Undergarment Audience in United States

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Undergarment has an estimated audience of 52,373,730 people in United States. 62.5% are female, 37.5% are male, average age 41.5. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Kia Sportage, Microblogging, Singer-songwriter.

The average Undergarment fan in United States is 41.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Kia Sportage, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Undergarment audience skews more female with an average age of 41.5, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Undergarment fans

Demographic split for Undergarment audience in United States
MetricValue
Female62.5%
Male37.5%
Average age41.5
Estimated audience size52,373,730

Audience persona

The typical Undergarment fan in United States is more female, around 41.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Undergarment in United States
RegionReachAffinity
California9,723,3601.69×
Texas7,062,5581.57×
Florida3,996,8011.13×
New York3,494,6011.19×
Georgia2,084,5201.29×
Illinois1,964,0311.13×
North Carolina1,741,1201.1×
Pennsylvania1,628,9760.92×
New Jersey1,607,6651.21×
Arizona1,421,4831.33×
Virginia1,378,4061.08×
Ohio1,372,0330.85×
Michigan1,229,5640.9×
Washington1,190,9501.13×
Maryland1,045,8581.16×
Tennessee1,018,7720.97×
Massachusetts961,6340.93×
Indiana959,2361×
South Carolina829,4141.05×
Minnesota791,2771.05×
Louisiana773,5431.15×
Missouri757,1890.9×
Alabama737,8711.01×
Colorado707,9080.86×
Nevada705,4551.39×
Wisconsin683,8050.87×
Kentucky637,0890.97×
Oregon634,6671.06×
Oklahoma591,2201.02×
Connecticut535,6481.02×
Mississippi465,1521.08×
Arkansas447,6691.04×
Utah407,5580.87×
Kansas403,9530.98×
Hawaii370,1131.64×
Iowa361,6660.84×
New Mexico273,9661.04×
Nebraska223,7650.85×
Idaho206,8550.79×
West Virginia177,7800.73×
Rhode Island141,4470.85×
Washington, District of Columbia133,5320.85×
Delaware131,7370.91×
New Hampshire125,9760.61×
Maine115,9170.62×
Alaska99,3500.89×
South Dakota94,6430.78×
Montana89,7000.62×
North Dakota83,2340.77×
Vermont66,7780.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Undergarment audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Kia Sportage34.86×Cars & Mobility
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Honda HR-V22.97×Cars & Mobility
Pre-school playgroup25.37×Kids & Family
Charles, Prince of Wales18.87×Politics & Society
Jeep Grand Cherokee6.28×Cars & Mobility
Houston Astros4.59×Sports
Hobby Lobby2.11×Home & Garden
MSN2.02×News
Payment card8.17×Fashion & Accessoires
Men's clothing1.96×Fashion & Accessoires
Livemusic2.4×Music & Radio
Aldi1.73×Shopping
Staples (Canada)2.24×Business & Career
Trousers1.94×Fashion & Accessoires
Best Buy1.67×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Undergarment audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.78
SustainabilityBALANCE1.41
ExtroversionTHRILL1.4
Price SensitivityPREMIUM1.17
Sports ActivityPOWER1.14
Luxury OrientationPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for Undergarment
CountryShare
United States21.5%
Italy5.9%
United Kingdom4.8%

See Undergarment audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Undergarment have in United States?

Undergarment has an estimated audience of 52,373,730 people in United States, concentrated in California and Texas.

What is the gender split and age of Undergarment fans?

62.5% of Undergarment fans are female, 37.5% are male, with an average age of 41.5 years.

Which brands do Undergarment fans like most?

Undergarment fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Kia Sportage (34.86×) over the country average.

Where do Undergarment fans live in United States?

Undergarment fans in United States are most concentrated in California (reach 9,723,360), Texas (reach 7,062,558), and Florida (reach 3,996,801). These three regions account for the largest share of the active audience.

What other brands do Undergarment fans also like?

Beyond Undergarment itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Kia Sportage (34.86×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Undergarment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.