Rascasse Audience Intelligence

Hygiene Audience in United States

A data profile of the people who buy, follow and care about Hygiene in United States — modelled from more than twelve digital signal sources. Hygiene has an estimated audience of 28,795,812 people in United States.

#1among Body in United States#688among Topic in United States#17in Beauty & Wellness

The average Hygiene fan in United States is 42.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Category: Beauty & Wellness · Type: Topic · Subtype: Body

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hygiene profile in United States.

Audience size
28.8M
in United States
Gender
67.9%♀
32.1% male
Age
42.0
average years
Country rank
#998
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hygiene fans

67.9% are female, 32.1% are male, average age 42.0.

Fig. 02

Gender split

67.9%
Female
32.1%
Male
Demographic split for Hygiene audience in United States
MetricValue
Female67.9%
Male32.1%
Average age42.0
Estimated audience size28,795,812
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Hygiene audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3920%
40-4922%
50+27%
Fig. 04

Worldwide distribution

19.4%

of the worldwide Hygiene audience comes from United States.

Worldwide audience distribution share by country for Hygiene
CountryShare
United States19.4%
Germany5.5%
India5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hygiene audience in United States is strongest.

Fig. 05

Top regions by affinity

Hygiene fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~900K1.90×
02Arkansas~300K1.19×
03Mississippi~300K1.15×
04Kansas~300K1.14×
05California~3.5M1.12×
06New York~2M1.11×
07Alaska~70K1.11×
08Washington~600K1.10×
09Texas~2.5M1.08×
10South Dakota~70K1.06×
11North Carolina~900K1.05×
12Louisiana~400K1.05×
13Georgia~900K1.04×
14Oregon~300K1.04×
15Hawaii~100K1.03×
16Nebraska~100K1.02×
17Indiana~500K1.01×
18Maryland~500K1.01×
19Missouri~500K1.01×
20Illinois~1M1.00×
21Arizona~600K1.00×
22Alabama~400K1.00×
23Idaho~100K1.00×
24North Dakota~60K1.00×
25New Mexico~100K0.99×
26Virginia~700K0.98×
27Kentucky~400K0.98×
28Oklahoma~300K0.97×
29Utah~300K0.97×
30Maine~100K0.97×
31Tennessee~600K0.96×
32West Virginia~100K0.96×
33Michigan~700K0.95×
34Iowa~200K0.95×
35Massachusetts~500K0.94×
36Ohio~800K0.93×
37New Jersey~700K0.93×
38Minnesota~400K0.93×
39Delaware~70K0.93×
40Pennsylvania~900K0.92×
41South Carolina~400K0.92×
42Montana~70K0.92×
43Wisconsin~400K0.91×
44Nevada~300K0.91×
45Vermont~50K0.89×
46Washington, District of Columbia~80K0.87×
47Connecticut~200K0.86×
48Florida~1.5M0.85×
49New Hampshire~90K0.82×
50Rhode Island~70K0.80×
Fig. 06

Affinity by region

Affinity by region — Hygiene, United States
0.80×1.00×1.90×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hygiene. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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