Sunglasses Audience in Germany
Sunglasses has an estimated audience of 5,673,783 people in Germany. 61.4% are female, 38.6% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: H&M, Women's clothing, Handbags, Hermès, IKEA.
The average Sunglasses fan in Germany is 37.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include H&M, Women's clothing, Handbags, with strongest over-indexing on H&M (2.21× the country average). Demographically, the Sunglasses audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Creativity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Sunglasses fans
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 37.9 |
| Estimated audience size | 5,673,783 |
Audience persona
The typical Sunglasses fan in Germany is more female, around 37.9 years old, with strong Creativity tendencies and a notable affinity for H&M.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,495,160 | 1.2× |
| Bayern | 1,056,901 | 1.16× |
| Baden-Württemberg | 943,049 | 1.22× |
| Niedersachsen | 551,667 | 1× |
| Hessen | 486,046 | 1.12× |
| Rheinland-Pfalz | 286,893 | 1.01× |
| Berlin | 275,863 | 1.09× |
| Sachsen | 261,402 | 0.94× |
| Schleswig-Holstein | 197,439 | 0.97× |
| Hamburg | 163,594 | 1.28× |
| Brandenburg | 142,201 | 0.81× |
| Thüringen | 121,505 | 0.84× |
| Sachsen-Anhalt | 115,046 | 0.78× |
| Mecklenburg-Vorpommern | 88,793 | 0.82× |
| Saarland | 56,298 | 0.81× |
| Bremen | 46,267 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| H&M | 2.21× | Shopping |
| Women's clothing | 1.9× | Fashion & Accessoires |
| Handbags | 2.72× | Fashion & Accessoires |
| Hermès | 2.08× | Fashion & Accessoires |
| IKEA | 1.57× | Home & Garden |
| Breuninger | 2.26× | Fashion & Accessoires |
| Party dress | 3.54× | Fashion & Accessoires |
| Blouse | 2.81× | Fashion & Accessoires |
| Dresses | 2.06× | Fashion & Accessoires |
| Sneakers (footwear) | 2.22× | Fashion & Accessoires |
| Gown | 3.2× | Fashion & Accessoires |
| Trousers | 2.17× | Fashion & Accessoires |
| Coat (clothing) | 3.23× | Fashion & Accessoires |
| Zara | 2.24× | Shopping |
| Uniqlo | 2.61× | Shopping |
| Western wear | 3.5× | Fashion & Accessoires |
| Deichmann | 1.73× | Shopping |
| Coupons | 2.08× | Shopping |
| Primark | 1.95× | Shopping |
| Men's clothing | 1.84× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.37 |
| Indulgence | JOY | 1.31 |
| Sustainability | BALANCE | 1.29 |
| Sports Activity | POWER | 1.27 |
| Design Affinity | PREMIUM | 1.27 |
| Price Sensitivity | PREMIUM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.0% |
| Italy | 5.6% |
| Japan | 4.6% |
See Sunglasses audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Sunglasses have in Germany?
Sunglasses has an estimated audience of 5,673,783 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sunglasses fans?
61.4% of Sunglasses fans are female, 38.6% are male, with an average age of 37.9 years.
Which brands do Sunglasses fans like most?
Sunglasses fans show strongest brand affinity for H&M (2.21×), Women's clothing (1.9×), and Handbags (2.72×) over the country average.
Where do Sunglasses fans live in Germany?
Sunglasses fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,495,160), Bayern (reach 1,056,901), and Baden-Württemberg (reach 943,049). These three regions account for the largest share of the active audience.
What other brands do Sunglasses fans also like?
Beyond Sunglasses itself, the audience over-indexes on Women's clothing (1.9×), Handbags (2.72×), Hermès (2.08×), and IKEA (1.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sunglasses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.