Undergarment Audience in Brazil
Undergarment has an estimated audience of 10,051,154 people in Brazil. 74.0% are female, 26.0% are male, average age 41.2. Top brand affinities: Smart device, Polo Ralph Lauren, Drop shipping, Electrolux, Havaianas.
Top brand affinities include Smart device, Polo Ralph Lauren, Drop shipping, with strongest over-indexing on Smart device (9.29× the country average). Demographically, the Undergarment audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Design Affinity, Creativity.
Category: Fashion & Accessoires · Type: Topic
Demographics of Undergarment fans
| Metric | Value |
|---|---|
| Female | 74.0% |
| Male | 26.0% |
| Average age | 41.2 |
| Estimated audience size | 10,051,154 |
Audience persona
The typical Undergarment fan in Brazil is more female, around 41.2 years old, with strong Design Affinity tendencies and a notable affinity for Smart device.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Smart device | 9.29× | Technology & Electronics |
| Polo Ralph Lauren | 17.61× | Fashion & Accessoires |
| Drop shipping | 1.97× | Shopping |
| Electrolux | 2.31× | Home & Garden |
| Havaianas | 2.53× | Fashion & Accessoires |
| Sport Club do Recife | 1.99× | Sports |
| Telegram | 2.16× | Internet & Social Media |
| Lingerie | 2.01× | Fashion & Accessoires |
| Nike | 2.1× | Fashion & Accessoires |
| Children's clothing | 1.81× | Fashion & Accessoires |
| Dafiti | 1.91× | Fashion & Accessoires |
| Anti-aging cream | 2.11× | Beauty & Wellness |
| Real property | 1.64× | Home & Garden |
| TripAdvisor | 2.11× | Travel & Leisure |
| BTS | 2.08× | Music & Radio |
| Steam | 2.1× | Games |
| Art jewelry | 1.98× | Fashion & Accessoires |
| Handbags | 1.62× | Fashion & Accessoires |
| Bikini | 1.87× | Fashion & Accessoires |
| Xiaomi | 2.22× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.42 |
| Creativity | OPEN | 1.39 |
| Quality Awareness | PREMIUM | 1.36 |
| Luxury Orientation | PREMIUM | 1.34 |
| Healthy Lifestyle | BALANCE | 1.22 |
| Mindfulness | BALANCE | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.5% |
| Italy | 5.9% |
| United Kingdom | 4.8% |
See Undergarment audiences in other countries
More Fashion & Accessoires audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Undergarment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.