Hair iron Audience in United States

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Hair iron has an estimated audience of 19,572,682 people in United States. 71.2% are female, 28.8% are male, average age 36.3. Top regions: California, Texas, Florida. Top brand affinities: Hairbrush, Hair straightening, Human hair growth, Rhianna (singer), Hair dryer.

The average Hair iron fan in United States is 36.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hairbrush, Hair straightening, Human hair growth, with strongest over-indexing on Hairbrush (7.4× the country average). Demographically, the Hair iron audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Price Sensitivity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

Demographics of Hair iron fans

Demographic split for Hair iron audience in United States
MetricValue
Female71.2%
Male28.8%
Average age36.3
Estimated audience size19,572,682

Audience persona

The typical Hair iron fan in United States is more female, around 36.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Hairbrush.

Top regions in United States

Top regions ranked by reach for Hair iron in United States
RegionReachAffinity
California3,554,1801.65×
Texas2,194,0331.3×
Florida1,912,1931.44×
New York1,870,9801.71×
Illinois690,5011.06×
New Jersey679,9751.37×
Virginia601,2521.26×
Georgia597,1190.99×
Pennsylvania591,9870.9×
Massachusetts517,9841.34×
North Carolina505,6810.86×
Ohio499,6320.83×
Washington495,3911.26×
Michigan385,9660.75×
Arizona369,7170.93×
Maryland355,3141.06×
Indiana319,3940.89×
Tennessee285,5540.73×
Colorado252,1150.82×
Minnesota247,5320.88×
Oregon217,6920.97×
South Carolina217,0620.74×
Nevada216,7691.15×
Wisconsin213,7230.73×
Missouri213,1820.68×
Louisiana211,3170.84×
Connecticut199,4651.02×
Alabama182,6530.67×
Kentucky164,5070.67×
Oklahoma162,2400.75×
Utah157,7090.9×
Hawaii148,3571.76×
Kansas116,5040.76×
Iowa102,4100.64×
Mississippi101,8580.63×
Arkansas90,4890.56×
New Mexico82,4900.84×
New Hampshire76,9841×
Washington, District of Columbia72,1001.23×
Idaho69,0230.7×
Rhode Island63,1871.01×
Maine63,1490.9×
Nebraska56,5380.58×
West Virginia56,0590.62×
Alaska55,9431.34×
Delaware53,2570.99×
Montana52,8310.97×
South Dakota52,1461.15×
North Dakota50,7731.26×
Vermont47,5251.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hair iron audience
BrandAffinityCategory
Hairbrush7.4×Beauty & Wellness
Hair straightening3.99×Beauty & Wellness
Human hair growth3.65×Health
Rhianna (singer)5×Music & Radio
Hair dryer3.89×Beauty & Wellness
Women's clothing1.84×Fashion & Accessoires
Kohl's1.89×Shopping
Old Navy1.95×Fashion & Accessoires
Sales promotion1.63×Shopping
Nordstrom rack2.15×Fashion & Accessoires
Hobby Lobby1.73×Home & Garden
Keratin3.03×Beauty & Wellness
Steam3.22×Games
Shampoo2.51×Beauty & Wellness
Sephora1.8×Shopping
Boutiques1.56×Fashion & Accessoires
Hairstyle1.74×Beauty & Wellness
Hair care2.05×Beauty & Wellness
Skin care1.81×Beauty & Wellness
Shaper4.02×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hair iron audience
TraitClusterScore
Price SensitivityPREMIUM1.46
CreativityOPEN1.14
LGBTQ+ IdentityOPEN1.02
IndulgenceJOY0.99
Social Media UsageJOY0.99
Family OrientationCONSERVATISM0.98

Worldwide distribution

Worldwide audience distribution share by country for Hair iron
CountryShare
United States19.2%
Japan15.7%
Brazil5.6%

See Hair iron audiences in other countries

More Hair audiences in United States

Frequently asked questions

How many fans does Hair iron have in United States?

Hair iron has an estimated audience of 19,572,682 people in United States, concentrated in California and Texas.

What is the gender split and age of Hair iron fans?

71.2% of Hair iron fans are female, 28.8% are male, with an average age of 36.3 years.

Which brands do Hair iron fans like most?

Hair iron fans show strongest brand affinity for Hairbrush (7.4×), Hair straightening (3.99×), and Human hair growth (3.65×) over the country average.

Where do Hair iron fans live in United States?

Hair iron fans in United States are most concentrated in California (reach 3,554,180), Texas (reach 2,194,033), and Florida (reach 1,912,193). These three regions account for the largest share of the active audience.

What other brands do Hair iron fans also like?

Beyond Hair iron itself, the audience over-indexes on Hair straightening (3.99×), Human hair growth (3.65×), Rhianna (singer) (5×), and Hair dryer (3.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hair iron. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.