A data profile of the people who buy, follow and care about Hygiene in Spain — modelled from more than twelve digital signal sources. Hygiene has an estimated audience of 3,608,555 people in Spain.
The average Hygiene fan in Spain is 45.9 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
The key figures that characterise the Hygiene profile in Spain.
73.4% are female, 26.6% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 73.4% |
| Male | 26.6% |
| Average age | 45.9 |
| Estimated audience size | 3,608,555 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 28% | |
| 50+ | 34% |
of the worldwide Hygiene audience comes from Spain.
| Country | Share |
|---|---|
| United States | 19.4% |
| Germany | 5.5% |
| India | 5.4% |
Where the Hygiene audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Region of Murcia | ~300K | 2.63× | |
| 02 | Community of Madrid | ~700K | 1.17× | |
| 03 | Catalonia | ~700K | 1.13× | |
| 04 | Canary Islands | ~200K | 1.07× | |
| 05 | Balearic Islands | ~100K | 1.04× | |
| 06 | Comunidad Valenciana | ~400K | 1.02× | |
| 07 | La Rioja | ~20K | 1.02× | |
| 08 | Navarre | ~40K | 0.97× | |
| 09 | Cantabria | ~40K | 0.96× | |
| 10 | Extremadura | ~70K | 0.94× | |
| 11 | Aragon | ~90K | 0.93× | |
| 12 | Principality of Asturias | ~80K | 0.93× | |
| 13 | Castilla-La Mancha | ~100K | 0.89× | |
| 14 | Castile and León | ~100K | 0.88× | |
| 15 | Basque Autonomous Country | ~100K | 0.88× | |
| 16 | Galicia | ~100K | 0.87× | |
| 17 | Andalusia | ~600K | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Hygiene. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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