A data profile of the people who buy, follow and care about Sunglasses in Canada — modelled from more than twelve digital signal sources. Sunglasses has an estimated audience of 4,116,423 people in Canada.
The average Sunglasses fan in Canada is 40.8 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Handbags, Fragrances, Eyewear, with strongest over-indexing on Handbags (1.73× the country average).
Demographically, the Sunglasses audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Sunglasses fan in Canada is more female, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Handbags.
The key figures that characterise the Sunglasses profile in Canada.
58.9% are female, 41.1% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 40.8 |
| Estimated audience size | 4,116,423 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Sunglasses audience comes from Canada.
| Country | Share |
|---|---|
| United States | 17.0% |
| Italy | 5.6% |
| Japan | 4.5% |
Where the Sunglasses audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | British Columbia | ~1M | 1.57× | |
| 02 | Ontario | ~2.5M | 1.53× | |
| 03 | Alberta | ~600K | 1.19× | |
| 04 | Manitoba | ~200K | 1.05× | |
| 05 | Saskatchewan | ~100K | 1.01× | |
| 06 | Nova Scotia | ~100K | 0.88× | |
| 07 | New Brunswick | ~80K | 0.83× | |
| 08 | Prince Edward Island | ~20K | 0.76× | |
| 09 | Quebec | ~700K | 0.72× | |
| 10 | Newfoundland and Labrador | ~40K | 0.66× |
The strongest cross-interests of the Sunglasses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Oakley | Fashion & Accessoires | 2.55× | ||
| 02 | Eyewear | Fashion & Accessoires | 2.27× | ||
| 03 | Ray-Ban | Fashion & Accessoires | 2.24× | ||
| 04 | Sunglass Hut | Fashion & Accessoires | 2.15× | ||
| 05 | Lens (optics) | Technology & Electronics | 1.96× | ||
| 06 | Milan | Travel & Leisure | 1.86× | ||
| 07 | ALDO Shoes | Fashion & Accessoires | 1.82× | ||
| 08 | Handbags | Fashion & Accessoires | 1.73× | ||
| 09 | Children's clothing | Fashion & Accessoires | 1.62× | ||
| 10 | Stussy | Fashion & Accessoires | 1.59× | ||
| 11 | Call It Spring | Fashion & Accessoires | 1.59× | ||
| 12 | Chainsaw | Home & Garden | 1.56× | ||
| 13 | Armani | Fashion & Accessoires | 1.56× | ||
| 14 | Free People | Fashion & Accessoires | 1.55× | ||
| 15 | RW&CO. | Fashion & Accessoires | 1.55× | ||
| 16 | Urban Outfitters | Shopping | 1.53× | ||
| 17 | Calvin Klein | Fashion & Accessoires | 1.53× | ||
| 18 | Tommy Hilfiger | Fashion & Accessoires | 1.51× | ||
| 19 | Steve Madden | Fashion & Accessoires | 1.51× | ||
| 20 | Fragrances | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.53× | |
| Need for Security | CONSERVATISM | 1.17× | |
| Convenience Orientation | PREMIUM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.70× | |
| Travelling | THRILL | 0.83× | |
| Spirituality | BALANCE | 0.84× |
Sunglasses has an estimated audience of 4,116,423 people in Canada, concentrated in Ontario and British Columbia.
58.9% of Sunglasses fans are female, 41.1% are male, with an average age of 40.8 years.
Sunglasses fans show strongest brand affinity for Handbags (1.73×), Fragrances (1.5×), and Eyewear (2.27×) over the country average.
Sunglasses fans in Canada are most concentrated in Ontario (reach ~2.5M), British Columbia (reach ~1M), and Quebec (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Sunglasses itself, the audience over-indexes on Fragrances (1.5×), Eyewear (2.27×), Lens (optics) (1.96×), and Children's clothing (1.62×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Sunglasses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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