Sunglasses Audience in United States

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Sunglasses has an estimated audience of 40,163,711 people in United States. 61.8% are female, 38.2% are male, average age 40.5. Top regions: California, Texas, Florida. Top brand affinities: Macy's, IKEA, Women's clothing, Men's clothing, Nordstrom.

The average Sunglasses fan in United States is 40.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Macy's, IKEA, Women's clothing, with strongest over-indexing on Macy's (2.65× the country average). Demographically, the Sunglasses audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Sunglasses fans

Demographic split for Sunglasses audience in United States
MetricValue
Female61.8%
Male38.2%
Average age40.5
Estimated audience size40,163,711

Audience persona

The typical Sunglasses fan in United States is more female, around 40.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Macy's.

Top regions in United States

Top regions ranked by reach for Sunglasses in United States
RegionReachAffinity
California6,227,5801.41×
Texas4,137,7021.2×
Florida3,245,9451.19×
New York2,922,2971.3×
Illinois1,490,1471.11×
Pennsylvania1,411,4261.04×
New Jersey1,218,9881.19×
Georgia1,205,8670.97×
North Carolina1,178,0040.97×
Ohio1,146,3890.93×
Virginia1,021,6311.04×
Michigan1,012,9920.96×
Arizona973,4171.19×
Massachusetts913,5701.15×
Washington846,8421.05×
Tennessee778,8280.97×
Maryland702,0071.02×
Colorado686,1961.08×
Indiana674,5880.92×
Missouri625,2520.97×
Alabama581,0651.04×
South Carolina578,1560.96×
Minnesota563,1300.98×
Wisconsin553,7540.92×
Louisiana499,9280.97×
Oregon471,6471.02×
Kentucky461,2700.92×
Connecticut409,3231.02×
Nevada408,4931.05×
Oklahoma406,6450.91×
Utah374,2771.04×
Kansas318,6621.01×
Iowa302,5210.91×
Mississippi288,7330.87×
Arkansas284,8570.86×
Hawaii211,3771.22×
New Mexico203,3991.01×
Nebraska196,1670.97×
Idaho195,5550.97×
West Virginia156,6920.84×
New Hampshire145,3370.92×
Maine130,0810.9×
Rhode Island120,3770.94×
Washington, District of Columbia114,7540.95×
Montana102,6970.92×
Delaware96,0920.87×
South Dakota77,0210.83×
North Dakota74,9930.91×
Alaska71,2350.83×
Vermont61,9480.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sunglasses audience
BrandAffinityCategory
Macy's2.65×Shopping
IKEA2.22×Home & Garden
Women's clothing1.83×Fashion & Accessoires
Men's clothing2.12×Fashion & Accessoires
Nordstrom2.02×Shopping
Trousers2.17×Fashion & Accessoires
Natural skin care2.97×Beauty & Wellness
Old Navy1.82×Fashion & Accessoires
Luxury goods1.52×Fashion & Accessoires
Macy's1.61×Shopping
Sportswear (activewear)2.07×Fashion & Accessoires
Banana Republic2.86×Fashion & Accessoires
Anthropologie2.7×Shopping
Marshalls1.88×Fashion & Accessoires
Kohl's1.6×Shopping
J.Crew2.6×Fashion & Accessoires
Undergarment1.81×Fashion & Accessoires
T.J.Maxx2.07×Shopping
Nordstrom rack1.97×Fashion & Accessoires
Fragrances1.72×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sunglasses audience
TraitClusterScore
Luxury OrientationPREMIUM2.23
Risk AppetiteTHRILL1.78
ExtroversionTHRILL1.66
SustainabilityBALANCE1.37
Design AffinityPREMIUM1.3
IndulgenceJOY1.26

Worldwide distribution

Worldwide audience distribution share by country for Sunglasses
CountryShare
United States17.0%
Italy5.6%
Japan4.6%

See Sunglasses audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Sunglasses have in United States?

Sunglasses has an estimated audience of 40,163,711 people in United States, concentrated in California and Texas.

What is the gender split and age of Sunglasses fans?

61.8% of Sunglasses fans are female, 38.2% are male, with an average age of 40.5 years.

Which brands do Sunglasses fans like most?

Sunglasses fans show strongest brand affinity for Macy's (2.65×), IKEA (2.22×), and Women's clothing (1.83×) over the country average.

Where do Sunglasses fans live in United States?

Sunglasses fans in United States are most concentrated in California (reach 6,227,580), Texas (reach 4,137,702), and Florida (reach 3,245,945). These three regions account for the largest share of the active audience.

What other brands do Sunglasses fans also like?

Beyond Sunglasses itself, the audience over-indexes on IKEA (2.22×), Women's clothing (1.83×), Men's clothing (2.12×), and Nordstrom (2.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sunglasses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.