Aromatherapy Audience in United States

Aromatherapy logo

Aromatherapy has an estimated audience of 7,530,839 people in United States. 76.0% are female, 24.0% are male, average age 38.2. Top regions: California, Texas, Florida. Top brand affinities: Hair Extensions, Lace wig, Braid, Wig, Essential oil.

The average Aromatherapy fan in United States is 38.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hair Extensions, Lace wig, Braid, with strongest over-indexing on Hair Extensions (5.51× the country average). Demographically, the Aromatherapy audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Mindfulness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Aromatherapy fans

Demographic split for Aromatherapy audience in United States
MetricValue
Female76.0%
Male24.0%
Average age38.2
Estimated audience size7,530,839

Audience persona

The typical Aromatherapy fan in United States is more female, around 38.2 years old, with strong Mindfulness tendencies and a notable affinity for Hair Extensions.

Top regions in United States

Top regions ranked by reach for Aromatherapy in United States
RegionReachAffinity
California1,066,7461.29×
Texas719,4261.11×
Florida691,4671.36×
New York539,8791.28×
Georgia277,3591.2×
Illinois262,6861.05×
Pennsylvania252,6481×
Ohio236,8211.02×
North Carolina236,1291.04×
New Jersey229,6031.2×
Michigan209,0561.06×
Virginia208,3771.14×
Arizona168,3871.1×
Massachusetts160,5811.08×
Maryland157,9311.22×
Washington151,1121×
Tennessee144,8430.96×
Indiana140,5601.02×
South Carolina119,1141.05×
Missouri117,3590.97×
Minnesota116,8021.08×
Wisconsin112,9591×
Louisiana112,1781.16×
Colorado107,6110.91×
Alabama101,2780.96×
Nevada90,0791.24×
Connecticut85,4641.13×
Kentucky85,4020.9×
Oregon81,5030.94×
Oklahoma81,1950.97×
Utah65,8730.98×
Mississippi65,1281.05×
Kansas60,3511.02×
Iowa57,7170.93×
Arkansas56,8210.92×
Hawaii35,7321.1×
Idaho32,9520.87×
New Mexico32,1240.85×
Nebraska32,0980.85×
New Hampshire26,4220.89×
West Virginia25,3160.72×
Washington, District of Columbia23,8151.05×
Maine22,2390.82×
Rhode Island21,1010.88×
Delaware20,6150.99×
South Dakota14,9060.86×
Montana14,0530.67×
Alaska12,7520.79×
North Dakota12,4970.81×
Vermont11,3210.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Aromatherapy audience
BrandAffinityCategory
Hair Extensions5.51×Beauty & Wellness
Lace wig4.55×Beauty & Wellness
Braid4.06×Home & Garden
Wig3.52×Beauty & Wellness
Essential oil5×Home & Garden
Curly Hair4.06×Beauty & Wellness
Bath salts16.31×Home & Garden
Afrobeat4.08×Music & Radio
Hair straightening3.95×Beauty & Wellness
Long hair4.07×Beauty & Wellness
Beauty1.56×Beauty & Wellness
Euphoria1.63×Movies & TV
Organic product3.98×Food & Beverages
Department of Motor Vehicles4.01×Cars & Mobility
Hair conditioner3.65×Beauty & Wellness
Hygiene3.08×Beauty & Wellness
Self care2.4×Health
Hip hop music1.69×Music & Radio
Contemporary R&B2.07×Music & Radio
Shoes1.55×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Aromatherapy audience
TraitClusterScore
MindfulnessBALANCE3.01
Design AffinityPREMIUM1.56
Early Adopter MentalityPOWER1.45
Healthy LifestyleBALANCE1.35
Luxury OrientationPREMIUM1.33
Sports ActivityPOWER1.28

Worldwide distribution

Worldwide audience distribution share by country for Aromatherapy
CountryShare
United States24.2%
United Kingdom6.2%
Japan5.6%

See Aromatherapy audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Aromatherapy have in United States?

Aromatherapy has an estimated audience of 7,530,839 people in United States, concentrated in California and Texas.

What is the gender split and age of Aromatherapy fans?

76.0% of Aromatherapy fans are female, 24.0% are male, with an average age of 38.2 years.

Which brands do Aromatherapy fans like most?

Aromatherapy fans show strongest brand affinity for Hair Extensions (5.51×), Lace wig (4.55×), and Braid (4.06×) over the country average.

Where do Aromatherapy fans live in United States?

Aromatherapy fans in United States are most concentrated in California (reach 1,066,746), Texas (reach 719,426), and Florida (reach 691,467). These three regions account for the largest share of the active audience.

What other brands do Aromatherapy fans also like?

Beyond Aromatherapy itself, the audience over-indexes on Lace wig (4.55×), Braid (4.06×), Wig (3.52×), and Essential oil (5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Aromatherapy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.