Rascasse Audience Intelligence

Sunglasses Audience in United States

A data profile of the people who buy, follow and care about Sunglasses in United States — modelled from more than twelve digital signal sources. Sunglasses has an estimated audience of 40,163,711 people in United States.

#407among Topic in United States#23in Fashion & Accessoires

The average Sunglasses fan in United States is 40.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Macy's, IKEA, Women's clothing, with strongest over-indexing on Macy's (2.65× the country average).

Demographically, the Sunglasses audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sunglasses fan in United States is more female, around 40.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Macy's.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sunglasses profile in United States.

Audience size
40.2M
in United States
Gender
61.8%♀
38.2% male
Age
40.5
average years
Country rank
#568
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sunglasses fans

61.8% are female, 38.2% are male, average age 40.5.

Fig. 02

Gender split

61.8%
Female
38.2%
Male
Demographic split for Sunglasses audience in United States
MetricValue
Female61.8%
Male38.2%
Average age40.5
Estimated audience size40,163,711
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Sunglasses audience in United States
Age bracketShare%
16-1915%
20-2920%
30-3921%
40-4922%
50+21%
Fig. 04

Worldwide distribution

17.0%

of the worldwide Sunglasses audience comes from United States.

Worldwide audience distribution share by country for Sunglasses
CountryShare
United States17.0%
Italy5.6%
Japan4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sunglasses audience in United States is strongest.

Fig. 05

Top regions by affinity

Sunglasses fans by region: top regions in United States
#RegionReachAffinity×
01California~6M1.37×
02Hawaii~200K1.28×
03New York~2.5M1.21×
04New Jersey~1M1.18×
05Massachusetts~900K1.16×
06Texas~4M1.15×
07Arizona~900K1.15×
08Florida~3M1.14×
09Utah~400K1.11×
10Illinois~1.5M1.07×
11Connecticut~400K1.06×
12Colorado~700K1.05×
13Virginia~1M1.04×
14Alabama~600K1.03×
15Nevada~400K1.03×
16Washington~800K1.02×
17Pennsylvania~1.5M1.01×
18New Mexico~200K1.01×
19Nebraska~200K1.00×
20Minnesota~600K0.99×
21Louisiana~500K0.99×
22Oregon~500K0.99×
23Rhode Island~100K0.99×
24Maryland~700K0.98×
25Kansas~300K0.98×
26Georgia~1M0.97×
27North Carolina~1M0.97×
28South Carolina~600K0.97×
29Idaho~200K0.96×
30Missouri~600K0.95×
31Tennessee~800K0.94×
32New Hampshire~100K0.94×
33Montana~100K0.94×
34North Dakota~80K0.94×
35Kentucky~500K0.93×
36Maine~100K0.93×
37Michigan~1M0.92×
38Indiana~700K0.92×
39Washington, District of Columbia~100K0.92×
40Delaware~100K0.92×
41Alaska~80K0.92×
42Vermont~70K0.92×
43Wisconsin~500K0.91×
44Iowa~300K0.91×
45Mississippi~300K0.91×
46Oklahoma~400K0.90×
47Arkansas~300K0.90×
48South Dakota~80K0.90×
49Ohio~1M0.89×
50West Virginia~200K0.85×
Fig. 06

Affinity by region

Affinity by region — Sunglasses, United States
0.85×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sunglasses audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sunglasses audience
#·InterestCategoryAffinity×
01Natural skin careBeauty & Wellness2.97×
02Banana RepublicFashion & Accessoires2.86×
03AnthropologieShopping2.70×
04Bloomingdale'sShopping2.67×
05Macy'sShopping2.65×
06J.CrewFashion & Accessoires2.60×
07IKEAHome & Garden2.22×
08TrousersFashion & Accessoires2.17×
09Men's clothingFashion & Accessoires2.12×
10Sportswear (activewear)Fashion & Accessoires2.07×
11T.J.MaxxShopping2.07×
12NordstromShopping2.02×
13Nordstrom rackFashion & Accessoires1.97×
14MarshallsFashion & Accessoires1.88×
15Women's clothingFashion & Accessoires1.83×
16Old NavyFashion & Accessoires1.82×
17UndergarmentFashion & Accessoires1.81×
18FragrancesBeauty & Wellness1.72×
19Kohl'sShopping1.60×
20Luxury goodsFashion & Accessoires1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sunglasses audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sunglasses audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.67×
Price SensitivityPREMIUM1.53×
Sports ActivityPOWER1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sunglasses audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.59×
MindfulnessBALANCE0.70×
TraditionCONSERVATISM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sunglasses have in United States?

Sunglasses has an estimated audience of 40,163,711 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sunglasses fans?

61.8% of Sunglasses fans are female, 38.2% are male, with an average age of 40.5 years.

03

Which brands do Sunglasses fans like most?

Sunglasses fans show strongest brand affinity for Macy's (2.65×), IKEA (2.22×), and Women's clothing (1.83×) over the country average.

04

Where do Sunglasses fans live in United States?

Sunglasses fans in United States are most concentrated in California (reach ~6M), Texas (reach ~4M), and Florida (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Sunglasses fans also like?

Beyond Sunglasses itself, the audience over-indexes on IKEA (2.22×), Women's clothing (1.83×), Men's clothing (2.12×), and Nordstrom (2.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Sunglasses audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sunglasses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →