Essential oil Audience in United States

Essential oil logo

Essential oil has an estimated audience of 17,775,537 people in United States. 79.5% are female, 20.5% are male, average age 39.9. Top regions: California, Texas, Florida. Top brand affinities: Food and drink, Hair Extensions, Hair follicle, Lace wig, Wig.

The average Essential oil fan in United States is 39.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Food and drink, Hair Extensions, Hair follicle, with strongest over-indexing on Food and drink (1.56× the country average). Demographically, the Essential oil audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Mindfulness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Essential oil fans

Demographic split for Essential oil audience in United States
MetricValue
Female79.5%
Male20.5%
Average age39.9
Estimated audience size17,775,537

Audience persona

The typical Essential oil fan in United States is more female, around 39.9 years old, with strong Mindfulness tendencies and a notable affinity for Food and drink.

Top regions in United States

Top regions ranked by reach for Essential oil in United States
RegionReachAffinity
California1,544,5700.79×
Texas1,497,3960.98×
Florida1,090,6550.91×
New York831,8900.84×
Ohio590,9821.08×
Pennsylvania589,9260.99×
North Carolina556,5661.04×
Illinois554,2480.94×
Georgia533,2690.97×
Michigan526,7731.13×
Tennessee449,1531.26×
Virginia385,9310.89×
Indiana379,0491.17×
Arizona344,7240.95×
New Jersey336,6030.74×
Washington335,8670.94×
Missouri330,9341.15×
Wisconsin308,1561.15×
Minnesota303,1351.19×
Alabama295,8931.19×
South Carolina278,7121.04×
Colorado265,2640.95×
Massachusetts262,4070.75×
Louisiana254,5651.11×
Kentucky253,6831.14×
Oklahoma252,6131.28×
Maryland243,3220.8×
Oregon209,8961.03×
Utah182,6831.15×
Iowa182,5601.25×
Arkansas170,5351.16×
Kansas164,7001.18×
Mississippi155,6161.06×
Connecticut138,3230.78×
Nevada136,1880.79×
Idaho115,6931.3×
Nebraska92,4871.04×
West Virginia92,3401.12×
New Mexico81,1920.91×
Hawaii70,4380.92×
New Hampshire62,9670.9×
Maine58,4280.92×
Montana53,2691.08×
South Dakota48,1621.17×
Rhode Island39,8520.7×
Delaware39,7900.81×
Alaska36,2970.95×
North Dakota35,9380.98×
Washington, District of Columbia30,4310.57×
Wyoming27,1451.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Essential oil audience
BrandAffinityCategory
Food and drink1.56×Food & Beverages
Hair Extensions2.88×Beauty & Wellness
Hair follicle2.74×Beauty & Wellness
Lace wig2.45×Beauty & Wellness
Wig2.16×Beauty & Wellness
LabCorp2.48×Health
Google Drive1.68×Technology & Electronics
Braid2.29×Home & Garden
Dollar Tree1.62×Shopping
Fragrances1.66×Beauty & Wellness
Hair straightening2.43×Beauty & Wellness
Skin care1.69×Beauty & Wellness
Self care1.69×Health
Aromatherapy4.24×Home & Garden
Hygiene2.14×Beauty & Wellness
Long hair2.37×Beauty & Wellness
Sephora1.56×Shopping
Marshalls1.58×Fashion & Accessoires
Natural product1.92×Food & Beverages
Organic product2.41×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Essential oil audience
TraitClusterScore
MindfulnessBALANCE1.98
Design AffinityPREMIUM1.34
Healthy LifestyleBALANCE1.25
SustainabilityBALANCE1.18
CreativityOPEN1.18
Price SensitivityPREMIUM1.16

Worldwide distribution

Worldwide audience distribution share by country for Essential oil
CountryShare
United States23.9%
Japan6.5%
Taiwan5.9%

See Essential oil audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Essential oil have in United States?

Essential oil has an estimated audience of 17,775,537 people in United States, concentrated in California and Texas.

What is the gender split and age of Essential oil fans?

79.5% of Essential oil fans are female, 20.5% are male, with an average age of 39.9 years.

Which brands do Essential oil fans like most?

Essential oil fans show strongest brand affinity for Food and drink (1.56×), Hair Extensions (2.88×), and Hair follicle (2.74×) over the country average.

Where do Essential oil fans live in United States?

Essential oil fans in United States are most concentrated in California (reach 1,544,570), Texas (reach 1,497,396), and Florida (reach 1,090,655). These three regions account for the largest share of the active audience.

What other brands do Essential oil fans also like?

Beyond Essential oil itself, the audience over-indexes on Hair Extensions (2.88×), Hair follicle (2.74×), Lace wig (2.45×), and Wig (2.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Essential oil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.