Rascasse Audience Intelligence

Aromatherapy Audience in United States

A data profile of the people who buy, follow and care about Aromatherapy in United States — modelled from more than twelve digital signal sources. Aromatherapy has an estimated audience of 7,530,839 people in United States.

#2867among Topic in United States#337in Home & Garden

The average Aromatherapy fan in United States is 38.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Hair Extensions, Lace wig, Braid, with strongest over-indexing on Hair Extensions (5.51× the country average).

Demographically, the Aromatherapy audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Mindfulness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Aromatherapy fan in United States is more female, around 38.2 years old, with strong Mindfulness tendencies and a notable affinity for Hair Extensions.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aromatherapy profile in United States.

Audience size
7.5M
in United States
Gender
76.0%♀
24.0% male
Age
38.2
average years
Country rank
#4706
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Aromatherapy fans

76.0% are female, 24.0% are male, average age 38.2.

Fig. 02

Gender split

76.0%
Female
24.0%
Male
Demographic split for Aromatherapy audience in United States
MetricValue
Female76.0%
Male24.0%
Average age38.2
Estimated audience size7,530,839
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Aromatherapy audience in United States
Age bracketShare%
16-1921%
20-2921%
30-3920%
40-4921%
50+17%
Fig. 04

Worldwide distribution

24.2%

of the worldwide Aromatherapy audience comes from United States.

Worldwide audience distribution share by country for Aromatherapy
CountryShare
United States24.2%
United Kingdom6.2%
Japan5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aromatherapy audience in United States is strongest.

Fig. 05

Top regions by affinity

Aromatherapy fans by region: top regions in United States
#RegionReachAffinity×
01Florida~700K1.44×
02California~1M1.29×
03Maryland~200K1.20×
04New York~500K1.16×
05Nevada~80K1.16×
06Georgia~300K1.15×
07New Jersey~200K1.15×
08Louisiana~100K1.14×
09Virginia~200K1.13×
10Connecticut~90K1.13×
11Texas~700K1.08×
12Mississippi~70K1.08×
13Arizona~200K1.07×
14Minnesota~100K1.07×
15Hawaii~30K1.07×
16Massachusetts~200K1.04×
17South Carolina~100K1.04×
18North Carolina~200K1.02×
19Washington, District of Columbia~20K1.02×
20Delaware~20K1.02×
21Illinois~300K1.00×
22Michigan~200K1.00×
23Ohio~200K0.99×
24Oklahoma~80K0.99×
25Kansas~60K0.99×
26Washington~100K0.98×
27Wisconsin~100K0.98×
28Alabama~100K0.98×
29Arkansas~60K0.98×
30Tennessee~100K0.97×
31Indiana~100K0.97×
32South Dakota~20K0.97×
33Pennsylvania~200K0.96×
34Iowa~60K0.95×
35Vermont~10K0.95×
36Missouri~100K0.94×
37Oregon~80K0.94×
38Utah~60K0.94×
39Nebraska~40K0.94×
40Rhode Island~20K0.94×
41Alaska~10K0.93×
42North Dakota~10K0.93×
43New Hampshire~30K0.92×
44Maine~20K0.92×
45Kentucky~90K0.91×
46Colorado~100K0.90×
47Idaho~30K0.90×
48New Mexico~30K0.90×
49Montana~20K0.87×
50West Virginia~30K0.85×
Fig. 06

Affinity by region

Affinity by region — Aromatherapy, United States
0.85×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aromatherapy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aromatherapy audience
#·InterestCategoryAffinity×
01Bath saltsHome & Garden16.31×
02Hair ExtensionsBeauty & Wellness5.51×
03Essential oilHome & Garden5.00×
04Lace wigBeauty & Wellness4.55×
05AfrobeatMusic & Radio4.08×
06Long hairBeauty & Wellness4.07×
07BraidHome & Garden4.06×
08Curly HairBeauty & Wellness4.06×
09Department of Motor VehiclesCars & Mobility4.01×
10Organic productFood & Beverages3.98×
11Hair straighteningBeauty & Wellness3.95×
12Hair conditionerBeauty & Wellness3.65×
13WigBeauty & Wellness3.52×
14HygieneBeauty & Wellness3.08×
15Self careHealth2.40×
16Contemporary R&BMusic & Radio2.07×
17Hip hop musicMusic & Radio1.69×
18New York CityTravel & Leisure1.64×
19BeautyBeauty & Wellness1.56×
20ShoesFashion & Accessoires1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aromatherapy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aromatherapy audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.89×
Design AffinityPREMIUM1.52×
IndulgenceJOY1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aromatherapy audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.64×
Quality AwarenessPREMIUM0.99×
Career OrientationPOWER1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Aromatherapy have in United States?

Aromatherapy has an estimated audience of 7,530,839 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Aromatherapy fans?

76.0% of Aromatherapy fans are female, 24.0% are male, with an average age of 38.2 years.

03

Which brands do Aromatherapy fans like most?

Aromatherapy fans show strongest brand affinity for Hair Extensions (5.51×), Lace wig (4.55×), and Braid (4.06×) over the country average.

04

Where do Aromatherapy fans live in United States?

Aromatherapy fans in United States are most concentrated in California (reach ~1M), Florida (reach ~700K), and Texas (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Aromatherapy fans also like?

Beyond Aromatherapy itself, the audience over-indexes on Lace wig (4.55×), Braid (4.06×), Wig (3.52×), and Essential oil (5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Aromatherapy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Aromatherapy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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