Sunglasses Audience in Spain

Sunglasses has an estimated audience of 7,622,912 people in Spain. 65.5% are female, 34.5% are male, average age 44.7. Top regions: Catalonia, Andalusia, Community of Madrid. Top brand affinities: Women's clothing, Dresses, H&M, Beauty salons, Men's clothing.

The average Sunglasses fan in Spain is 44.7 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Top brand affinities include Women's clothing, Dresses, H&M, with strongest over-indexing on Women's clothing (1.77× the country average). Demographically, the Sunglasses audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Community Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Sunglasses fans

Demographic split for Sunglasses audience in Spain
MetricValue
Female65.5%
Male34.5%
Average age44.7
Estimated audience size7,622,912

Audience persona

The typical Sunglasses fan in Spain is more female, around 44.7 years old, with strong Community Orientation tendencies and a notable affinity for Women's clothing.

Top regions in Spain

Top regions ranked by reach for Sunglasses in Spain
RegionReachAffinity
Catalonia2,795,2492.03×
Andalusia1,773,0661.18×
Community of Madrid1,488,6061.16×
Comunidad Valenciana1,123,0771.31×
Canary Islands913,4302.4×
Balearic Islands641,836
Basque Autonomous Country251,8770.88×
Region of Murcia200,5410.77×
Galicia193,3860.54×
Castile and León163,1910.49×
Castilla-La Mancha125,6390.41×
Aragon110,9960.55×
Principality of Asturias87,8920.49×
Cantabria55,7930.58×
Extremadura52,8690.32×
Navarre39,9770.42×
La Rioja23,0760.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sunglasses audience
BrandAffinityCategory
Women's clothing1.77×Fashion & Accessoires
Dresses1.79×Fashion & Accessoires
H&M1.89×Shopping
Beauty salons1.57×Beauty & Wellness
Men's clothing1.72×Fashion & Accessoires
Undergarment1.77×Fashion & Accessoires
Primark1.71×Shopping
Stradivarius1.81×Shopping
Handbags1.88×Fashion & Accessoires
Skirt2.03×Fashion & Accessoires
Oysho1.97×Fashion & Accessoires
Party dress2.47×Fashion & Accessoires
Fragrances1.5×Beauty & Wellness
Coupons1.63×Shopping
Carrefour Market2.07×Shopping
Trousers1.73×Fashion & Accessoires
Children's clothing1.95×Fashion & Accessoires
Blouse1.99×Fashion & Accessoires
Semana1.51×News
Discounts and allowances1.58×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sunglasses audience
TraitClusterScore
Community OrientationOPEN1.18
Luxury OrientationPREMIUM1.06
Family OrientationCONSERVATISM1.05
Design AffinityPREMIUM1.03
Sports ActivityPOWER0.99
CreativityOPEN0.98

Worldwide distribution

Worldwide audience distribution share by country for Sunglasses
CountryShare
United States17.0%
Italy5.6%
Japan4.6%

See Sunglasses audiences in other countries

More Fashion & Accessoires audiences in Spain

Frequently asked questions

How many fans does Sunglasses have in Spain?

Sunglasses has an estimated audience of 7,622,912 people in Spain, concentrated in Catalonia and Andalusia.

What is the gender split and age of Sunglasses fans?

65.5% of Sunglasses fans are female, 34.5% are male, with an average age of 44.7 years.

Which brands do Sunglasses fans like most?

Sunglasses fans show strongest brand affinity for Women's clothing (1.77×), Dresses (1.79×), and H&M (1.89×) over the country average.

Where do Sunglasses fans live in Spain?

Sunglasses fans in Spain are most concentrated in Catalonia (reach 2,795,249), Andalusia (reach 1,773,066), and Community of Madrid (reach 1,488,606). These three regions account for the largest share of the active audience.

What other brands do Sunglasses fans also like?

Beyond Sunglasses itself, the audience over-indexes on Dresses (1.79×), H&M (1.89×), Beauty salons (1.57×), and Men's clothing (1.72×) compared to the Spain average.

How to read this data

Audience size is the estimated number of people in Spain who actively search for Sunglasses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.