Rascasse Audience Intelligence

Track and field Audience in United States

A data profile of the people who buy, follow and care about Track and field in United States — modelled from more than twelve digital signal sources. Track and field has an estimated audience of 33,878,722 people in United States.

#12among Sport in United States#535among Topic in United States#43in Sports

The average Track and field fan in United States is 38.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Renovation, New Balance, Nordstrom, with strongest over-indexing on Renovation (1.8× the country average).

Demographically, the Track and field audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Track and field fan in United States is balanced, around 38.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Renovation.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Track and field profile in United States.

Audience size
33.9M
in United States
Gender
48.0%♀
52.0% male
Age
38.0
average years
Country rank
#762
Topic in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Track and field fans

48.0% are female, 52.0% are male, average age 38.0.

Fig. 02

Gender split

48.0%
Female
52.0%
Male
Demographic split for Track and field audience in United States
MetricValue
Female48.0%
Male52.0%
Average age38.0
Estimated audience size33,878,722
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Track and field audience in United States
Age bracketShare%
16-1924%
20-2918%
30-3919%
40-4920%
50+18%
Fig. 04

Worldwide distribution

28.1%

of the worldwide Track and field audience comes from United States.

Worldwide audience distribution share by country for Track and field
CountryShare
United States28.1%
Japan5.6%
United Kingdom4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Track and field audience in United States is strongest.

Fig. 05

Top regions by affinity

Track and field fans by region: top regions in United States
#RegionReachAffinity×
01Utah~500K1.72×
02North Dakota~100K1.41×
03Georgia~1.5M1.37×
04South Dakota~100K1.22×
05Louisiana~500K1.21×
06Nebraska~200K1.20×
07Illinois~1.5M1.19×
08Kansas~300K1.19×
09Maryland~700K1.15×
10California~4M1.13×
11Mississippi~300K1.13×
12Delaware~100K1.13×
13Texas~3.5M1.12×
14Pennsylvania~1M1.09×
15New Jersey~900K1.09×
16Alabama~500K1.09×
17Oregon~400K1.07×
18Virginia~900K1.06×
19Montana~100K1.06×
20Minnesota~500K1.05×
21Florida~2.5M1.04×
22South Carolina~500K1.04×
23Connecticut~400K1.04×
24Indiana~600K1.02×
25North Carolina~1M1.01×
26Iowa~300K1.01×
27Washington~700K0.98×
28Ohio~1M0.96×
29Hawaii~100K0.96×
30Missouri~500K0.94×
31West Virginia~100K0.94×
32Washington, District of Columbia~90K0.93×
33Wisconsin~500K0.92×
34Alaska~70K0.92×
35Michigan~800K0.91×
36Kentucky~400K0.89×
37Oklahoma~300K0.88×
38Nevada~300K0.88×
39Idaho~100K0.88×
40New Mexico~100K0.87×
41New York~1.5M0.86×
42Arkansas~200K0.86×
43Vermont~50K0.84×
44Massachusetts~500K0.80×
45New Hampshire~100K0.80×
46Maine~100K0.79×
47Rhode Island~80K0.78×
48Arizona~500K0.77×
49Tennessee~500K0.70×
50Colorado~400K0.68×
Fig. 06

Affinity by region

Affinity by region — Track and field, United States
0.68×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Track and field audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Track and field audience
#·InterestCategoryAffinity×
01Long-distance runningSports2.92×
02BalenciagaFashion & Accessoires2.73×
03Sprint (running)Sports2.57×
04Road runningSports2.50×
05Wedding photographyTechnology & Electronics2.48×
06SnowboardSports2.45×
07New BalanceFashion & Accessoires2.43×
08Alpine skiingSports2.37×
09LA FitnessSports2.17×
10Winter sportSports2.16×
11String instrumentMusic & Radio2.09×
12AnthropologieShopping1.89×
13RenovationHome & Garden1.80×
14NikeFashion & Accessoires1.79×
15Men's FitnessSports1.78×
16StreetwearFashion & Accessoires1.71×
17LoanBusiness & Career1.69×
18NBA playoffsSports1.59×
19Staples Inc.Business & Career1.56×
20NordstromShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Track and field audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Track and field audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.44×
Sports ActivityPOWER1.40×
DIY MentalityTHRILL1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Track and field audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.69×
Urban LifestyleOPEN0.70×
PatriotismCONSERVATISM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Track and field have in United States?

Track and field has an estimated audience of 33,878,722 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Track and field fans?

48.0% of Track and field fans are female, 52.0% are male, with an average age of 38.0 years.

03

Which brands do Track and field fans like most?

Track and field fans show strongest brand affinity for Renovation (1.8×), New Balance (2.43×), and Nordstrom (1.52×) over the country average.

04

Where do Track and field fans live in United States?

Track and field fans in United States are most concentrated in California (reach ~4M), Texas (reach ~3.5M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Track and field fans also like?

Beyond Track and field itself, the audience over-indexes on New Balance (2.43×), Nordstrom (1.52×), Road running (2.5×), and Nike (1.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Track and field audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Track and field. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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