A data profile of the people who buy, follow and care about Undergarment in Brazil — modelled from more than twelve digital signal sources. Undergarment has an estimated audience of 10,051,154 people in Brazil.
Undergarment has an estimated audience of 10,051,154 people in Brazil. 74.0% are female, 26.0% are male, average age 41.2. Top brand affinities: Instagram, Shopping malls, Rock music, Fragrances, Medicine.
Top brand affinities include Instagram, Shopping malls, Rock music, with strongest over-indexing on Instagram (1.71× the country average).
Demographically, the Undergarment audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Design Affinity, Creativity.
The typical Undergarment fan in Brazil is more female, around 41.2 years old, with strong Design Affinity tendencies and a notable affinity for Instagram.
The key figures that characterise the Undergarment profile in Brazil.
74.0% are female, 26.0% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 74.0% |
| Male | 26.0% |
| Average age | 41.2 |
| Estimated audience size | 10,051,154 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Undergarment audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 21.5% |
| Italy | 5.9% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Undergarment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Unisex | Fashion & Accessoires | 3.05× | ||
| 02 | Lingerie | Fashion & Accessoires | 2.12× | ||
| 03 | Dafiti | Fashion & Accessoires | 1.99× | ||
| 04 | Lojas Renner | Fashion & Accessoires | 1.86× | ||
| 05 | Nike | Fashion & Accessoires | 1.83× | ||
| 06 | Internet & Social Media | 1.71× | |||
| 07 | Fragrances | Beauty & Wellness | 1.71× | ||
| 08 | Rock music | Music & Radio | 1.70× | ||
| 09 | Shopping malls | Shopping | 1.69× | ||
| 10 | Handbags | Fashion & Accessoires | 1.69× | ||
| 11 | Pop music | Music & Radio | 1.67× | ||
| 12 | mulheres | Movies & TV | 1.66× | ||
| 13 | Hip hop music | Music & Radio | 1.65× | ||
| 14 | Boutiques | Fashion & Accessoires | 1.64× | ||
| 15 | Medicine | Business & Career | 1.63× | ||
| 16 | Beauty salons | Beauty & Wellness | 1.62× | ||
| 17 | Furniture | Home & Garden | 1.59× | ||
| 18 | Drop shipping | Shopping | 1.55× | ||
| 19 | Coritiba Foot Ball Club | Sports | 1.53× | ||
| 20 | Personal care | Health | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.48× | |
| Creativity | OPEN | 1.45× | |
| Sustainability | BALANCE | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.69× | |
| Spirituality | BALANCE | 0.80× | |
| Tradition | CONSERVATISM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Undergarment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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