Rascasse Audience Intelligence

Sunglasses Audience in Mexico

Name: Sunglasses — Mexico
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Sunglasses in Mexico — modelled from more than twelve digital signal sources. Sunglasses has an estimated audience of 4,405,948 people in Mexico.

#415among Topic in Mexico #17in Fashion & Accessoires

The average Sunglasses fan in Mexico is 34.3 years old, more female, and lives primarily in State of Mexico.

The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sunglasses profile in Mexico.

Audience size

4.4M

in Mexico

Gender

57.1%♀

42.9% male

Age

34.3

average years

Country rank

#609

Topic in Mexico

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Sunglasses fans

57.1% are female, 42.9% are male, average age 34.3.

Fig. 02

Gender split

57.1%

Female

42.9%

Male

Demographic split for Sunglasses audience in Mexico
Metric	Value
Female	57.1%
Male	42.9%
Average age	34.3
Estimated audience size	4,405,948

Fig. 03

Age distribution

Age distribution of the Sunglasses audience in Mexico
Age bracket	Share	%
16-19		29%
20-29		24%
30-39		20%
40-49		17%
50+		9%

Fig. 04

Worldwide distribution

1.9%

of the worldwide Sunglasses audience comes from Mexico.

Worldwide audience distribution share by country for Sunglasses
Country	Share
United States	17.0%
Italy	5.6%
Japan	4.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Mexico average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sunglasses audience in Mexico is strongest.

Fig. 05

Top regions by affinity

Sunglasses fans by region: top regions in Mexico
#	Region	Reach	×
01	Baja California	~300K	1.87×
02	Baja California Sur	~60K	1.81×
03	Jalisco	~400K	1.35×
04	Chihuahua	~200K	1.30×
05	Tamaulipas	~200K	1.30×
06	Nuevo Leon	~300K	1.29×
07	State of Mexico	~800K	1.24×
08	Yucatan	~100K	1.13×
09	Nayarit	~40K	1.04×
10	Sinaloa	~100K	1.03×
11	Michoacan de Ocampo	~200K	0.99×
12	Coahuila de Zaragoza	~100K	0.94×
13	Guanajuato	~200K	0.91×
14	Colima	~30K	0.91×
15	Aguascalientes	~50K	0.90×
16	Morelos	~70K	0.88×
17	Campeche	~30K	0.88×
18	Zacatecas	~50K	0.87×
19	Guerrero	~100K	0.86×
20	Durango	~50K	0.86×
21	Distrito Federal	~500K	0.84×
22	Oaxaca	~100K	0.84×
23	Hidalgo	~90K	0.83×
24	Tlaxcala	~40K	0.83×
25	Puebla	~200K	0.81×
26	Veracruz (state)	~200K	0.79×
27	Chiapas	~100K	0.78×

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Sunglasses audiences in other countries

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Sunglasses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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