A data profile of the people who buy, follow and care about Undergarment in Spain — modelled from more than twelve digital signal sources. Undergarment has an estimated audience of 8,704,478 people in Spain.
Undergarment has an estimated audience of 8,704,478 people in Spain. 74.4% are female, 25.6% are male, average age 43.7. Top brand affinities: Volunteering, Zara Home, Oysho, Deal of the day, Massimo Dutti.
Top brand affinities include Volunteering, Zara Home, Oysho, with strongest over-indexing on Volunteering (3.06× the country average).
Demographically, the Undergarment audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Indulgence, Price Sensitivity.
The typical Undergarment fan in Spain is more female, around 43.7 years old, with strong Indulgence tendencies and a notable affinity for Volunteering.
The key figures that characterise the Undergarment profile in Spain.
74.4% are female, 25.6% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 74.4% |
| Male | 25.6% |
| Average age | 43.7 |
| Estimated audience size | 8,704,478 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 28% | |
| 50+ | 26% |
of the worldwide Undergarment audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.5% |
| Italy | 5.9% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Undergarment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Baby food | Kids & Family | 3.29× | ||
| 02 | Volunteering | Politics & Society | 3.06× | ||
| 03 | Ralph Lauren | Fashion & Accessoires | 3.00× | ||
| 04 | Rayo Vallecano | Travel & Leisure | 2.96× | ||
| 05 | Massimo Dutti | Shopping | 2.70× | ||
| 06 | Flower bouquet | Home & Garden | 2.61× | ||
| 07 | Zara Home | Home & Garden | 2.59× | ||
| 08 | Oysho | Fashion & Accessoires | 2.44× | ||
| 09 | Deal of the day | Shopping | 2.44× | ||
| 10 | Real property | Home & Garden | 2.16× | ||
| 11 | Leather | Fashion & Accessoires | 2.15× | ||
| 12 | Lingerie | Fashion & Accessoires | 2.08× | ||
| 13 | Bikini | Fashion & Accessoires | 2.08× | ||
| 14 | Anti-aging cream | Beauty & Wellness | 2.00× | ||
| 15 | Haute couture | Fashion & Accessoires | 1.97× | ||
| 16 | Mango | Shopping | 1.97× | ||
| 17 | Flower | Home & Garden | 1.80× | ||
| 18 | Sunglasses | Fashion & Accessoires | 1.77× | ||
| 19 | Pizza | Food & Beverages | 1.71× | ||
| 20 | Coches.net | Cars & Mobility | 1.70× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.37× | |
| Price Sensitivity | PREMIUM | 1.30× | |
| Pet Ownership | JOY | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.48× | |
| Need for Security | CONSERVATISM | 0.78× | |
| Social Media Usage | JOY | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Undergarment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.