Rascasse Audience Intelligence

Hygiene Audience in Brazil

Name: Hygiene — Brazil
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Hygiene in Brazil — modelled from more than twelve digital signal sources. Hygiene has an estimated audience of 6,794,601 people in Brazil.

#2among Body in Brazil #620among Topic in Brazil #23in Beauty & Wellness

The average Hygiene fan in Brazil is 45.2 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Beauty & Wellness · Type: Topic · Subtype: Body

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hygiene profile in Brazil.

Audience size

6.8M

in Brazil

Gender

75.8%♀

24.2% male

Age

45.2

average years

Country rank

#924

Topic in Brazil

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Hygiene fans

75.8% are female, 24.2% are male, average age 45.2.

Fig. 02

Gender split

75.8%

Female

24.2%

Male

Demographic split for Hygiene audience in Brazil
Metric	Value
Female	75.8%
Male	24.2%
Average age	45.2
Estimated audience size	6,794,601

Fig. 03

Age distribution

Age distribution of the Hygiene audience in Brazil
Age bracket	Share	%
16-19		8%
20-29		14%
30-39		20%
40-49		24%
50+		34%

Fig. 04

Worldwide distribution

4.6%

of the worldwide Hygiene audience comes from Brazil.

Worldwide audience distribution share by country for Hygiene
Country	Share
United States	19.4%
Germany	5.5%
India	5.4%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hygiene audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Hygiene fans by region: top regions in Brazil
#	Region	Reach	×
01	São Paulo	~2M	1.26×
02	Paraná	~500K	1.17×
03	Santa Catarina	~300K	1.12×
04	Roraima	~20K	1.11×
05	Rio Grande do Sul	~400K	1.10×
06	Acre	~30K	1.10×
07	Amapá	~20K	1.04×
08	Rio de Janeiro	~600K	1.01×
09	Goiás	~300K	1.01×
10	Federal District	~100K	1.01×
11	Tocantins	~40K	0.99×
12	Rondônia	~60K	0.98×
13	Sergipe	~70K	0.97×
14	Minas Gerais	~700K	0.96×
15	Pernambuco	~300K	0.96×
16	Maranhão	~200K	0.96×
17	Paraíba	~100K	0.96×
18	Rio Grande do Norte	~100K	0.96×
19	Mato Grosso do Sul	~100K	0.96×
20	Alagoas	~100K	0.96×
21	Piauí	~90K	0.96×
22	Espírito Santo	~100K	0.95×
23	Amazonas	~100K	0.94×
24	Mato Grosso	~100K	0.93×
25	Bahia	~400K	0.91×
26	Pará	~200K	0.91×
27	Ceará	~300K	0.90×

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Body audiences in Brazil

Odor (6,995,603)
Body art (5,002,897)
Body modification (3,116,232)
Lotion (3,108,680)
Soap (2,775,405)

See Hygiene audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Hygiene. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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