Rascasse Audience Intelligence

Hair follicle Audience in United States

A data profile of the people who buy, follow and care about Hair follicle in United States — modelled from more than twelve digital signal sources. Hair follicle has an estimated audience of 29,107,806 people in United States.

#3among Hair in United States#675among Topic in United States#15in Beauty & Wellness

The average Hair follicle fan in United States is 39.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, BB cream, Diaper bag, with strongest over-indexing on Planet Fitness (2.96× the country average).

Demographically, the Hair follicle audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Indulgence, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hair follicle fan in United States is more female, around 39.2 years old, with strong Indulgence tendencies and a notable affinity for Planet Fitness.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hair follicle profile in United States.

Audience size
29.1M
in United States
Gender
75.2%♀
24.8% male
Age
39.2
average years
Country rank
#975
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hair follicle fans

75.2% are female, 24.8% are male, average age 39.2.

Fig. 02

Gender split

75.2%
Female
24.8%
Male
Demographic split for Hair follicle audience in United States
MetricValue
Female75.2%
Male24.8%
Average age39.2
Estimated audience size29,107,806
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Hair follicle audience in United States
Age bracketShare%
16-1919%
20-2920%
30-3920%
40-4921%
50+20%
Fig. 04

Worldwide distribution

31.0%

of the worldwide Hair follicle audience comes from United States.

Worldwide audience distribution share by country for Hair follicle
CountryShare
United States31.0%
Japan8.4%
United Kingdom6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hair follicle audience in United States is strongest.

Fig. 05

Top regions by affinity

Hair follicle fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~300K1.34×
02Texas~3.5M1.33×
03Georgia~1M1.23×
04Louisiana~400K1.20×
05California~3.5M1.16×
06Alabama~500K1.13×
07Hawaii~100K1.10×
08Missouri~500K1.08×
09West Virginia~100K1.08×
10North Carolina~900K1.07×
11South Carolina~500K1.07×
12North Dakota~60K1.07×
13Kentucky~400K1.05×
14Oklahoma~300K1.04×
15Kansas~200K1.04×
16Maryland~500K1.03×
17Connecticut~300K1.03×
18Arkansas~200K1.03×
19Florida~2M1.02×
20Arizona~600K1.02×
21Tennessee~600K1.02×
22Indiana~500K1.02×
23Illinois~1M1.01×
24Idaho~100K1.01×
25Delaware~80K1.01×
26Virginia~700K1.00×
27Nevada~300K1.00×
28Oregon~300K0.99×
29New Mexico~100K0.99×
30South Dakota~70K0.99×
31Washington~600K0.98×
32Massachusetts~600K0.98×
33Pennsylvania~900K0.96×
34Ohio~900K0.96×
35Utah~200K0.96×
36Alaska~60K0.96×
37Minnesota~400K0.94×
38Nebraska~100K0.94×
39New Hampshire~100K0.94×
40New Jersey~700K0.93×
41Rhode Island~90K0.93×
42New York~1.5M0.92×
43Michigan~700K0.92×
44Iowa~200K0.91×
45Wisconsin~400K0.89×
46Colorado~400K0.88×
47Montana~70K0.86×
48Vermont~40K0.85×
49Maine~90K0.84×
50Washington, District of Columbia~70K0.83×
Fig. 06

Affinity by region

Affinity by region — Hair follicle, United States
0.83×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hair follicle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hair follicle audience
#·InterestCategoryAffinity×
01BB creamBeauty & Wellness7.78×
02Universal StudiosMovies & TV4.09×
03Diaper bagKids & Family4.03×
04KeratinBeauty & Wellness3.44×
05Planet FitnessSports2.96×
06Essential oilHome & Garden2.74×
07MoisturizerHome & Garden2.47×
08MetaphysicsBusiness & Career2.24×
09Hair coloringBeauty & Wellness2.16×
10NordstromShopping2.12×
11GeneticsKids & Family2.02×
12IKEAHome & Garden1.82×
13PharmacyBusiness & Career1.80×
14NBA FinalsSports1.78×
15Hair careBeauty & Wellness1.77×
16Skin careBeauty & Wellness1.74×
17HairstyleBeauty & Wellness1.69×
18RadioTechnology & Electronics1.67×
19SephoraShopping1.63×
20TMZInternet & Social Media1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hair follicle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hair follicle audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.99×
Pet OwnershipJOY2.24×
Price SensitivityPREMIUM1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hair follicle audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.91×
Social Media UsageJOY0.98×
Risk AppetiteTHRILL0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hair follicle have in United States?

Hair follicle has an estimated audience of 29,107,806 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hair follicle fans?

75.2% of Hair follicle fans are female, 24.8% are male, with an average age of 39.2 years.

03

Which brands do Hair follicle fans like most?

Hair follicle fans show strongest brand affinity for Planet Fitness (2.96×), BB cream (7.78×), and Diaper bag (4.03×) over the country average.

04

Where do Hair follicle fans live in United States?

Hair follicle fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~3.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Hair follicle fans also like?

Beyond Hair follicle itself, the audience over-indexes on BB cream (7.78×), Diaper bag (4.03×), Nordstrom (2.12×), and Keratin (3.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair audiences in United States

See Hair follicle audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hair follicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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