Haute couture Audience in Spain
Haute couture has an estimated audience of 5,436,930 people in Spain. 71.5% are female, 28.5% are male, average age 42.5. Top regions: Catalonia, Community of Madrid, Andalusia. Top brand affinities: El Economista, Lacoste, Trousers, Undergarment, Calvin Klein.
The average Haute couture fan in Spain is 42.5 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Community of Madrid, Andalusia. Top brand affinities include El Economista, Lacoste, Trousers, with strongest over-indexing on El Economista (2.59× the country average). Demographically, the Haute couture audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Luxury Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Haute couture fans
| Metric | Value |
|---|---|
| Female | 71.5% |
| Male | 28.5% |
| Average age | 42.5 |
| Estimated audience size | 5,436,930 |
Audience persona
The typical Haute couture fan in Spain is more female, around 42.5 years old, with strong Luxury Orientation tendencies and a notable affinity for El Economista.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 1,361,295 | 1.38× |
| Community of Madrid | 1,311,822 | 1.43× |
| Andalusia | 1,211,018 | 1.13× |
| Comunidad Valenciana | 679,415 | 1.11× |
| Canary Islands | 316,121 | 1.17× |
| Galicia | 239,271 | 0.94× |
| Balearic Islands | 197,531 | 1.29× |
| Castile and León | 189,926 | 0.8× |
| Basque Autonomous Country | 180,667 | 0.89× |
| Region of Murcia | 169,576 | 0.91× |
| Castilla-La Mancha | 160,844 | 0.73× |
| Principality of Asturias | 92,991 | 0.73× |
| Aragon | 92,673 | 0.65× |
| Extremadura | 78,311 | 0.67× |
| La Rioja | 58,188 | 1.64× |
| Cantabria | 53,880 | 0.79× |
| Navarre | 50,404 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| El Economista | 2.59× | News |
| Lacoste | 3.36× | Fashion & Accessoires |
| Trousers | 2.11× | Fashion & Accessoires |
| Undergarment | 1.97× | Fashion & Accessoires |
| Calvin Klein | 3.07× | Fashion & Accessoires |
| Stradivarius | 1.96× | Shopping |
| Uniqlo | 2.49× | Shopping |
| Ring (jewellery) | 2.89× | Fashion & Accessoires |
| Balenciaga | 3.43× | Fashion & Accessoires |
| Sneakers (footwear) | 2.2× | Fashion & Accessoires |
| Hermès | 3.08× | Fashion & Accessoires |
| Healthy diet | 1.82× | Health |
| Foodie | 1.97× | Food & Beverages |
| Parfois (fashion accessories) | 1.9× | Fashion & Accessoires |
| Deal of the day | 2.13× | Shopping |
| Hipercor | 2.14× | Shopping |
| Ready-to-wear | 3.52× | Fashion & Accessoires |
| Expensive Taste | 3.02× | Business & Career |
| Discount stores | 1.55× | Shopping |
| Yves Saint Laurent | 3.34× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.41 |
| DIY Mentality | THRILL | 1.24 |
| Design Affinity | PREMIUM | 1.11 |
| Indulgence | JOY | 1.1 |
| Early Adopter Mentality | POWER | 1.1 |
| Quality Awareness | PREMIUM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.0% |
| Italy | 8.8% |
| Japan | 6.5% |
See Haute couture audiences in other countries
More Fashion & Accessoires audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Haute couture have in Spain?
Haute couture has an estimated audience of 5,436,930 people in Spain, concentrated in Catalonia and Community of Madrid.
What is the gender split and age of Haute couture fans?
71.5% of Haute couture fans are female, 28.5% are male, with an average age of 42.5 years.
Which brands do Haute couture fans like most?
Haute couture fans show strongest brand affinity for El Economista (2.59×), Lacoste (3.36×), and Trousers (2.11×) over the country average.
Where do Haute couture fans live in Spain?
Haute couture fans in Spain are most concentrated in Catalonia (reach 1,361,295), Community of Madrid (reach 1,311,822), and Andalusia (reach 1,211,018). These three regions account for the largest share of the active audience.
What other brands do Haute couture fans also like?
Beyond Haute couture itself, the audience over-indexes on Lacoste (3.36×), Trousers (2.11×), Undergarment (1.97×), and Calvin Klein (3.07×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Haute couture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.