A data profile of the people who buy, follow and care about Undergarment in France — modelled from more than twelve digital signal sources. Undergarment has an estimated audience of 9,079,248 people in France.
Undergarment has an estimated audience of 9,079,248 people in France. 67.0% are female, 33.0% are male, average age 42.7. Top brand affinities: Child development, Luxury goods, Cosmetics, Kindergarten, Fendi.
Top brand affinities include Child development, Luxury goods, Cosmetics, with strongest over-indexing on Child development (6.05× the country average).
Demographically, the Undergarment audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Patriotism, Community Orientation.
The typical Undergarment fan in France is more female, around 42.7 years old, with strong Patriotism tendencies and a notable affinity for Child development.
The key figures that characterise the Undergarment profile in France.
67.0% are female, 33.0% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 67.0% |
| Male | 33.0% |
| Average age | 42.7 |
| Estimated audience size | 9,079,248 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 27% |
of the worldwide Undergarment audience comes from France.
| Country | Share |
|---|---|
| United States | 21.5% |
| Italy | 5.9% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Undergarment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Child development | Business & Career | 6.05× | ||
| 02 | Mothercare | Kids & Family | 6.05× | ||
| 03 | Jimmy Choo | Fashion & Accessoires | 5.66× | ||
| 04 | Bottega Veneta | Fashion & Accessoires | 5.03× | ||
| 05 | Oysho | Fashion & Accessoires | 5.02× | ||
| 06 | Fendi | Fashion & Accessoires | 4.52× | ||
| 07 | Kindergarten | Kids & Family | 3.66× | ||
| 08 | Deal of the day | Shopping | 3.14× | ||
| 09 | Ralph Lauren | Fashion & Accessoires | 3.08× | ||
| 10 | Leather | Fashion & Accessoires | 2.33× | ||
| 11 | Milk | Food & Beverages | 2.31× | ||
| 12 | Haute couture | Fashion & Accessoires | 2.25× | ||
| 13 | Kitchen | Home & Garden | 2.21× | ||
| 14 | Lingerie | Fashion & Accessoires | 1.90× | ||
| 15 | Luxury goods | Fashion & Accessoires | 1.88× | ||
| 16 | Apartment | Business & Career | 1.87× | ||
| 17 | Music videos | Music & Radio | 1.81× | ||
| 18 | Cosmetics | Beauty & Wellness | 1.66× | ||
| 19 | Real property | Home & Garden | 1.60× | ||
| 20 | Monoprix | Shopping | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Community Orientation | OPEN | 1.73× | |
| Mindfulness | BALANCE | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.79× | |
| Social Media Usage | JOY | 0.87× | |
| Convenience Orientation | PREMIUM | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Undergarment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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