Rascasse Audience Intelligence

Curly Hair Audience in United States

A data profile of the people who buy, follow and care about Curly Hair in United States — modelled from more than twelve digital signal sources. Curly Hair has an estimated audience of 26,350,592 people in United States.

#1among Hairstyle in United States#774among Topic in United States#21in Beauty & Wellness

The average Curly Hair fan in United States is 32.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cardi B, Hair Extensions, Long hair, with strongest over-indexing on Cardi B (4.72× the country average).

Demographically, the Curly Hair audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Design Affinity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Curly Hair fan in United States is more female, around 32.9 years old, with strong Design Affinity tendencies and a notable affinity for Cardi B.

Category: Beauty & Wellness · Type: Topic · Subtype: Hairstyle

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Curly Hair profile in United States.

Audience size
26.4M
in United States
Gender
66.6%♀
33.4% male
Age
32.9
average years
Country rank
#1132
Topic in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Curly Hair fans

66.6% are female, 33.4% are male, average age 32.9.

Fig. 02

Gender split

66.6%
Female
33.4%
Male
Demographic split for Curly Hair audience in United States
MetricValue
Female66.6%
Male33.4%
Average age32.9
Estimated audience size26,350,592
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the Curly Hair audience in United States
Age bracketShare%
16-1936%
20-2923%
30-3918%
40-4914%
50+9%
Fig. 04

Worldwide distribution

32.4%

of the worldwide Curly Hair audience comes from United States.

Worldwide audience distribution share by country for Curly Hair
CountryShare
United States32.4%
Japan12.4%
China5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Curly Hair audience in United States is strongest.

Fig. 05

Top regions by affinity

Curly Hair fans by region: top regions in United States
#RegionReachAffinity×
01Texas~3M1.43×
02New Jersey~900K1.36×
03New York~2M1.27×
04Florida~2M1.26×
05California~3.5M1.24×
06Georgia~1M1.24×
07Maryland~600K1.24×
08Louisiana~400K1.23×
09North Carolina~900K1.15×
10Mississippi~300K1.15×
11Connecticut~300K1.13×
12Virginia~700K1.12×
13Illinois~1M1.10×
14Alabama~400K1.10×
15Nevada~300K1.08×
16Tennessee~600K1.06×
17Indiana~500K1.06×
18Kentucky~400K1.06×
19Oklahoma~300K1.06×
20Arkansas~200K1.06×
21Pennsylvania~900K1.05×
22Arizona~600K1.05×
23Massachusetts~500K1.05×
24Utah~200K1.03×
25South Carolina~400K1.02×
26Delaware~70K1.02×
27Nebraska~100K1.01×
28Michigan~700K0.99×
29Washington~500K0.99×
30Kansas~200K0.98×
31New Mexico~100K0.97×
32Rhode Island~80K0.97×
33Ohio~800K0.95×
34Missouri~400K0.94×
35Minnesota~400K0.93×
36Idaho~100K0.91×
37Oregon~300K0.90×
38Iowa~200K0.90×
39West Virginia~100K0.90×
40Hawaii~100K0.88×
41Washington, District of Columbia~70K0.88×
42Colorado~400K0.86×
43Alaska~50K0.86×
44North Dakota~50K0.85×
45Wisconsin~300K0.82×
46South Dakota~50K0.82×
47New Hampshire~80K0.75×
48Maine~70K0.72×
49Montana~50K0.68×
50Vermont~30K0.67×
Fig. 06

Affinity by region

Affinity by region — Curly Hair, United States
0.67×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Curly Hair audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Curly Hair audience
#·InterestCategoryAffinity×
01Cardi BMusic & Radio4.72×
02GloRillaMusic & Radio3.66×
03HairbrushBeauty & Wellness3.65×
04Long hairBeauty & Wellness3.59×
05Makeup TutorialsBeauty & Wellness3.42×
06Hair ExtensionsBeauty & Wellness3.38×
07Beauty & FashionBeauty & Wellness3.38×
08Health And BeautyBeauty & Wellness3.34×
09Funny VideosInternet & Social Media3.18×
10Lace wigBeauty & Wellness3.06×
11Hair dryerBeauty & Wellness3.04×
12Hair ironBeauty & Wellness2.98×
13Hair conditionerBeauty & Wellness2.95×
14Hair straighteningBeauty & Wellness2.88×
15WigBeauty & Wellness2.77×
16BraidHome & Garden2.67×
17Hair coloringBeauty & Wellness2.54×
18ShampooBeauty & Wellness2.49×
19Human hair growthHealth2.47×
20Soul musicMusic & Radio1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Curly Hair audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Curly Hair audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.20×
MindfulnessBALANCE1.19×
Pet OwnershipJOY1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Curly Hair audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.61×
TraditionCONSERVATISM0.62×
Need for SecurityCONSERVATISM0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Curly Hair have in United States?

Curly Hair has an estimated audience of 26,350,592 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Curly Hair fans?

66.6% of Curly Hair fans are female, 33.4% are male, with an average age of 32.9 years.

03

Which brands do Curly Hair fans like most?

Curly Hair fans show strongest brand affinity for Cardi B (4.72×), Hair Extensions (3.38×), and Long hair (3.59×) over the country average.

04

Where do Curly Hair fans live in United States?

Curly Hair fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~3M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Curly Hair fans also like?

Beyond Curly Hair itself, the audience over-indexes on Hair Extensions (3.38×), Long hair (3.59×), Lace wig (3.06×), and Wig (2.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hairstyle audiences in United States

See Curly Hair audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Curly Hair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →