Curly Hair Audience in United States

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Curly Hair has an estimated audience of 26,350,592 people in United States. 66.6% are female, 33.4% are male, average age 32.9. Top regions: California, Texas, Florida. Top brand affinities: Cardi B, Hair Extensions, Long hair, Lace wig, Wig.

The average Curly Hair fan in United States is 32.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Cardi B, Hair Extensions, Long hair, with strongest over-indexing on Cardi B (4.72× the country average). Demographically, the Curly Hair audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Hairstyle

Demographics of Curly Hair fans

Demographic split for Curly Hair audience in United States
MetricValue
Female66.6%
Male33.4%
Average age32.9
Estimated audience size26,350,592

Audience persona

The typical Curly Hair fan in United States is more female, around 32.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Cardi B.

Top regions in United States

Top regions ranked by reach for Curly Hair in United States
RegionReachAffinity
California3,779,5351.3×
Texas3,280,4321.45×
Florida2,367,3721.33×
New York1,977,2061.34×
Illinois1,017,2711.16×
Georgia994,2121.22×
North Carolina935,2821.18×
New Jersey935,1321.4×
Pennsylvania931,0711.05×
Ohio801,4300.99×
Michigan706,8371.03×
Virginia704,9951.1×
Tennessee584,6351.11×
Arizona583,2271.08×
Maryland569,1341.26×
Massachusetts557,0881.07×
Washington543,8131.03×
Indiana508,6161.06×
Louisiana411,4901.21×
Missouri402,5170.95×
Alabama401,5671.09×
South Carolina391,5120.99×
Colorado379,0080.91×
Minnesota357,6200.95×
Kentucky331,8881×
Wisconsin323,6920.82×
Connecticut297,8681.13×
Nevada285,9431.12×
Oklahoma285,3500.98×
Oregon267,6920.89×
Utah246,7411.05×
Mississippi244,8381.13×
Arkansas229,0051.05×
Kansas204,1510.98×
Iowa196,6920.91×
Nebraska132,9191.01×
New Mexico129,5870.98×
Idaho117,6060.89×
West Virginia105,3760.86×
Hawaii98,2120.87×
Rhode Island78,2840.93×
Delaware71,7160.99×
Washington, District of Columbia71,5430.9×
New Hampshire69,9010.67×
Maine63,0470.67×
South Dakota44,0940.72×
Alaska42,2270.75×
Montana42,1720.58×
North Dakota40,0140.74×
Wyoming24,9250.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Curly Hair audience
BrandAffinityCategory
Cardi B4.72×Music & Radio
Hair Extensions3.38×Beauty & Wellness
Long hair3.59×Beauty & Wellness
Lace wig3.06×Beauty & Wellness
Wig2.77×Beauty & Wellness
Makeup Tutorials3.42×Beauty & Wellness
Health And Beauty3.34×Beauty & Wellness
GloRilla3.66×Music & Radio
Hairbrush3.65×Beauty & Wellness
Braid2.67×Home & Garden
Hair straightening2.88×Beauty & Wellness
Hair conditioner2.95×Beauty & Wellness
Yahoo!奇摩名人娛樂1.88×Internet & Social Media
Hair iron2.98×Beauty & Wellness
Beauty & Fashion3.38×Beauty & Wellness
Shampoo2.49×Beauty & Wellness
Soul music1.65×Music & Radio
Hair coloring2.54×Beauty & Wellness
Hair dryer3.04×Beauty & Wellness
Funny Videos3.18×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Curly Hair audience
TraitClusterScore
Luxury OrientationPREMIUM4.12
LGBTQ+ IdentityOPEN2
Early Adopter MentalityPOWER1.32
MindfulnessBALANCE1.29
Risk AppetiteTHRILL1.29
Design AffinityPREMIUM1.16

Worldwide distribution

Worldwide audience distribution share by country for Curly Hair
CountryShare
United States32.4%
Japan12.4%
China5.9%

See Curly Hair audiences in other countries

More Hairstyle audiences in United States

Frequently asked questions

How many fans does Curly Hair have in United States?

Curly Hair has an estimated audience of 26,350,592 people in United States, concentrated in California and Texas.

What is the gender split and age of Curly Hair fans?

66.6% of Curly Hair fans are female, 33.4% are male, with an average age of 32.9 years.

Which brands do Curly Hair fans like most?

Curly Hair fans show strongest brand affinity for Cardi B (4.72×), Hair Extensions (3.38×), and Long hair (3.59×) over the country average.

Where do Curly Hair fans live in United States?

Curly Hair fans in United States are most concentrated in California (reach 3,779,535), Texas (reach 3,280,432), and Florida (reach 2,367,372). These three regions account for the largest share of the active audience.

What other brands do Curly Hair fans also like?

Beyond Curly Hair itself, the audience over-indexes on Hair Extensions (3.38×), Long hair (3.59×), Lace wig (3.06×), and Wig (2.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Curly Hair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.