Hair follicle Audience in United States

Hair follicle has an estimated audience of 29,107,806 people in United States. 75.2% are female, 24.8% are male, average age 39.2. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Horoscope, Singer-songwriter.

The average Hair follicle fan in United States is 39.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Hair follicle audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

Demographics of Hair follicle fans

Demographic split for Hair follicle audience in United States
MetricValue
Female75.2%
Male24.8%
Average age39.2
Estimated audience size29,107,806

Audience persona

The typical Hair follicle fan in United States is more female, around 39.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Hair follicle in United States
RegionReachAffinity
California3,917,5521.22×
Texas3,478,4381.39×
Florida2,162,9321.1×
New York1,652,5591.02×
Georgia1,114,9561.24×
Illinois1,013,7741.05×
North Carolina964,0171.1×
Pennsylvania900,7130.92×
Ohio884,2150.99×
Virginia728,2791.03×
Michigan725,9590.95×
New Jersey703,9850.95×
Arizona602,7121.01×
Tennessee602,3021.03×
Washington586,1151×
Massachusetts582,6961.02×
Indiana554,9671.04×
Maryland530,6851.06×
Missouri499,2201.06×
South Carolina475,6081.09×
Louisiana447,8571.19×
Alabama435,8991.07×
Colorado425,1240.93×
Minnesota413,2630.99×
Kentucky398,8871.09×
Wisconsin388,2900.89×
Oklahoma338,8151.05×
Oregon332,5171×
Mississippi329,1051.37×
Connecticut298,9521.02×
Nevada290,3751.03×
Utah248,3930.95×
Arkansas242,6381.01×
Kansas229,8691×
Iowa212,3110.89×
West Virginia149,3231.1×
New Mexico144,5080.99×
Idaho138,5910.95×
Hawaii137,3081.1×
Nebraska123,7630.85×
New Hampshire95,6260.83×
Rhode Island82,9290.9×
Delaware76,6890.95×
Maine75,5310.72×
Washington, District of Columbia71,3050.82×
North Dakota64,8961.09×
Montana58,8400.73×
Alaska57,5580.92×
South Dakota57,4670.85×
Vermont35,8730.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hair follicle audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Horoscope13.08×Health
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Planet Fitness3.96×Sports
Charles, Prince of Wales18.87×Politics & Society
Roulette10.07×Games
Day trading7.95×Business & Career
Whole grain9.37×Food & Beverages
Keratin4.48×Beauty & Wellness
Do it yourself (DIY)2.11×Home & Garden
Blended whiskey7.49×Food & Beverages
Pet insurance9.74×Pets & Animals
Property insurance10.53×Home & Garden
Critical illness insurance10.52×Business & Career
ModCloth12.55×Fashion & Accessoires
BB cream6.23×Beauty & Wellness
Hobby Lobby2.04×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hair follicle audience
TraitClusterScore
Luxury OrientationPREMIUM2.42
IndulgenceJOY2.04
Pet OwnershipJOY1.85
Risk AppetiteTHRILL1.73
Price SensitivityPREMIUM1.58
LGBTQ+ IdentityOPEN1.36

Worldwide distribution

Worldwide audience distribution share by country for Hair follicle
CountryShare
United States31.0%
Japan8.4%
United Kingdom6.8%

See Hair follicle audiences in other countries

More Hair audiences in United States

Frequently asked questions

How many fans does Hair follicle have in United States?

Hair follicle has an estimated audience of 29,107,806 people in United States, concentrated in California and Texas.

What is the gender split and age of Hair follicle fans?

75.2% of Hair follicle fans are female, 24.8% are male, with an average age of 39.2 years.

Which brands do Hair follicle fans like most?

Hair follicle fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Hair follicle fans live in United States?

Hair follicle fans in United States are most concentrated in California (reach 3,917,552), Texas (reach 3,478,438), and Florida (reach 2,162,932). These three regions account for the largest share of the active audience.

What other brands do Hair follicle fans also like?

Beyond Hair follicle itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Horoscope (13.08×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hair follicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.