Rascasse Audience Intelligence

Undergarment Audience in France

A data profile of the people who buy, follow and care about Undergarment in France — modelled from more than twelve digital signal sources. Undergarment has an estimated audience of 9,079,248 people in France.

Undergarment has an estimated audience of 9,079,248 people in France. 67.0% are female, 33.0% are male, average age 42.7. Top brand affinities: Child development, Luxury goods, Cosmetics, Kindergarten, Fendi.

Top brand affinities include Child development, Luxury goods, Cosmetics, with strongest over-indexing on Child development (6.05× the country average).

Demographically, the Undergarment audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Patriotism, Community Orientation.

The typical Undergarment fan in France is more female, around 42.7 years old, with strong Patriotism tendencies and a notable affinity for Child development.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Undergarment profile in France.

Audience size
9.1M
in France
Gender
67.0%
33.0% male
Age
42.7
average years
Country rank
#298
Topic in France
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Undergarment fans

67.0% are female, 33.0% are male, average age 42.7.

Fig. 02

Gender split

67.0%
Female
33.0%
Male
Demographic split for Undergarment audience in France
MetricValue
Female67.0%
Male33.0%
Average age42.7
Estimated audience size9,079,248
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Undergarment audience in France
Age bracketShare%
16-1910%
20-2920%
30-3921%
40-4923%
50+27%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Undergarment audience comes from France.

Worldwide audience distribution share by country for Undergarment
CountryShare
United States21.5%
Italy5.9%
United Kingdom4.8%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Undergarment audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Undergarment audience
#·InterestCategoryAffinity×
01Child developmentBusiness & Career6.05×
02MothercareKids & Family6.05×
03Jimmy ChooFashion & Accessoires5.66×
04Bottega VenetaFashion & Accessoires5.03×
05OyshoFashion & Accessoires5.02×
06FendiFashion & Accessoires4.52×
07KindergartenKids & Family3.66×
08Deal of the dayShopping3.14×
09Ralph LaurenFashion & Accessoires3.08×
10LeatherFashion & Accessoires2.33×
11MilkFood & Beverages2.31×
12Haute coutureFashion & Accessoires2.25×
13KitchenHome & Garden2.21×
14LingerieFashion & Accessoires1.90×
15Luxury goodsFashion & Accessoires1.88×
16ApartmentBusiness & Career1.87×
17Music videosMusic & Radio1.81×
18CosmeticsBeauty & Wellness1.66×
19Real propertyHome & Garden1.60×
20MonoprixShopping1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Undergarment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Undergarment audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.00×
Community OrientationOPEN1.73×
MindfulnessBALANCE1.64×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Undergarment audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.79×
Social Media UsageJOY0.87×
Convenience OrientationPREMIUM0.97×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in France who actively search for Undergarment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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