Snowboard Audience in United States

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Snowboard has an estimated audience of 16,173,174 people in United States. 36.6% are female, 63.4% are male, average age 34.6. Top regions: California, New York, Texas. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Winter Olympic Games, Alpine skiing, Microblogging.

The average Snowboard fan in United States is 34.6 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Winter Olympic Games, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Snowboard audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Video game

Demographics of Snowboard fans

Demographic split for Snowboard audience in United States
MetricValue
Female36.6%
Male63.4%
Average age34.6
Estimated audience size16,173,174

Audience persona

The typical Snowboard fan in United States is more male, around 34.6 years old, with strong Sports Activity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Snowboard in United States
RegionReachAffinity
California2,308,4531.3×
New York973,3521.08×
Texas607,1500.44×
Pennsylvania574,4291.05×
Washington555,3901.71×
Colorado503,0531.97×
New Jersey476,4811.16×
Michigan463,8321.1×
Florida460,3640.42×
Illinois409,6290.76×
North Carolina406,2610.83×
Ohio382,3720.77×
Massachusetts360,6621.13×
Utah359,4592.48×
Virginia332,2430.84×
Arizona331,4901×
Minnesota317,5181.37×
Wisconsin266,6731.1×
Oregon265,3361.43×
Georgia251,2760.5×
Nevada246,7361.58×
Maryland222,7290.8×
Tennessee203,6630.63×
Indiana192,7110.65×
Idaho173,7892.14×
Connecticut172,7111.06×
South Carolina134,1750.55×
New Mexico128,8251.59×
Missouri121,6830.47×
Kentucky116,0360.57×
Iowa104,8170.79×
New Hampshire85,9001.35×
West Virginia76,4441.01×
Montana74,3691.66×
Oklahoma69,5540.39×
Alabama68,6710.3×
Louisiana66,0130.32×
Maine63,4661.1×
Alaska62,6751.81×
Kansas62,6130.49×
Nebraska52,3400.65×
Vermont51,6451.82×
Wyoming41,8851.75×
Rhode Island41,6900.81×
Hawaii41,3990.6×
Arkansas39,7990.3×
Mississippi35,3130.27×
South Dakota34,1470.91×
North Dakota31,4280.95×
Washington, District of Columbia31,1770.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Snowboard audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Winter Olympic Games20.38×Sports
Alpine skiing10.78×Sports
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Planet Fitness3.77×Sports
Burton Snowboards20.08×Sports
Diaper bag4.91×Kids & Family
Charles, Prince of Wales18.87×Politics & Society
Standup paddleboarding5.92×Sports
Bass guitar3.27×Music & Radio
Arc'teryx8.62×Fashion & Accessoires
Clarinet5.9×Music & Radio
Snowboarding5.66×Sports
Saxophone5.62×Music & Radio
Ski resort4×Travel & Leisure
FC Bayern Munich3.86×Sports
Superman1.5×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Snowboard audience
TraitClusterScore
Sports ActivityPOWER2.85
SustainabilityBALANCE2.44
LGBTQ+ IdentityOPEN1.79
Luxury OrientationPREMIUM1.76
Early Adopter MentalityPOWER1.71
Design AffinityPREMIUM1.57

Worldwide distribution

Worldwide audience distribution share by country for Snowboard
CountryShare
United States22.6%
Japan9.9%
Germany8.4%

See Snowboard audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Snowboard have in United States?

Snowboard has an estimated audience of 16,173,174 people in United States, concentrated in California and New York.

What is the gender split and age of Snowboard fans?

36.6% of Snowboard fans are female, 63.4% are male, with an average age of 34.6 years.

Which brands do Snowboard fans like most?

Snowboard fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Winter Olympic Games (20.38×) over the country average.

Where do Snowboard fans live in United States?

Snowboard fans in United States are most concentrated in California (reach 2,308,453), New York (reach 973,352), and Texas (reach 607,150). These three regions account for the largest share of the active audience.

What other brands do Snowboard fans also like?

Beyond Snowboard itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Winter Olympic Games (20.38×), Alpine skiing (10.78×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Snowboard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.