Rascasse Audience Intelligence

Undergarment Audience in United States

A data profile of the people who buy, follow and care about Undergarment in United States — modelled from more than twelve digital signal sources. Undergarment has an estimated audience of 52,373,730 people in United States.

#276among Topic in United States#14in Fashion & Accessoires

The average Undergarment fan in United States is 41.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Trousers, Men's clothing, Lingerie, with strongest over-indexing on Trousers (1.98× the country average).

Demographically, the Undergarment audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Indulgence, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Undergarment fan in United States is more female, around 41.5 years old, with strong Indulgence tendencies and a notable affinity for Trousers.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Undergarment profile in United States.

Audience size
52.4M
in United States
Gender
62.5%♀
37.5% male
Age
41.5
average years
Country rank
#377
Topic in United States
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Undergarment fans

62.5% are female, 37.5% are male, average age 41.5.

Fig. 02

Gender split

62.5%
Female
37.5%
Male
Demographic split for Undergarment audience in United States
MetricValue
Female62.5%
Male37.5%
Average age41.5
Estimated audience size52,373,730
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Undergarment audience in United States
Age bracketShare%
16-1913%
20-2919%
30-3921%
40-4923%
50+24%
Fig. 04

Worldwide distribution

21.5%

of the worldwide Undergarment audience comes from United States.

Worldwide audience distribution share by country for Undergarment
CountryShare
United States21.5%
Italy5.9%
United Kingdom4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Undergarment audience in United States is strongest.

Fig. 05

Top regions by affinity

Undergarment fans by region: top regions in United States
#RegionReachAffinity×
01California~9M1.58×
02Texas~6.5M1.48×
03Hawaii~300K1.45×
04Nevada~700K1.29×
05Arizona~1.5M1.26×
06Georgia~2M1.24×
07New Jersey~1.5M1.15×
08Maryland~1M1.13×
09New York~3.5M1.12×
10Louisiana~700K1.10×
11Washington~1M1.09×
12Florida~4M1.08×
13Mississippi~500K1.07×
14Illinois~2M1.06×
15Virginia~1.5M1.06×
16North Carolina~1.5M1.05×
17New Mexico~300K1.05×
18Alaska~100K1.05×
19Arkansas~400K1.04×
20Minnesota~800K1.03×
21Kansas~400K1.03×
22South Carolina~800K1.01×
23Oregon~600K1.01×
24Alabama~700K1.00×
25Oklahoma~600K1.00×
26Connecticut~500K1.00×
27Nebraska~300K0.99×
28South Dakota~100K0.99×
29Indiana~900K0.98×
30North Dakota~100K0.98×
31Delaware~100K0.97×
32Kentucky~600K0.95×
33Tennessee~1M0.93×
34Rhode Island~200K0.93×
35Pennsylvania~1.5M0.92×
36Massachusetts~900K0.92×
37Iowa~400K0.92×
38Missouri~800K0.91×
39Vermont~80K0.91×
40Utah~400K0.90×
41Idaho~200K0.90×
42Michigan~1M0.89×
43Colorado~700K0.89×
44Washington, District of Columbia~100K0.89×
45Wisconsin~700K0.87×
46West Virginia~200K0.87×
47Ohio~1.5M0.86×
48Maine~200K0.86×
49Montana~100K0.86×
50New Hampshire~200K0.84×
Fig. 06

Affinity by region

Affinity by region — Undergarment, United States
0.84×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Undergarment audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Undergarment audience
#·InterestCategoryAffinity×
01MothercareKids & Family3.25×
02Child developmentBusiness & Career2.97×
03Baby foodKids & Family2.39×
04LingerieFashion & Accessoires2.24×
05TrousersFashion & Accessoires1.98×
06Obsessed (2009 film)Movies & TV1.93×
07SwimsuitFashion & Accessoires1.84×
08SkirtFashion & Accessoires1.83×
09SunglassesFashion & Accessoires1.81×
10WholesaleFashion & Accessoires1.81×
11Deal of the dayShopping1.77×
12Men's clothingFashion & Accessoires1.75×
13Western wearFashion & Accessoires1.73×
14Haute coutureFashion & Accessoires1.72×
15Cyber MondayShopping1.65×
16Decorative artsArts & Culture1.63×
17Britney SpearsMusic & Radio1.57×
18HatFashion & Accessoires1.55×
19HairstyleBeauty & Wellness1.50×
20LeatherFashion & Accessoires1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Undergarment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Undergarment audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.39×
ExtroversionTHRILL1.32×
Price SensitivityPREMIUM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Undergarment audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.76×
Social Media UsageJOY0.86×
Urban LifestyleOPEN0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Undergarment have in United States?

Undergarment has an estimated audience of 52,373,730 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Undergarment fans?

62.5% of Undergarment fans are female, 37.5% are male, with an average age of 41.5 years.

03

Which brands do Undergarment fans like most?

Undergarment fans show strongest brand affinity for Trousers (1.98×), Men's clothing (1.75×), and Lingerie (2.24×) over the country average.

04

Where do Undergarment fans live in United States?

Undergarment fans in United States are most concentrated in California (reach ~9M), Texas (reach ~6.5M), and Florida (reach ~4M). These three regions account for the largest share of the active audience.

05

What other brands do Undergarment fans also like?

Beyond Undergarment itself, the audience over-indexes on Men's clothing (1.75×), Lingerie (2.24×), Child development (2.97×), and Sunglasses (1.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Undergarment audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Undergarment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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