in United States
RegionReachAffinity
California2,308,4531.3×
New York973,3521.08×
Texas607,1500.44×
Pennsylvania574,4291.05×
Washington555,3901.71×
Colorado503,0531.97×
New Jersey476,4811.16×
Michigan463,8321.1×
Florida460,3640.42×
Illinois409,6290.76×
North Carolina406,2610.83×
Ohio382,3720.77×
Massachusetts360,6621.13×
Utah359,4592.48×
Virginia332,2430.84×
Arizona331,4901×
Minnesota317,5181.37×
Wisconsin266,6731.1×
Oregon265,3361.43×
Georgia251,2760.5×
Nevada246,7361.58×
Maryland222,7290.8×
Tennessee203,6630.63×
Indiana192,7110.65×
Idaho173,7892.14×
Connecticut172,7111.06×
South Carolina134,1750.55×
New Mexico128,8251.59×
Missouri121,6830.47×
Kentucky116,0360.57×
Iowa104,8170.79×
New Hampshire85,9001.35×
West Virginia76,4441.01×
Montana74,3691.66×
Oklahoma69,5540.39×
Alabama68,6710.3×
Louisiana66,0130.32×
Maine63,4661.1×
Alaska62,6751.81×
Kansas62,6130.49×
Nebraska52,3400.65×
Vermont51,6451.82×
Wyoming41,8851.75×
Rhode Island41,6900.81×
Hawaii41,3990.6×
Arkansas39,7990.3×
Mississippi35,3130.27×
South Dakota34,1470.91×
North Dakota31,4280.95×
Washington, District of Columbia31,1770.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Snowboard audience
BrandAffinityCategory
Dog breed1.69×Pets & Animals
Home construction1.81×Home & Garden
Information technology consulting8.38×Technology & Electronics
JDSU3.45×Business & Career
Alaska1.93×Travel & Leisure
Emily Henderson20.38×Home & Garden
Bank account2.33×Business & Career
Nebraska Cornhuskers football3.18×Sports
Home equity1.58×Home & Garden
Natural rubber1.65×Cars & Mobility
Israel1.63×Travel & Leisure
Elmira College7.6×Business & Career
Jesse Plemons2.59×Movies & TV
Staycation2.32×Home & Garden
Portia de Rossi5.23×Movies & TV
Home staging3.37×Home & Garden
Bruklinas10.78×Travel & Leisure
Bruklinas10.77×Travel & Leisure
Jaws3.37×Movies & TV
Sailor2.66×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Snowboard audience
TraitClusterScore
Sports ActivityPOWER2.85
SustainabilityBALANCE2.44
LGBTQ+ IdentityOPEN1.79
Luxury OrientationPREMIUM1.76
Early Adopter MentalityPOWER1.71
Design AffinityPREMIUM1.57

Worldwide distribution

Worldwide audience distribution share by country for Snowboard
CountryShare
United States22.6%
Japan9.9%
Germany8.4%

See Snowboard audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Snowboard have in United States?

Snowboard has an estimated audience of 16,173,174 people in United States, concentrated in California and New York.

What is the gender split and age of Snowboard fans?

36.6% of Snowboard fans are female, 63.4% are male, with an average age of 34.6 years.

Which brands do Snowboard fans like most?

Snowboard fans show strongest brand affinity for Dog breed (1.69×), Home construction (1.81×), and Information technology consulting (8.38×) over the country average.

Where do Snowboard fans live in United States?

Snowboard fans in United States are most concentrated in California (reach 2,308,453), New York (reach 973,352), and Texas (reach 607,150). These three regions account for the largest share of the active audience.

What other brands do Snowboard fans also like?

Beyond Snowboard itself, the audience over-indexes on Home construction (1.81×), Information technology consulting (8.38×), JDSU (3.45×), and Alaska (1.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Snowboard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.