Sunglasses Audience in Canada
Sunglasses has an estimated audience of 4,116,423 people in Canada. 58.9% are female, 41.1% are male, average age 40.8. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Handbags, Fragrances, Eyewear, Lens (optics), Children's clothing.
The average Sunglasses fan in Canada is 40.8 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Handbags, Fragrances, Eyewear, with strongest over-indexing on Handbags (1.73× the country average). Demographically, the Sunglasses audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Sunglasses fans
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 40.8 |
| Estimated audience size | 4,116,423 |
Audience persona
The typical Sunglasses fan in Canada is more female, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Handbags.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,645,812 | 1.53× |
| British Columbia | 969,305 | 1.57× |
| Quebec | 708,882 | 0.72× |
| Alberta | 605,855 | 1.19× |
| Manitoba | 162,008 | 1.05× |
| Saskatchewan | 131,596 | 1.01× |
| Nova Scotia | 108,044 | 0.88× |
| New Brunswick | 79,099 | 0.83× |
| Newfoundland and Labrador | 41,052 | 0.66× |
| Prince Edward Island | 15,379 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Handbags | 1.73× | Fashion & Accessoires |
| Fragrances | 1.5× | Beauty & Wellness |
| Eyewear | 2.27× | Fashion & Accessoires |
| Lens (optics) | 1.96× | Technology & Electronics |
| Children's clothing | 1.62× | Fashion & Accessoires |
| Urban Outfitters | 1.53× | Shopping |
| ALDO Shoes | 1.82× | Fashion & Accessoires |
| Milan | 1.86× | Travel & Leisure |
| Oakley | 2.55× | Fashion & Accessoires |
| Ray-Ban | 2.24× | Fashion & Accessoires |
| Tommy Hilfiger | 1.51× | Fashion & Accessoires |
| Calvin Klein | 1.53× | Fashion & Accessoires |
| Free People | 1.55× | Fashion & Accessoires |
| Steve Madden | 1.51× | Fashion & Accessoires |
| Stussy | 1.59× | Fashion & Accessoires |
| Sunglass Hut | 2.15× | Fashion & Accessoires |
| RW&CO. | 1.55× | Fashion & Accessoires |
| Chainsaw | 1.56× | Home & Garden |
| Call It Spring | 1.59× | Fashion & Accessoires |
| Armani | 1.56× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.53 |
| Need for Security | CONSERVATISM | 1.17 |
| Convenience Orientation | PREMIUM | 1.12 |
| Early Adopter Mentality | POWER | 1.1 |
| Individualism | JOY | 1.07 |
| Design Affinity | PREMIUM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.0% |
| Italy | 5.6% |
| Japan | 4.5% |
See Sunglasses audiences in other countries
More Fashion & Accessoires audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Sunglasses have in Canada?
Sunglasses has an estimated audience of 4,116,423 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Sunglasses fans?
58.9% of Sunglasses fans are female, 41.1% are male, with an average age of 40.8 years.
Which brands do Sunglasses fans like most?
Sunglasses fans show strongest brand affinity for Handbags (1.73×), Fragrances (1.5×), and Eyewear (2.27×) over the country average.
Where do Sunglasses fans live in Canada?
Sunglasses fans in Canada are most concentrated in Ontario (reach 2,645,812), British Columbia (reach 969,305), and Quebec (reach 708,882). These three regions account for the largest share of the active audience.
What other brands do Sunglasses fans also like?
Beyond Sunglasses itself, the audience over-indexes on Fragrances (1.5×), Eyewear (2.27×), Lens (optics) (1.96×), and Children's clothing (1.62×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Sunglasses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.