Rascasse Audience Intelligence

Snowboarding Audience in United States

A data profile of the people who buy, follow and care about Snowboarding in United States — modelled from more than twelve digital signal sources. Snowboarding has an estimated audience of 11,336,412 people in United States.

#50among Sport in United States#2069among Topic in United States#243in Sports

The average Snowboarding fan in United States is 37.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Online shopping, Snowboard, Winter sport, with strongest over-indexing on Online shopping (1.65× the country average).

Demographically, the Snowboarding audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Risk Appetite, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Snowboarding fan in United States is more male, around 37.4 years old, with strong Risk Appetite tendencies and a notable affinity for Online shopping.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Snowboarding profile in United States.

Audience size
11.3M
in United States
Gender
40.7%♀
59.3% male
Age
37.4
average years
Country rank
#3163
Topic in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Snowboarding fans

40.7% are female, 59.3% are male, average age 37.4.

Fig. 02

Gender split

40.7%
Female
59.3%
Male
Demographic split for Snowboarding audience in United States
MetricValue
Female40.7%
Male59.3%
Average age37.4
Estimated audience size11,336,412
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Snowboarding audience in United States
Age bracketShare%
16-1924%
20-2921%
30-3919%
40-4918%
50+17%
Fig. 04

Worldwide distribution

17.3%

of the worldwide Snowboarding audience comes from United States.

Worldwide audience distribution share by country for Snowboarding
CountryShare
United States17.3%
Japan10.4%
China6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Snowboarding audience in United States is strongest.

Fig. 05

Top regions by affinity

Snowboarding fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~40K1.90×
02Utah~200K1.89×
03Alaska~50K1.86×
04Idaho~100K1.78×
05Wyoming~30K1.61×
06Montana~50K1.54×
07Colorado~300K1.53×
08Minnesota~200K1.48×
09New Hampshire~60K1.44×
10Washington~300K1.37×
11Nevada~100K1.35×
12New Mexico~80K1.32×
13New Jersey~400K1.28×
14North Dakota~30K1.25×
15Pennsylvania~500K1.23×
16Michigan~400K1.23×
17Connecticut~100K1.23×
18Wisconsin~200K1.20×
19Massachusetts~300K1.19×
20Oregon~100K1.15×
21Maine~50K1.15×
22New York~700K1.10×
23South Dakota~30K1.07×
24California~1.5M1.05×
25West Virginia~50K0.97×
26Rhode Island~30K0.93×
27North Carolina~300K0.90×
28Virginia~200K0.90×
29Arizona~200K0.86×
30Ohio~300K0.84×
31Iowa~80K0.84×
32Delaware~30K0.84×
33Illinois~300K0.83×
34Maryland~200K0.82×
35Indiana~200K0.78×
36Nebraska~40K0.71×
37Kentucky~90K0.65×
38Hawaii~30K0.64×
39South Carolina~100K0.62×
40Tennessee~100K0.59×
41Kansas~50K0.57×
42Georgia~200K0.54×
43Missouri~100K0.52×
44Texas~500K0.51×
45Oklahoma~60K0.51×
46Arkansas~40K0.44×
47Florida~300K0.41×
48Alabama~60K0.41×
49Mississippi~40K0.41×
50Louisiana~50K0.37×
Fig. 06

Affinity by region

Affinity by region — Snowboarding, United States
0.37×1.00×1.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Snowboarding audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Snowboarding audience
#·InterestCategoryAffinity×
01SleddingSports5.23×
02SnowboardSports5.02×
03Winter sportSports3.65×
04Alpine skiingSports3.43×
05SkiSports2.87×
06SnowTravel & Leisure2.56×
07Ski resortTravel & Leisure2.52×
08Survival skillsPolitics & Society2.22×
09SkiingSports2.19×
10Turkey huntingSports2.12×
11Motorcycle racingCars & Mobility2.11×
12CaseyMusic & Radio2.05×
13Sports equipmentSports2.00×
14Trophy huntingSports1.98×
15ColoradoTravel & Leisure1.96×
16REIFashion & Accessoires1.90×
17Golf equipmentSports1.90×
18Online shoppingShopping1.65×
19BoatingTravel & Leisure1.63×
20AutomobilesCars & Mobility1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Snowboarding audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Snowboarding audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.57×
Sports ActivityPOWER1.46×
Luxury OrientationPREMIUM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Snowboarding audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.91×
SpiritualityBALANCE0.93×
Community OrientationOPEN0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Snowboarding have in United States?

Snowboarding has an estimated audience of 11,336,412 people in United States, concentrated in California and New York.

02

What is the gender split and age of Snowboarding fans?

40.7% of Snowboarding fans are female, 59.3% are male, with an average age of 37.4 years.

03

Which brands do Snowboarding fans like most?

Snowboarding fans show strongest brand affinity for Online shopping (1.65×), Snowboard (5.02×), and Winter sport (3.65×) over the country average.

04

Where do Snowboarding fans live in United States?

Snowboarding fans in United States are most concentrated in California (reach ~1.5M), New York (reach ~700K), and Texas (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Snowboarding fans also like?

Beyond Snowboarding itself, the audience over-indexes on Snowboard (5.02×), Winter sport (3.65×), Automobiles (1.55×), and Alpine skiing (3.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Snowboarding audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Snowboarding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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