Hygiene Audience in United States
Hygiene has an estimated audience of 28,795,812 people in United States. 67.9% are female, 32.1% are male, average age 42.0. Top regions: California, Texas, New York.
The average Hygiene fan in United States is 42.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York.
Category: Beauty & Wellness · Type: Topic · Subtype: Body
Demographics of Hygiene fans
| Metric | Value |
|---|---|
| Female | 67.9% |
| Male | 32.1% |
| Average age | 42.0 |
| Estimated audience size | 28,795,812 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 3,852,872 | 1.22× |
| Texas | 2,795,250 | 1.13× |
| New York | 1,824,499 | 1.13× |
| Florida | 1,684,724 | 0.86× |
| Illinois | 1,018,724 | 1.06× |
| Georgia | 942,316 | 1.06× |
| North Carolina | 937,284 | 1.08× |
| Colorado | 908,099 | 2.0× |
| Pennsylvania | 903,102 | 0.93× |
| Ohio | 867,529 | 0.98× |
| Michigan | 739,882 | 0.98× |
| Virginia | 723,827 | 1.03× |
| New Jersey | 695,497 | 0.95× |
| Washington | 656,962 | 1.14× |
| Arizona | 616,816 | 1.05× |
| Massachusetts | 555,280 | 0.98× |
| Tennessee | 552,154 | 0.96× |
| Indiana | 542,347 | 1.03× |
| Maryland | 490,098 | 0.99× |
| Missouri | 485,454 | 1.05× |
| South Carolina | 409,886 | 0.95× |
| Alabama | 403,032 | 1.0× |
| Louisiana | 401,044 | 1.08× |
| Minnesota | 397,213 | 0.96× |
| Wisconsin | 384,297 | 0.89× |
| Kentucky | 358,646 | 0.99× |
| Oregon | 358,260 | 1.09× |
| Oklahoma | 307,949 | 0.96× |
| Arkansas | 275,329 | 1.16× |
| Mississippi | 272,572 | 1.15× |
| Nevada | 266,596 | 0.96× |
| Kansas | 256,313 | 1.13× |
| Utah | 251,379 | 0.97× |
| Connecticut | 251,260 | 0.87× |
| Iowa | 221,492 | 0.93× |
| New Mexico | 146,342 | 1.01× |
| Nebraska | 142,087 | 0.98× |
| Idaho | 134,697 | 0.93× |
| Hawaii | 123,965 | 1.0× |
| West Virginia | 120,960 | 0.9× |
| Maine | 93,352 | 0.91× |
| New Hampshire | 82,811 | 0.73× |
| Washington, District of Columbia | 79,616 | 0.92× |
| Rhode Island | 69,113 | 0.75× |
| Montana | 68,603 | 0.86× |
| Delaware | 68,441 | 0.86× |
| South Dakota | 62,368 | 0.94× |
| Alaska | 60,650 | 0.98× |
| North Dakota | 54,529 | 0.92× |
| Vermont | 38,512 | 0.76× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.4% |
| Germany | 5.5% |
| India | 5.4% |
See Hygiene audiences in other countries
More Body audiences in United States
- Body art (23,170,530)
- Odor (22,353,774)
- Soap (21,175,968)
- Body modification (18,110,481)
- Shower (16,106,953)
How to read this data
Audience size is the estimated number of people in United States who actively search for Hygiene. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.