Track and field Audience in United States

Track and field logo

Track and field has an estimated audience of 33,878,722 people in United States. 48.0% are female, 52.0% are male, average age 38.0. Top regions: California, Texas, Florida. Top brand affinities: Renovation, New Balance, Road running, Nordstrom, LA Fitness.

The average Track and field fan in United States is 38.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Renovation, New Balance, Road running, with strongest over-indexing on Renovation (1.8× the country average). Demographically, the Track and field audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Track and field fans

Demographic split for Track and field audience in United States
MetricValue
Female48.0%
Male52.0%
Average age38.0
Estimated audience size33,878,722

Audience persona

The typical Track and field fan in United States is balanced, around 38.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Renovation.

Top regions in United States

Top regions ranked by reach for Track and field in United States
RegionReachAffinity
California4,501,4801.21×
Texas3,542,0531.22×
Florida2,570,9641.12×
New York1,752,4730.93×
Georgia1,595,7931.53×
Illinois1,434,3491.27×
Pennsylvania1,236,2491.08×
North Carolina1,073,9741.05×
Ohio1,022,2660.98×
New Jersey967,8831.12×
Virginia898,0411.09×
Michigan848,4670.96×
Maryland719,4261.24×
Washington688,7641.01×
Indiana656,4791.06×
Arizona558,7640.81×
Louisiana556,6531.27×
Massachusetts544,1760.82×
South Carolina543,9861.07×
Alabama536,9811.13×
Minnesota530,3671.09×
Missouri523,4780.96×
Wisconsin501,0950.98×
Utah493,4501.63×
Tennessee471,4550.69×
Oregon439,4361.13×
Connecticut383,3401.13×
Kentucky364,3790.86×
Colorado356,7540.67×
Mississippi344,1581.23×
Oklahoma321,8860.86×
Kansas307,1571.15×
Iowa284,2321.02×
Nevada279,4840.85×
Arkansas234,4930.84×
Nebraska210,8991.24×
Hawaii135,5600.93×
New Mexico135,2380.8×
West Virginia130,9420.83×
Idaho129,1310.76×
Delaware106,3241.14×
Washington, District of Columbia97,6140.96×
Montana95,4261.02×
New Hampshire86,7200.65×
South Dakota85,2791.09×
North Dakota83,8601.2×
Maine83,6880.69×
Rhode Island67,6200.63×
Alaska53,2540.73×
Vermont40,6010.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Track and field audience
BrandAffinityCategory
Renovation1.8×Home & Garden
New Balance2.43×Fashion & Accessoires
Road running2.5×Sports
Nordstrom1.52×Shopping
LA Fitness2.17×Sports
Nike1.79×Fashion & Accessoires
Streetwear1.71×Fashion & Accessoires
Wedding photography2.48×Technology & Electronics
Sprint (running)2.57×Sports
Winter sport2.16×Sports
Loan1.69×Business & Career
Alpine skiing2.37×Sports
Men's Fitness1.78×Sports
Long-distance running2.92×Sports
Balenciaga2.73×Fashion & Accessoires
Snowboard2.45×Sports
String instrument2.09×Music & Radio
Anthropologie1.89×Shopping
NBA playoffs1.59×Sports
Pork1.96×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Track and field audience
TraitClusterScore
Luxury OrientationPREMIUM2.07
Risk AppetiteTHRILL1.99
ExtroversionTHRILL1.34
Sports ActivityPOWER1.17
Social Media UsageJOY1.1
Early Adopter MentalityPOWER1.09

Worldwide distribution

Worldwide audience distribution share by country for Track and field
CountryShare
United States28.1%
Japan5.6%
United Kingdom4.9%

See Track and field audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Track and field have in United States?

Track and field has an estimated audience of 33,878,722 people in United States, concentrated in California and Texas.

What is the gender split and age of Track and field fans?

48.0% of Track and field fans are female, 52.0% are male, with an average age of 38.0 years.

Which brands do Track and field fans like most?

Track and field fans show strongest brand affinity for Renovation (1.8×), New Balance (2.43×), and Road running (2.5×) over the country average.

Where do Track and field fans live in United States?

Track and field fans in United States are most concentrated in California (reach 4,501,480), Texas (reach 3,542,053), and Florida (reach 2,570,964). These three regions account for the largest share of the active audience.

What other brands do Track and field fans also like?

Beyond Track and field itself, the audience over-indexes on New Balance (2.43×), Road running (2.5×), Nordstrom (1.52×), and LA Fitness (2.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Track and field. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.