Sunglasses Audience in Spain
Sunglasses has an estimated audience of 7,622,912 people in Spain. 65.5% are female, 34.5% are male, average age 44.7. Top regions: Catalonia, Andalusia, Community of Madrid. Top brand affinities: Women's clothing, Dresses, H&M, Beauty salons, Men's clothing.
The average Sunglasses fan in Spain is 44.7 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Top brand affinities include Women's clothing, Dresses, H&M, with strongest over-indexing on Women's clothing (1.77× the country average). Demographically, the Sunglasses audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Community Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Sunglasses fans
| Metric | Value |
|---|---|
| Female | 65.5% |
| Male | 34.5% |
| Average age | 44.7 |
| Estimated audience size | 7,622,912 |
Audience persona
The typical Sunglasses fan in Spain is more female, around 44.7 years old, with strong Community Orientation tendencies and a notable affinity for Women's clothing.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 2,795,249 | 2.03× |
| Andalusia | 1,773,066 | 1.18× |
| Community of Madrid | 1,488,606 | 1.16× |
| Comunidad Valenciana | 1,123,077 | 1.31× |
| Canary Islands | 913,430 | 2.4× |
| Balearic Islands | 641,836 | 3× |
| Basque Autonomous Country | 251,877 | 0.88× |
| Region of Murcia | 200,541 | 0.77× |
| Galicia | 193,386 | 0.54× |
| Castile and León | 163,191 | 0.49× |
| Castilla-La Mancha | 125,639 | 0.41× |
| Aragon | 110,996 | 0.55× |
| Principality of Asturias | 87,892 | 0.49× |
| Cantabria | 55,793 | 0.58× |
| Extremadura | 52,869 | 0.32× |
| Navarre | 39,977 | 0.42× |
| La Rioja | 23,076 | 0.46× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Women's clothing | 1.77× | Fashion & Accessoires |
| Dresses | 1.79× | Fashion & Accessoires |
| H&M | 1.89× | Shopping |
| Beauty salons | 1.57× | Beauty & Wellness |
| Men's clothing | 1.72× | Fashion & Accessoires |
| Undergarment | 1.77× | Fashion & Accessoires |
| Primark | 1.71× | Shopping |
| Stradivarius | 1.81× | Shopping |
| Handbags | 1.88× | Fashion & Accessoires |
| Skirt | 2.03× | Fashion & Accessoires |
| Oysho | 1.97× | Fashion & Accessoires |
| Party dress | 2.47× | Fashion & Accessoires |
| Fragrances | 1.5× | Beauty & Wellness |
| Coupons | 1.63× | Shopping |
| Carrefour Market | 2.07× | Shopping |
| Trousers | 1.73× | Fashion & Accessoires |
| Children's clothing | 1.95× | Fashion & Accessoires |
| Blouse | 1.99× | Fashion & Accessoires |
| Semana | 1.51× | News |
| Discounts and allowances | 1.58× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.18 |
| Luxury Orientation | PREMIUM | 1.06 |
| Family Orientation | CONSERVATISM | 1.05 |
| Design Affinity | PREMIUM | 1.03 |
| Sports Activity | POWER | 0.99 |
| Creativity | OPEN | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.0% |
| Italy | 5.6% |
| Japan | 4.6% |
See Sunglasses audiences in other countries
More Fashion & Accessoires audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Sunglasses have in Spain?
Sunglasses has an estimated audience of 7,622,912 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Sunglasses fans?
65.5% of Sunglasses fans are female, 34.5% are male, with an average age of 44.7 years.
Which brands do Sunglasses fans like most?
Sunglasses fans show strongest brand affinity for Women's clothing (1.77×), Dresses (1.79×), and H&M (1.89×) over the country average.
Where do Sunglasses fans live in Spain?
Sunglasses fans in Spain are most concentrated in Catalonia (reach 2,795,249), Andalusia (reach 1,773,066), and Community of Madrid (reach 1,488,606). These three regions account for the largest share of the active audience.
What other brands do Sunglasses fans also like?
Beyond Sunglasses itself, the audience over-indexes on Dresses (1.79×), H&M (1.89×), Beauty salons (1.57×), and Men's clothing (1.72×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Sunglasses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.