Haute couture Audience in United States

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Haute couture has an estimated audience of 23,904,595 people in United States. 65.7% are female, 34.3% are male, average age 37.5. Top regions: California, Texas, New York. Top brand affinities: Macy's, IKEA, Natural skin care, Sportswear (activewear), Luxury goods.

The average Haute couture fan in United States is 37.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Macy's, IKEA, Natural skin care, with strongest over-indexing on Macy's (2.35× the country average). Demographically, the Haute couture audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Haute couture fans

Demographic split for Haute couture audience in United States
MetricValue
Female65.7%
Male34.3%
Average age37.5
Estimated audience size23,904,595

Audience persona

The typical Haute couture fan in United States is more female, around 37.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Macy's.

Top regions in United States

Top regions ranked by reach for Haute couture in United States
RegionReachAffinity
California4,523,6011.72×
Texas1,995,0880.97×
New York1,961,7731.47×
Florida1,676,7501.04×
Illinois864,8511.09×
Pennsylvania858,3691.07×
Georgia844,1651.15×
North Carolina731,3851.02×
Virginia709,9501.22×
New Jersey692,6921.14×
Ohio651,6020.88×
Washington634,6911.32×
Michigan585,3800.94×
Massachusetts579,0591.23×
Arizona527,0581.08×
Maryland483,7371.18×
Tennessee449,4270.94×
Colorado401,1251.06×
Missouri381,3430.99×
Indiana373,7380.86×
Oregon341,5001.25×
Minnesota321,8230.94×
South Carolina312,1510.87×
Wisconsin310,3650.86×
Alabama305,1900.91×
Louisiana302,3020.98×
Connecticut276,0031.15×
Kentucky256,5100.86×
Utah255,2031.19×
Oklahoma224,8020.85×
Nevada212,9980.92×
Kansas190,6311.01×
Arkansas171,0140.87×
Iowa161,0680.82×
Mississippi142,5000.72×
Hawaii124,7131.21×
Idaho107,6820.9×
New Mexico102,7030.86×
Washington, District of Columbia99,2761.38×
Nebraska98,2470.82×
New Hampshire90,1290.96×
Maine83,6950.98×
Rhode Island82,1041.08×
West Virginia78,4270.7×
Delaware61,0270.93×
Montana49,3740.74×
Alaska43,2510.85×
Vermont42,8001.02×
South Dakota38,9870.71×
North Dakota30,1960.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Haute couture audience
BrandAffinityCategory
Macy's2.35×Shopping
IKEA2.41×Home & Garden
Natural skin care3.36×Beauty & Wellness
Sportswear (activewear)2.25×Fashion & Accessoires
Luxury goods1.57×Fashion & Accessoires
Men's clothing1.99×Fashion & Accessoires
Women's clothing1.64×Fashion & Accessoires
Necklace2.73×Fashion & Accessoires
Fragrances1.82×Beauty & Wellness
Trousers1.95×Fashion & Accessoires
Old Navy1.65×Fashion & Accessoires
Healthy diet1.91×Health
Louis Vuitton2.32×Fashion & Accessoires
NBA playoffs2.16×Sports
Ring (jewellery)2.74×Fashion & Accessoires
Undergarment1.72×Fashion & Accessoires
Outdoor enthusiast1.91×Sports
Marshalls1.7×Fashion & Accessoires
Wedding dress2.74×Fashion & Accessoires
Balenciaga3.28×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Haute couture audience
TraitClusterScore
Luxury OrientationPREMIUM1.67
Design AffinityPREMIUM1.66
LGBTQ+ IdentityOPEN1.63
ExtroversionTHRILL1.42
SustainabilityBALANCE1.39
Early Adopter MentalityPOWER1.31

Worldwide distribution

Worldwide audience distribution share by country for Haute couture
CountryShare
United States15.0%
Italy8.8%
Japan6.5%

See Haute couture audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Haute couture have in United States?

Haute couture has an estimated audience of 23,904,595 people in United States, concentrated in California and Texas.

What is the gender split and age of Haute couture fans?

65.7% of Haute couture fans are female, 34.3% are male, with an average age of 37.5 years.

Which brands do Haute couture fans like most?

Haute couture fans show strongest brand affinity for Macy's (2.35×), IKEA (2.41×), and Natural skin care (3.36×) over the country average.

Where do Haute couture fans live in United States?

Haute couture fans in United States are most concentrated in California (reach 4,523,601), Texas (reach 1,995,088), and New York (reach 1,961,773). These three regions account for the largest share of the active audience.

What other brands do Haute couture fans also like?

Beyond Haute couture itself, the audience over-indexes on IKEA (2.41×), Natural skin care (3.36×), Sportswear (activewear) (2.25×), and Luxury goods (1.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Haute couture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.