Undergarment Audience in Spain
Undergarment has an estimated audience of 8,704,478 people in Spain. 74.4% are female, 25.6% are male, average age 43.7. Top brand affinities: Livemusic, Local food, Hair conditioner, Zara Home, S.S.C. Napoli.
Top brand affinities include Livemusic, Local food, Hair conditioner, with strongest over-indexing on Livemusic (5.9× the country average). Demographically, the Undergarment audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Community Orientation, Luxury Orientation.
Category: Fashion & Accessoires · Type: Topic
Demographics of Undergarment fans
| Metric | Value |
|---|---|
| Female | 74.4% |
| Male | 25.6% |
| Average age | 43.7 |
| Estimated audience size | 8,704,478 |
Audience persona
The typical Undergarment fan in Spain is more female, around 43.7 years old, with strong Community Orientation tendencies and a notable affinity for Livemusic.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Livemusic | 5.9× | Music & Radio |
| Local food | 4.29× | Food & Beverages |
| Hair conditioner | 4.97× | Beauty & Wellness |
| Zara Home | 3.24× | Home & Garden |
| S.S.C. Napoli | 8.38× | Sports |
| Iberia (airline) | 1.8× | Travel & Leisure |
| 1.85× | Internet & Social Media | |
| Aldi | 2.13× | Shopping |
| Conforama | 2.99× | Home & Garden |
| Manchester City F.C. | 2.95× | Sports |
| Bikini | 2.57× | Fashion & Accessoires |
| Breastfeeding | 4× | Kids & Family |
| Oysho | 2.27× | Fashion & Accessoires |
| Deal of the day | 2.42× | Shopping |
| Mango | 2.58× | Shopping |
| TripAdvisor | 2.35× | Travel & Leisure |
| Hoodie | 3.67× | Fashion & Accessoires |
| Flower | 1.8× | Home & Garden |
| Coches.net | 1.7× | Cars & Mobility |
| Lunch | 2.54× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.21 |
| Luxury Orientation | PREMIUM | 1.21 |
| Design Affinity | PREMIUM | 1.13 |
| Price Sensitivity | PREMIUM | 1.08 |
| Sports Activity | POWER | 1.07 |
| Creativity | OPEN | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.5% |
| Italy | 5.9% |
| United Kingdom | 4.8% |
See Undergarment audiences in other countries
More Fashion & Accessoires audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Undergarment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.