Rascasse Audience Intelligence

Bloomingdale's Target Market in United States

A data profile of the people who buy, follow and care about Bloomingdale's in United States — modelled from more than twelve digital signal sources. Bloomingdale's has an estimated audience of 22,138,751 people in United States.

#149among Brand in United States#63in Shopping

The average Bloomingdale's fan in United States is 36.9 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Top brand affinities include Harry Potter, Old Navy, Whole Foods Market, with strongest over-indexing on Harry Potter (1.54× the country average).

Demographically, the Bloomingdale's audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bloomingdale's fan in United States is more female, around 36.9 years old, with strong Design Affinity tendencies and a notable affinity for Harry Potter.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bloomingdale's profile in United States.

Audience size
22.1M
in United States
Gender
71.9%♀
28.1% male
Age
36.9
average years
Country rank
#1444
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bloomingdale's

71.9% are female, 28.1% are male, average age 36.9.

Fig. 02

Gender split

71.9%
Female
28.1%
Male
Demographic split for Bloomingdale's audience in United States
MetricValue
Female71.9%
Male28.1%
Average age36.9
Estimated audience size22,138,751
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Bloomingdale's audience in United States
Age bracketShare%
16-1925%
20-2921%
30-3919%
40-4919%
50+16%
Fig. 04

Worldwide distribution

98.5%

of the worldwide Bloomingdale's audience comes from United States.

Worldwide audience distribution share by country for Bloomingdale's
CountryShare
United States98.5%
Canada0.4%
United Arab Emirates0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bloomingdale's audience in United States is strongest.

Fig. 05

Top regions by affinity

Bloomingdale's customers by region in United States
#RegionReachAffinity×
01New York~10K6.55×
02New Jersey~4K5.28×
03Washington, District of Columbia<1K3.26×
04California~9K2.54×
05Connecticut<1K2.45×
06Massachusetts~1K2.43×
07Illinois~2K2.10×
08Maryland~1K2.05×
09Florida~4K1.99×
10Hawaii<1K1.84×
11Virginia~1K1.67×
12Pennsylvania~2K1.57×
13Georgia~1K1.17×
14Delaware<1K1.16×
15Rhode Island<1K0.98×
16New Hampshire<1K0.77×
17Vermont<1K0.64×
18Michigan<1K0.58×
19South Carolina<1K0.58×
20North Carolina<1K0.54×
21Nevada<1K0.53×
22Louisiana<1K0.50×
23Maine<1K0.50×
24Alabama<1K0.48×
25Texas~1K0.46×
26Washington<1K0.46×
27Tennessee<1K0.45×
28Ohio<1K0.42×
29Indiana<1K0.42×
30Arizona<1K0.41×
31Minnesota<1K0.41×
32Mississippi<1K0.41×
33Wisconsin<1K0.40×
34West Virginia<1K0.40×
35Colorado<1K0.39×
36Missouri<1K0.37×
37Oregon<1K0.37×
38Kentucky<1K0.35×
39Arkansas<1K0.33×
40Montana<1K0.31×
41Alaska<1K0.31×
42Kansas<1K0.30×
43North Dakota<1K0.29×
44Oklahoma<1K0.28×
45Iowa<1K0.28×
46Idaho<1K0.28×
47Nebraska<1K0.28×
48Utah<1K0.27×
49South Dakota<1K0.27×
50New Mexico<1K0.26×
Fig. 06

Affinity by region

Affinity by region — Bloomingdale's, United States
0.26×1.00×6.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bloomingdale's audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bloomingdale's audience
#·InterestCategoryAffinity×
01Bath and BodyworksShopping2.59×
02Health And BeautyBeauty & Wellness2.36×
03Home decorating ideasHome & Garden2.25×
04Sex and the CityMovies & TV2.21×
05YouTube MusicInternet & Social Media2.14×
06Makeup TutorialsBeauty & Wellness2.14×
07Architecture & DesignBusiness & Career2.13×
08Fashion NovaShopping2.09×
09Healthy habitsHealth1.91×
10Curly HairBeauty & Wellness1.91×
11TwitchGames1.90×
12Dog loversPets & Animals1.76×
13CVS PharmacyShopping1.70×
14T.J.MaxxShopping1.70×
15Old NavyFashion & Accessoires1.58×
16Taylor SwiftMusic & Radio1.55×
17Harry PotterMovies & TV1.54×
18Whole Foods MarketShopping1.53×
19MarshallsFashion & Accessoires1.53×
20NordstromShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bloomingdale's audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bloomingdale's audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.23×
Luxury OrientationPREMIUM1.16×
Early Adopter MentalityPOWER1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bloomingdale's audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.39×
SpiritualityBALANCE0.52×
Need for SecurityCONSERVATISM0.52×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bloomingdale's's target market in United States?

Bloomingdale's's target market in United States covers an estimated 22,138,751 people, concentrated in New York and California.

02

What is the gender split and age of Bloomingdale's customers?

71.9% of the Bloomingdale's audience are female, 28.1% are male, with an average age of 36.9 years.

03

Which brands do Bloomingdale's fans like most?

Bloomingdale's fans show strongest brand affinity for Harry Potter (1.54×), Old Navy (1.58×), and Whole Foods Market (1.53×) over the country average.

04

Where do Bloomingdale's fans live in United States?

Bloomingdale's fans in United States are most concentrated in New York (reach ~10K), California (reach ~9K), and Florida (reach ~4K). These three regions account for the largest share of the active audience.

05

What other brands do Bloomingdale's fans also like?

Beyond Bloomingdale's itself, the audience over-indexes on Old Navy (1.58×), Whole Foods Market (1.53×), Fashion Nova (2.09×), and Bath and Bodyworks (2.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Bloomingdale's audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bloomingdale's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →