A data profile of the people who buy, follow and care about Snowboard in Spain — modelled from more than twelve digital signal sources. Snowboard has an estimated audience of 2,367,432 people in Spain.
Snowboard has an estimated audience of 2,367,432 people in Spain. 40.9% are female, 59.1% are male, average age 37.7. Top brand affinities: Gymnastics, Alpine skiing, Physical fitness, Birkenstock, Ski resort.
Top brand affinities include Gymnastics, Alpine skiing, Physical fitness, with strongest over-indexing on Gymnastics (5.88× the country average).
Demographically, the Snowboard audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality.
The typical Snowboard fan in Spain is more male, around 37.7 years old, with strong Sports Activity tendencies and a notable affinity for Gymnastics.
The key figures that characterise the Snowboard profile in Spain.
40.9% are female, 59.1% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 40.9% |
| Male | 59.1% |
| Average age | 37.7 |
| Estimated audience size | 2,367,432 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 17% |
of the worldwide Snowboard audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.5% |
| Japan | 9.9% |
| Germany | 8.4% |
The strongest cross-interests of the Snowboard audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FIS Alpine Ski World Cup | Sports | 8.66× | ||
| 02 | Alpine skiing | Sports | 7.20× | ||
| 03 | Birkenstock | Fashion & Accessoires | 6.06× | ||
| 04 | Gymnastics | Sports | 5.88× | ||
| 05 | Half marathon | Sports | 5.32× | ||
| 06 | The Timberland Company | Fashion & Accessoires | 5.05× | ||
| 07 | Ski resort | Travel & Leisure | 4.49× | ||
| 08 | Snowboarding | Sports | 4.00× | ||
| 09 | Outdoors | Travel & Leisure | 3.36× | ||
| 10 | Extreme sport | Sports | 2.73× | ||
| 11 | Motorcycle accessories | Cars & Mobility | 2.65× | ||
| 12 | CrossFit | Sports | 2.62× | ||
| 13 | Travel photography | Technology & Electronics | 2.24× | ||
| 14 | Haute couture | Fashion & Accessoires | 2.11× | ||
| 15 | Apartment | Business & Career | 1.92× | ||
| 16 | Physical fitness | Sports | 1.84× | ||
| 17 | Toys | Games | 1.82× | ||
| 18 | Personal finance | Business & Career | 1.62× | ||
| 19 | TikTok | Internet & Social Media | 1.55× | ||
| 20 | Beaches | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 2.20× | |
| Early Adopter Mentality | POWER | 1.72× | |
| Risk Appetite | THRILL | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.65× | |
| Spirituality | BALANCE | 0.66× | |
| Tradition | CONSERVATISM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Snowboard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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