Snowboarding Audience in United States

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Snowboarding has an estimated audience of 11,336,412 people in United States. 40.7% are female, 59.3% are male, average age 37.4. Top regions: California, New York, Texas. Top brand affinities: Online shopping, Snowboard, Winter sport, Automobiles, Alpine skiing.

The average Snowboarding fan in United States is 37.4 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Online shopping, Snowboard, Winter sport, with strongest over-indexing on Online shopping (1.65× the country average). Demographically, the Snowboarding audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Snowboarding fans

Demographic split for Snowboarding audience in United States
MetricValue
Female40.7%
Male59.3%
Average age37.4
Estimated audience size11,336,412

Audience persona

The typical Snowboarding fan in United States is more male, around 37.4 years old, with strong Sustainability tendencies and a notable affinity for Online shopping.

Top regions in United States

Top regions ranked by reach for Snowboarding in United States
RegionReachAffinity
California1,492,8141.2×
New York739,8571.17×
Texas492,9990.51×
Pennsylvania452,1381.18×
Michigan381,7751.29×
New Jersey364,8071.27×
Washington342,2441.5×
Illinois334,1540.88×
North Carolina308,5270.9×
Colorado306,1211.71×
Florida305,0100.4×
Ohio284,0920.81×
Massachusetts272,4961.22×
Minnesota252,6561.56×
Virginia249,6820.9×
Arizona214,3260.93×
Utah211,9332.09×
Wisconsin210,5701.23×
Georgia176,4930.51×
Nevada168,2741.53×
Oregon165,7631.28×
Maryland155,9000.8×
Indiana155,1670.75×
Connecticut142,6251.25×
Tennessee131,4540.58×
Idaho107,2521.89×
South Carolina94,7170.56×
Missouri89,9920.49×
Kentucky87,6150.62×
Iowa76,7550.82×
New Mexico75,2691.32×
New Hampshire63,7981.43×
Oklahoma56,8370.45×
Alabama51,6580.33×
Montana51,2971.63×
West Virginia47,4400.9×
Maine46,5591.15×
Louisiana44,6640.31×
Kansas44,2850.5×
Alaska41,5671.71×
Nebraska39,1290.69×
Vermont37,9871.91×
Arkansas31,9250.34×
Rhode Island30,0350.83×
Hawaii28,4800.58×
North Dakota26,1471.12×
South Dakota25,6320.98×
Wyoming25,4851.52×
Mississippi24,3100.26×
Delaware22,9380.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Snowboarding audience
BrandAffinityCategory
Online shopping1.65×Shopping
Snowboard5.02×Sports
Winter sport3.65×Sports
Automobiles1.55×Cars & Mobility
Alpine skiing3.43×Sports
Snow2.56×Travel & Leisure
Survival skills2.22×Politics & Society
Casey2.05×Music & Radio
Ski2.87×Sports
Sports equipment2×Sports
REI1.9×Fashion & Accessoires
Ski resort2.52×Travel & Leisure
Turkey hunting2.12×Sports
Skiing2.19×Sports
Boating1.63×Travel & Leisure
Motorcycle racing2.11×Cars & Mobility
Colorado1.96×Travel & Leisure
Trophy hunting1.98×Sports
Sledding5.23×Sports
Golf equipment1.9×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Snowboarding audience
TraitClusterScore
SustainabilityBALANCE1.76
Sports ActivityPOWER1.74
LGBTQ+ IdentityOPEN1.54
Luxury OrientationPREMIUM1.52
Early Adopter MentalityPOWER1.51
Design AffinityPREMIUM1.34

Worldwide distribution

Worldwide audience distribution share by country for Snowboarding
CountryShare
United States17.3%
Japan10.5%
China6.8%

See Snowboarding audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Snowboarding have in United States?

Snowboarding has an estimated audience of 11,336,412 people in United States, concentrated in California and New York.

What is the gender split and age of Snowboarding fans?

40.7% of Snowboarding fans are female, 59.3% are male, with an average age of 37.4 years.

Which brands do Snowboarding fans like most?

Snowboarding fans show strongest brand affinity for Online shopping (1.65×), Snowboard (5.02×), and Winter sport (3.65×) over the country average.

Where do Snowboarding fans live in United States?

Snowboarding fans in United States are most concentrated in California (reach 1,492,814), New York (reach 739,857), and Texas (reach 492,999). These three regions account for the largest share of the active audience.

What other brands do Snowboarding fans also like?

Beyond Snowboarding itself, the audience over-indexes on Snowboard (5.02×), Winter sport (3.65×), Automobiles (1.55×), and Alpine skiing (3.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Snowboarding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.